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Media Owners time to Innovate - Ditch Advertising & Become a Platform
Media Owners time to Innovate - Ditch Advertising & Become a Platform
Media Owners time to Innovate - Ditch Advertising & Become a Platform
Media Owners time to Innovate - Ditch Advertising & Become a Platform
Media Owners time to Innovate - Ditch Advertising & Become a Platform
Media Owners time to Innovate - Ditch Advertising & Become a Platform
Media Owners time to Innovate - Ditch Advertising & Become a Platform
Media Owners time to Innovate - Ditch Advertising & Become a Platform
Media Owners time to Innovate - Ditch Advertising & Become a Platform
Media Owners time to Innovate - Ditch Advertising & Become a Platform
Media Owners time to Innovate - Ditch Advertising & Become a Platform
Media Owners time to Innovate - Ditch Advertising & Become a Platform
Media Owners time to Innovate - Ditch Advertising & Become a Platform
Media Owners time to Innovate - Ditch Advertising & Become a Platform
Media Owners time to Innovate - Ditch Advertising & Become a Platform
Media Owners time to Innovate - Ditch Advertising & Become a Platform
Media Owners time to Innovate - Ditch Advertising & Become a Platform
Media Owners time to Innovate - Ditch Advertising & Become a Platform
Media Owners time to Innovate - Ditch Advertising & Become a Platform
Media Owners time to Innovate - Ditch Advertising & Become a Platform
Media Owners time to Innovate - Ditch Advertising & Become a Platform
Media Owners time to Innovate - Ditch Advertising & Become a Platform
Media Owners time to Innovate - Ditch Advertising & Become a Platform
Media Owners time to Innovate - Ditch Advertising & Become a Platform
Media Owners time to Innovate - Ditch Advertising & Become a Platform
Media Owners time to Innovate - Ditch Advertising & Become a Platform
Media Owners time to Innovate - Ditch Advertising & Become a Platform
Media Owners time to Innovate - Ditch Advertising & Become a Platform
Media Owners time to Innovate - Ditch Advertising & Become a Platform
Media Owners time to Innovate - Ditch Advertising & Become a Platform
Media Owners time to Innovate - Ditch Advertising & Become a Platform
Media Owners time to Innovate - Ditch Advertising & Become a Platform
Media Owners time to Innovate - Ditch Advertising & Become a Platform
Media Owners time to Innovate - Ditch Advertising & Become a Platform
Media Owners time to Innovate - Ditch Advertising & Become a Platform
Media Owners time to Innovate - Ditch Advertising & Become a Platform
Media Owners time to Innovate - Ditch Advertising & Become a Platform
Media Owners time to Innovate - Ditch Advertising & Become a Platform
Media Owners time to Innovate - Ditch Advertising & Become a Platform
Media Owners time to Innovate - Ditch Advertising & Become a Platform
Media Owners time to Innovate - Ditch Advertising & Become a Platform
Media Owners time to Innovate - Ditch Advertising & Become a Platform
Media Owners time to Innovate - Ditch Advertising & Become a Platform
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Media Owners time to Innovate - Ditch Advertising & Become a Platform

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Traditional advertising online doesn't work for media owners, brands or the consumer. It is time media owners innovate and become a platform for insight and action. Here is how..

Traditional advertising online doesn't work for media owners, brands or the consumer. It is time media owners innovate and become a platform for insight and action. Here is how..

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  • http://www.flickr.com/photos/36216683@N00/3392850296/
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  • Transcript

    • 1. Making media more valuable
      Building better businesses
      The Co-Creation Consultancy
    • 2. We are
      What’s changed
      Media Innovation
    • 3. We are...
      We are a crowd of experienced researchers, planners, brand strategists, web developers, traditional and social media specialists
      We use co-creation techniques to deliver insight, innovation and rapid outcomes for organisations
      We aim to make your media space more valuable to all stakeholders; including the advertiser, the audience, and most importantly you
      We achieve this at significantly reduced cost thanks to our long experience and deep expertise in the latest social technologies and co-creation processes
    • 4. We are
      What’s changed
      Media Innovation
    • 5. Ad spend is down and the economy is only part of the story.
    • 6. Sorry but..
    • 7. Commercial
      Editorial
      Sales
      Research
      Alarm Bells ringing
      Increasing Problem
      Dept. knock on effect
    • 8. All Ad inventory is impacted. Only social media Ads are significantly up e.g. Facebook
    • 9. But that’s just money chasing eyeballs
    • 10. est. 0.07% Average CTR = #FAIL
    • 11. Low CTR = Spam
    • 12. Why?
    • 13. Top reasons to go online:
      #1 Social Media
      #2 Porn
      #3 Check Email
      #4 Research
      #5 Buy Stuff
      AKA People
    • 14. All media is becoming social media Reason #1
      ‘Everything has an open comment box’
    • 15. All media is becoming social media Reason #2
      ‘Everything is sharable’
    • 16. In Social Media unlike in Broadcast Media nobody is looking at the stage they are looking at one another.
      Advertisers are using increasingly extreme creative and technological methods to get attention but #failing
      I like cheese
      I hate cheese
      I like your tie
    • 17. 71% of sales come from Friend Recommendation
      Not banners, buttons or MPUs
      Behavioural targeting is not THE answer
    • 18. Technology has got better and better yet the advertising model continues to fail us.
      Digital has just exposed this and Social Media exaggerated it.
      The losers are the media owner, the advertiser and the user.
      EVERYBODY
    • 19. The whole Internet is Beta
      and Beta is inviting
      Part of what you do
      should be beta too right?
      Try out new methods of generating revenues and brining value to all parties with us.
    • 20. We advise brands to use their ad money on more productive means of user engagement
      Media owners can help make this possible and retain the client spend
      We aim to help the world’s big media owners create a ‘new Beta way’ with alternative revenue streams that deliver a greater value
      With them we can truly help brands be less wasteful, more efficient and more relevant
    • 21. Inviting the right people and their peers to something they find valuable and exclusive
      ‘new way’ Step 1
    • 22. ... where there is No Advertising.
      A place where brands must bring a value.
      A social value – one that can be shared.
      In exchange they get to talk with your audiences, build communities
      a) Ask questions.
      b) Pitch ideas and win support
      ‘new way’ Step 2
    • 23. You can run this alongside ‘business as usual’
      Something that runs Parallel
      Something that runs Parallel
    • 24. We are
      What’s changed
      Media Innovation Solution - Beta
    • 25. Lets go
      and explore the ‘NEW WAY’
    • 26. You got great content
      In an age of oversupply you still have something that people want..
      Great Content
    • 27. THAT draws people
    • 28. But CONTENT ISN’T KING
      ‘’If I sent you to a desert island and gave you the choice of taking your friends or your movies, you’d choose your friends
      If you chose the movies, we’d call you a sociopath.
      Conversation is King. Content is just something to talk about.’’
      Cory Doctorow / BoingBoing
    • 29. Content IS a ‘social currency’
      It’s value can be shared &
      It’s the best conversation starter there is
    • 30. And it’s in those conversations, and through that sharing, that people reveal so much about themselves.
    • 31. Less Destination more Junction
      Their
      Journey
      Your content
      User
      Your Platform
    • 32. People give access to groups of people
    • 33. We can help you understand where your content sits within the social universe beyond your platform to increase value-add.
    • 34. Now look at things differently:
      By having great content you have earned access to people.
      By letting them take your content away you have earned access to their friends.
      This gives you rich social data and a powerful platform.
    • 35. What can you do with this data and platform that is more valuable than advertising?
    • 36.
    • 37.
    • 38. That which we create we embrace
      We can’t stop talking about
      We choose over all else
    • 39. So be a platform: For Consumer Insight...
      Cynical
      Liberal
      Sensitive
      Anti-sweat shops
    • 40. Or be a platform: for Action (beyond just your own spaces).
      Platform
      1.Action
      2.Group Action
      !
      3. Inspired Crowd
    • 41. By already having the basis for such a platform you save clients time & money in trying to build one themselves. You guarantee scale.
    • 42. Offer the Full Package
      Purpose
      Discover
      Co-creation Process
      Introduce
      Surface
      Fix / Act
      for a fixed price.
    • 43. What are you waiting for?
      Contact:
      Jamie Burke CEO 90:10 Group
      jamie@ninety10group.com
      David Cushman Head of Innovation
      david@ninety10group.com

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