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Why a successful business must be collaborative one
 

Why a successful business must be collaborative one

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90:10 Innovate explain why to be a successful business in the networked world you need to be a collaborative one. Offering an approach to cocreating your business its products and services.

90:10 Innovate explain why to be a successful business in the networked world you need to be a collaborative one. Offering an approach to cocreating your business its products and services.

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Why a successful business must be collaborative one Why a successful business must be collaborative one Presentation Transcript

  • Need Some Help?
    Let the crowd shape you.
    Make you a better fit.
    The Co-Creation Consultancy
  • We are
    What’s changed
    Our Method
  • We are..
    We are a crowd of researchers, planners, brand strategists, web developers and social media specialists.
    We use methods of co-creation to bring about insight, innovation and action for organisations.
    We make your products, services and communications a better fit for the intended consumer – helping deliver a better business
  • We are.
    What’s changed
    Our Method
  • People have always been activists
  • With opinions
    With
  • BUT!
  • Then: Locally
  • Now: Globally Connected
  • They are in control.Friend or Foe.
  • TV Ads may entertain but do they convince
  • Age of innocence lost
    Age of Ad Innocence is lost.. Forever
  • Campaign Micro-Sites
    Banners & Ads
    Space Junk
    to navigate around
  • Pull not push
    The User is the Destination
  • Feed Me!
    Getting what I want
    When I want
    Where I want
    How I want
    Result:
    Media Fragmentation.
  • Culture of Niche
    Personalisation
    Diversification
    Fragmentation
    The only reach is Long-tail
  • And now free from the desktop
  • The Collective Mind. Hive Mentality. Always On. Always Working. Crafting and Shaping.
  • So Everything is Beta
    and Beta is inviting
  • So invite your greatest assetPEOPLE both
    Inside
    & Out
    Inside
    to Co-Create
  • Impact to Business
    • Cheaper, quicker routes to market
    • Greater operational efficiencies
    • Direct and unmediated relations with consumers
    • Resulting decreased dependencies on 3rd party mediators (agencies & media owners)
    • Less message more action driven
    NB: Applied to typical Product & Service Supply Chain
  • Answers
    Impact to Market Research
    Answers without questions
    Global real-time data
    Contextual social profiling
    Massive reduction in cost
    Real scale for Qual research
    More Answers
  • Impact on Communications
    Less broadcast & eyeballs
    More conversational
    No spin rather open transparency
    Requires engagement
    Requires P2P transmission
    Greater ROI and conversions
  • This does not mean you give everything over to the mob.
    No you do still have a role.
    Create something inviting. Curate their ideas
  • We are.
    What’s changed.
    Our Method
  • 90:10 Co-Creation Process
    OPEN
    Attracts more users more ideas, potential new customers
    Private, Safer, faster; greater control
    CLOSED
  • Selection
    Crowd Recruitment:
    Open, shows Brand Affinity
    Responsive, shows Mindset
    Voted, shows Relevancy
  • An ‘Influential’ to 90:10 is
    • Connected
    • Representative
    • Constructive
    • Respected
    • Quoted
  • Make things for your customers with your customers
    Looking for a new product?
    Looking for a competitive edge?
    Need to improve your current offering?
    Need to create a brand from scratch?
    Time for a brand refresh?
  • So what are you waiting for?
    Contact: Jamie Burke CEO 90:10 Group
    orDavid Cushman Head of Innovation
    jamie@ninety10group.com
    Twitter.com/jamie247
    david@ninety10group.com
    Twitter.com/DavidCushman