Social media = Open Business

Why Social Media = Open Business
Revolution
In
The
air!

The biggest shift since the industrial revolution

But it’s not about TECH
It’s what people DO with it..

People + Passion + Ubiquitous + Real-time

They don’t want to hate you
They want you to be better*
*Better aligned to what they care about

The Spirit of Collaboration

Throw away your hammers…
In-the-silo design
Beyond the Silo
What you tell them they want
What they get
What they want
What they say they want
...and open your doors

A universal Open Innovation Ecosystem

Howard Love Triangle

‘’If you ask me who is responsible for social media the answer is our customers’’
- Christoph Rust

= Open Business

When we talk about social media we are really talking about it enabling you to be a more Open Business
Open your business and its processes, for the purpose of innovation, and you will achieve a competitive advantage over the market and become better aligned with the needs of your customers

Once you open the door change is in motion
Change Management
Co-Innovation
Netnography
Stewardship
Co-creation
90:10 Group Open Business Adaptive System

Customer satisfaction increase of 20-30% achieved at 20% the cost
Resulting in an increase of 31% in customer retention
Driving a 27% increase in existing customer sales
31% increase in brand advocates (each worth 5 x the average customer)
Why be an Open Business?
34% increase in feedback & ideas from customers
34% increase in brand awareness
27% increase in new customer sales
31% increase in ideas generated within the company
Net profit per employee rose by 53%
Overall sales-to-assets increase of 66%
Sources: Cohort-Study on Social Innovation – TNO Work & Employment 2008-09
P&G Connect & Develop Program – Harvard Business review June 2011
Social Business Software Survey (Jive Funded) 2010
BT Care Interview 90:10 Group

Jamie Burke (CEO 90:10 Group)
www.ninety10group.com
Co-founder @openbusinesscouncil
@jamie247
jamie@ninety10group.com

http://openbusinesscouncil.org	152
http://paper.li	85
http://www.obc.dev	69
http://www.scoop.it	49
http://www.linkedin.com	17
http://obc.ninety10group.com	10
http://tweetedtimes.com	9
http://www.openbusinesscouncil.org	6
http://www.dinisguarda.com	5
http://9010obc.pskdev.com	5
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http://twitter.com	4
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Social media = Open Business

by 90:10 Group Ltd. on Jul 06, 2011

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Social media = Open Business — Presentation Transcript