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Why to be a successful business you must be a collaborative one

Why to be a successful business you must be a collaborative one



90:10 Innovate explains why to be a successful business in the networked world you must be a collaborative one.

90:10 Innovate explains why to be a successful business in the networked world you must be a collaborative one.



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Why to be a successful business you must be a collaborative one Why to be a successful business you must be a collaborative one Presentation Transcript

  • Need Some Help? Let the crowd shape you. Make you a better fit. The Co-Creation Consultancy
    • We are
    • What’s changed
  • We are..
    • We are a crowd of researchers, planners, brand strategists, web developers and social media specialists.
    • We use methods of co-creation to bring about insight, innovation and action for organisations.
    • We make your products, services and communications a better fit for the intended consumer – helping deliver a better business
    • We are.
    • What’s changed
  • People have always been activists
  • With opinions With
  • BUT!
  • Then: Locally
  • Now: Globally Connected
  • They are in control. Friend or Foe.
  • TV Ads may entertain but do they convince
  • Age of innocence lost Age of Ad Innocence is lost.. Forever
  • Campaign Micro-Sites Banners & Ads Space Junk to navigate around
  • Pull not push The User is the Destination
  • Feed Me!
    • Getting what I want
    • When I want
    • Where I want
    • How I want
    • Result:
    • Media Fragmentation.
  • Culture of Niche Personalisation Diversification Fragmentation The only reach is Long-tail
  • And now free from the desktop
  • The Collective Mind. Hive Mentality. Always On. Always Working. Crafting and Shaping.
  • So Everything is Beta
    • and Beta is inviting
  • So invite your greatest asset PEOPLE both Inside & Out Inside to Co-Create
  • NB: Applied to typical Product & Service Supply Chain
    • Impact to Business
    • Cheaper, quicker routes to market
    • Greater operational efficiencies
    • Direct and unmediated relations with consumers
    • Resulting decreased dependencies on 3 rd party mediators (agencies & media owners)
    • Less message more action driven
    • Impact to Market Research
    • Answers without questions
    • Global real-time data
    • Contextual social profiling
    • Massive reduction in cost
    • Real scale for Qual research
    Answers More Answers
    • Impact on Communications
    • Less broadcast & eyeballs
    • More conversational
    • No spin rather open transparency
    • Requires engagement
    • Requires P2P transmission
    • Greater ROI and conversions
  • This does not mean you give everything over to the mob. No you do still have a role. Create something inviting. Curate their ideas
    • We are.
    • What’s changed.
    • Our Method
  • Attracts more users more ideas, potential new customers Private, Safer, faster; greater control OPEN CLOSED 90:10 Co-Creation Process
  • Selection
    • Crowd Recruitment:
    • Open , shows Brand Affinity
    • Responsive , shows Mindset
    • Voted , shows Relevancy
  • An ‘Influential’ to 90:10 is
    • Connected
    • Representative
    • Constructive
    • Respected
    • Quoted
  • OUTCOME : A product, service or idea customers care about, enjoy and advocate Conversations > Listen & Engage Stimulate & Validate Surface & Filter Refine & Improve Select & Deliver < Ideas Solutions > 1 2 3 4 5 Listening tech discovers people who care about your products. Most active/influential engaged and invited into bespoke communities Open Community platform engages consumers, brand experts and stakeholders to stimulate idea generation Responsive The collected crowd (consumers, brand experts, stakeholders) vote for favoured disruptive ideas and innovations. Process also surfaces most-trusted/influential peers to invite into next steps Voted Emerging ideas and people are brought together with stakeholders to challenge ideas with production realities. Resulting Ideas sense-checked with community. Internal/external team pitches community-approved idea to key stakeholders for final selection
  • So what are you waiting for? Contact: Jamie Burke CEO 90:10 Group or David Cushman Head of Innovation [email_address] Twitter.com/jamie247 [email_address] Twitter.com/DavidCushman