Web 2.0 NSW Floods Case Study

Web 2.0 Case Study What I did in the face of a natural disaster? or How might these lessons benefit your organisation?

Why Web 2.0…?
There was no information around
The tools are fast, efficient & free
Newcastle & the Hunter Region were recently hit by severe flood & storm conditions.
The inter-web allowed love ones to stay up to date, call each other by mobile, relay emergency numbers & log on when power was returned…

Web 2.0 tools used…
[blog] www.jamieandrei.wordpress.com
[youtube] www.youtube.com/scootaboirox
[google rank] standard google search for key words & information
[social networking] email, myspace, wotnext, online forums...
… get people & community involved
… share the information

Blog Response…
Blog graph:

Blog Response…
Blog top post results:

Blog Response…
Blog comments:
‘ Hi mate…thanks for your coverage of coal point area, my relo’s have a place there and are concerned and i have a small tinny that may or may not still be there…’
James M Jun 9, 11:09 PM

Blog Response…
Blog comments:
‘ I used to live in Newcastle like 2 years ago, so when i first heard about the floods, all i could think about were my friends and family that live in Newcastle…’
Cyndle Jun 12, 9:49 AM

Blog Response…
Blog comments:
‘ A mate sent me this link and I just wanted to say good job and thank you very much for posting the footage you took in the flood; it is fantastic - the best I’ve seen! Cheers…’
The Cass Jun 14, 7:51 AM

Blog Response…
Blog comments:
‘ I just found out about storm that hit my home town …I was trying to remember the last time I saw this type of storm…I intend on keeping an eye on your site as it can be hard to find news about Australia on TV over here in the US…’
Felicity Jun 22, 11:57 PM

Google Rank…
Newcastle Floods 11.06.07
Rank: 1-2-4-5-6-7
From 1 370 000 results
Aggregate information
Push traffic through to news & info sites

Google Rank…
Newcastle Floods 26.06.07
Rank: 4-5-6
Push traffic through to news & info sites

Google Rank…
The Cruel Storm 26.06.07
Rank: 1-6-10
Push traffic through to NBN web site

Google Rank…
Simple SEO techniques
Simple, free, fast tools
# 1 Google rank in 10-12 hours
Blog track backs, friends (MySpace), link to page URL, use key words on the page
Embedded YouTube vision on page including embedded site URL
Can be rolled out quickly & cheaply…

YouTube…
Search Rank Newcastle floods 1-3-13-16
Pasha Bulker 3
Blog URL embedded in all vision
+12 500 views in 2 weeks
Push traffic through to site content

YouTube…

Youtube…
Email comment:
‘ Hi Jamie - Thanks for these news items. Am currently in the USA and has been good to get here what's happening there. Blogs and Utube is how i keep up with technology guff for my job so its just obvious that I trust and use it for other news also. Keep up the great work!! Regards’
Marika V Thursday, 14 June 2007 1:54 AM

Financial cost…
Zero
AU$ 00.00
ZIP
Nothing
It took time to create the digital assets, if they already existed it could been up in an hour or so & easily refreshed…

How to scale it up…
Refresh with new content
Breaking news (publish scripts)
Text (utilize existing, news letters etc)
Vision (publish existing vision)
Stills
Sound Bytes
Community event coverage

Lessons…
This is fast, efficient & easy
Use it to lever existing digital assets
Drive traffic to your site
Create positive community PR
Easy to manage & very versatile
Integrate it to get the FULL value of your existing assets
… Just Do It!

Discussion…
How could it benefit you?
How could it create extra buzz for you?
Could you better ustilse your existing assets? (scripts, web site, vision, etc)
Could it be used in existing campaigns?
Could it be easily scaled into your current digital strategy & services?

Contact me… with any lucrative job offers please!
[blog] www.jamieandrei.wordpress.com
[e-mail] [email_address]
… I just love using these thingies [ ] : )

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Web 2.0 NSW Floods Case Study

by jamieandrei on Jun 26, 2007

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Web 2.0 NSW Floods Case Study — Webinar Transcript