Web 2.0 NSW Floods Case Study


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A PPT presentation of my recent response to the NSW floods. I used a blog, YouTube, MySpace, Wotnext, Google search & email to help get emergency details & news vision into the community in hours with approx 1 200 views per day in the first two days, helping many local & international people stay informed...

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  • What can these silly toys be used for other than wasting time? Bloody kids, damn nerds making all that cash, Silicon Valley isn't real anyway, its just like in wizard of OZ, and remember the tech boom, those nerds are real suckers…hehe…
  • Web 2.0 NSW Floods Case Study

    1. 1. Web 2.0 Case Study What I did in the face of a natural disaster? or How might these lessons benefit your organisation?
    2. 2. Why Web 2.0…? <ul><li>There was no information around </li></ul><ul><li>The tools are fast, efficient & free </li></ul><ul><li>Newcastle & the Hunter Region were recently hit by severe flood & storm conditions. </li></ul><ul><li>The inter-web allowed love ones to stay up to date, call each other by mobile, relay emergency numbers & log on when power was returned… </li></ul>
    3. 3. Web 2.0 tools used… <ul><li>[blog] www.jamieandrei.wordpress.com </li></ul><ul><li>[youtube] www.youtube.com/scootaboirox </li></ul><ul><li>[google rank] standard google search for key words & information </li></ul><ul><li>[social networking] email, myspace, wotnext, online forums... </li></ul><ul><li>… get people & community involved </li></ul><ul><li>… share the information </li></ul>
    4. 4. Blog Response… <ul><li>Blog graph: </li></ul>
    5. 5. Blog Response… <ul><li>Blog top post results: </li></ul>
    6. 6. Blog Response… <ul><li>Blog comments: </li></ul><ul><li>‘ Hi mate…thanks for your coverage of coal point area, my relo’s have a place there and are concerned and i have a small tinny that may or may not still be there…’ </li></ul><ul><li>James M Jun 9, 11:09 PM </li></ul>
    7. 7. Blog Response… <ul><li>Blog comments: </li></ul><ul><li>‘ I used to live in Newcastle like 2 years ago, so when i first heard about the floods, all i could think about were my friends and family that live in Newcastle…’ </li></ul><ul><li>Cyndle Jun 12, 9:49 AM </li></ul>
    8. 8. Blog Response… <ul><li>Blog comments: </li></ul><ul><li>‘ A mate sent me this link and I just wanted to say good job and thank you very much for posting the footage you took in the flood; it is fantastic - the best I’ve seen! Cheers…’ </li></ul><ul><li>The Cass Jun 14, 7:51 AM </li></ul>
    9. 9. Blog Response… <ul><li>Blog comments: </li></ul><ul><li>‘ I just found out about storm that hit my home town …I was trying to remember the last time I saw this type of storm…I intend on keeping an eye on your site as it can be hard to find news about Australia on TV over here in the US…’ </li></ul><ul><li>Felicity Jun 22, 11:57 PM </li></ul>
    10. 10. Google Rank… <ul><li>Newcastle Floods 11.06.07 </li></ul><ul><li>Rank: 1-2-4-5-6-7 </li></ul><ul><li>From 1 370 000 results </li></ul><ul><li>Aggregate information </li></ul><ul><li>Push traffic through to news & info sites </li></ul>
    11. 11. Google Rank… <ul><li>Newcastle Floods 26.06.07 </li></ul><ul><li>Rank: 4-5-6 </li></ul><ul><li>From 1 470 000 results </li></ul><ul><li>Aggregate information </li></ul><ul><li>Push traffic through to news & info sites </li></ul>
    12. 12. Google Rank… <ul><li>The Cruel Storm 26.06.07 </li></ul><ul><li>Rank: 1-6-10 </li></ul><ul><li>From 1 960 000 results </li></ul><ul><li>Aggregate information </li></ul><ul><li>Push traffic through to NBN web site </li></ul>
    13. 13. Google Rank… <ul><li>Simple SEO techniques </li></ul><ul><li>Simple, free, fast tools </li></ul><ul><li># 1 Google rank in 10-12 hours </li></ul><ul><li>Blog track backs, friends (MySpace), link to page URL, use key words on the page </li></ul><ul><li>Embedded YouTube vision on page including embedded site URL </li></ul><ul><li>Can be rolled out quickly & cheaply… </li></ul>
    14. 14. YouTube… <ul><li>Search Rank Newcastle floods 1-3-13-16 </li></ul><ul><li>Pasha Bulker 3 </li></ul><ul><li>Blog URL embedded in all vision </li></ul><ul><li>+12 500 views in 2 weeks </li></ul><ul><li>Push traffic through to site content </li></ul>
    15. 15. YouTube…
    16. 16. Youtube… <ul><li>Email comment: </li></ul><ul><li>‘ Hi Jamie - Thanks for these news items. Am currently in the USA and has been good to get here what's happening there. Blogs and Utube is how i keep up with technology guff for my job so its just obvious that I trust and use it for other news also. Keep up the great work!! Regards’ </li></ul><ul><li>Marika V Thursday, 14 June 2007 1:54 AM </li></ul>
    17. 17. Financial cost… <ul><li>Zero </li></ul><ul><li>AU$ 00.00 </li></ul><ul><li>ZIP </li></ul><ul><li>Nothing </li></ul><ul><li>It took time to create the digital assets, if they already existed it could been up in an hour or so & easily refreshed… </li></ul>
    18. 18. How to scale it up… <ul><li>Refresh with new content </li></ul><ul><li>Breaking news (publish scripts) </li></ul><ul><li>Text (utilize existing, news letters etc) </li></ul><ul><li>Vision (publish existing vision) </li></ul><ul><li>Stills </li></ul><ul><li>Sound Bytes </li></ul><ul><li>Community event coverage </li></ul>
    19. 19. Lessons… <ul><li>This is fast, efficient & easy </li></ul><ul><li>Use it to lever existing digital assets </li></ul><ul><li>Drive traffic to your site </li></ul><ul><li>Create positive community PR </li></ul><ul><li>Easy to manage & very versatile </li></ul><ul><li>Integrate it to get the FULL value of your existing assets </li></ul><ul><li>… Just Do It! </li></ul>
    20. 20. Discussion… <ul><li>How could it benefit you? </li></ul><ul><li>How could it create extra buzz for you? </li></ul><ul><li>Could you better ustilse your existing assets? (scripts, web site, vision, etc) </li></ul><ul><li>Could it be used in existing campaigns? </li></ul><ul><li>Could it be easily scaled into your current digital strategy & services? </li></ul>
    21. 21. Contact me… with any lucrative job offers please! <ul><li>[blog] www.jamieandrei.wordpress.com </li></ul><ul><li>[e-mail] [email_address] </li></ul><ul><li>… I just love using these thingies [ ] : ) </li></ul>