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Why a successful business must be collaborative one
Why a successful business must be collaborative one
Why a successful business must be collaborative one
Why a successful business must be collaborative one
Why a successful business must be collaborative one
Why a successful business must be collaborative one
Why a successful business must be collaborative one
Why a successful business must be collaborative one
Why a successful business must be collaborative one
Why a successful business must be collaborative one
Why a successful business must be collaborative one
Why a successful business must be collaborative one
Why a successful business must be collaborative one
Why a successful business must be collaborative one
Why a successful business must be collaborative one
Why a successful business must be collaborative one
Why a successful business must be collaborative one
Why a successful business must be collaborative one
Why a successful business must be collaborative one
Why a successful business must be collaborative one
Why a successful business must be collaborative one
Why a successful business must be collaborative one
Why a successful business must be collaborative one
Why a successful business must be collaborative one
Why a successful business must be collaborative one
Why a successful business must be collaborative one
Why a successful business must be collaborative one
Why a successful business must be collaborative one
Why a successful business must be collaborative one
Why a successful business must be collaborative one
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Why a successful business must be collaborative one

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90:10 Innovate explain why to be a successful business in the networked world you need to be a collaborative one. Offering an approach to cocreating your business its products and services.

90:10 Innovate explain why to be a successful business in the networked world you need to be a collaborative one. Offering an approach to cocreating your business its products and services.

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  • It seems to have deleted all the slide notes on upload. It was here we linked to images we have used not created or owned by us. I will try to add them all in here when I get time. Apologies to any offence that may have been caused. Any issues related this please contact me on @jamie247 via Twitter Thanks for sharing.
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  • Transcript

    • 1. Need Some Help?<br />Let the crowd shape you.<br />Make you a better fit.<br />The Co-Creation Consultancy<br />
    • 2. We are<br />What’s changed<br />Our Method<br />
    • 3. We are..<br />We are a crowd of researchers, planners, brand strategists, web developers and social media specialists.<br />We use methods of co-creation to bring about insight, innovation and action for organisations. <br />We make your products, services and communications a better fit for the intended consumer – helping deliver a better business<br />
    • 4. We are.<br />What’s changed<br />Our Method<br />
    • 5. People have always been activists<br />
    • 6. With opinions<br />With<br />
    • 7. BUT!<br />
    • 8. Then: Locally<br />
    • 9. Now: Globally Connected<br />
    • 10. They are in control.Friend or Foe.<br />
    • 11. TV Ads may entertain but do they convince<br />
    • 12. Age of innocence lost<br />Age of Ad Innocence is lost.. Forever<br />
    • 13. Campaign Micro-Sites<br />Banners & Ads<br />Space Junk<br />to navigate around<br />
    • 14. Pull not push<br />The User is the Destination<br />
    • 15. Feed Me!<br />Getting what I want<br />When I want<br />Where I want<br />How I want<br />Result:<br />Media Fragmentation. <br />
    • 16. Culture of Niche<br />Personalisation<br />Diversification<br />Fragmentation<br />The only reach is Long-tail<br />
    • 17. And now free from the desktop<br />
    • 18. The Collective Mind. Hive Mentality. Always On. Always Working. Crafting and Shaping. <br />
    • 19. So Everything is Beta<br />and Beta is inviting<br />
    • 20. So invite your greatest assetPEOPLE both<br />Inside<br />& Out<br />Inside<br />to Co-Create<br />
    • 21. Impact to Business<br /><ul><li> Cheaper, quicker routes to market
    • 22. Greater operational efficiencies
    • 23. Direct and unmediated relations with consumers
    • 24. Resulting decreased dependencies on 3rd party mediators (agencies & media owners)
    • 25. Less message more action driven</li></ul>NB: Applied to typical Product & Service Supply Chain <br />
    • 26. Answers<br />Impact to Market Research<br />Answers without questions<br />Global real-time data<br />Contextual social profiling<br />Massive reduction in cost<br />Real scale for Qual research<br />More Answers<br />
    • 27. Impact on Communications<br />Less broadcast & eyeballs<br />More conversational<br />No spin rather open transparency<br />Requires engagement<br />Requires P2P transmission<br />Greater ROI and conversions<br />
    • 28. This does not mean you give everything over to the mob.<br />No you do still have a role.<br />Create something inviting. Curate their ideas<br />
    • 29. We are.<br />What’s changed.<br />Our Method<br />
    • 30. 90:10 Co-Creation Process <br />OPEN<br />Attracts more users more ideas, potential new customers<br />Private, Safer, faster; greater control<br />CLOSED<br />
    • 31. Selection<br />Crowd Recruitment:<br />Open, shows Brand Affinity<br />Responsive, shows Mindset<br />Voted, shows Relevancy<br />
    • 32. An ‘Influential’ to 90:10 is<br /><ul><li> Connected
    • 33. Representative
    • 34. Constructive
    • 35. Respected
    • 36. Quoted</li></li></ul><li>Make things for your customers with your customers<br />Looking for a new product?<br />Looking for a competitive edge?<br />Need to improve your current offering?<br />Need to create a brand from scratch?<br />Time for a brand refresh?<br />
    • 37. So what are you waiting for?<br />Contact: Jamie Burke CEO 90:10 Group<br />orDavid Cushman Head of Innovation<br />jamie@ninety10group.com<br />Twitter.com/jamie247<br />david@ninety10group.com<br />Twitter.com/DavidCushman<br />

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