Definition Automate, Improve & Connect Automate for speed and consistency Improve targeting, relevance and results Connect decisions across functions, channels, customer touchpoints Enhance Business Performance Increase customer profitability Grow and strengthen customer relationships Reduce fraud and credit risk Lower costs of making decisions ENTERPRISE DECISION MANAGEMENT is an approach that automates, improves & connects decisions to enhance business performance

Automate, Improve & Connect

Automate for speed and consistency

Improve targeting, relevance and results

Connect decisions across functions, channels, customer touchpoints

Enhance Business Performance

Increase customer profitability

Grow and strengthen customer relationships

Reduce fraud and credit risk

Lower costs of making decisions

Why Use EDM in Insurance Grow business & maximize revenue Acquire & retain best customers Identify & implement upsell opportunities Offer broader range of specialized products Reduce losses Tier pricing to match individual client risk Better select specific risk types and levels to cover Simplify regulatory compliance Apply consistent underwriting rules to every transaction Access loss risk consistently & accurately Handle each decision objectively Minimize operating costs Automate most of the decisions made in daily operations Make better use of valuable experts for exception cases only Reduce initial and ongoing IT programming time & costs

Grow business & maximize revenue

Acquire & retain best customers

Identify & implement upsell opportunities

Offer broader range of specialized products

Reduce losses

Tier pricing to match individual client risk

Better select specific risk types and levels to cover

Simplify regulatory compliance

Apply consistent underwriting rules to every transaction

Access loss risk consistently & accurately

Handle each decision objectively

Minimize operating costs

Automate most of the decisions made in daily operations

Make better use of valuable experts for exception cases only

Reduce initial and ongoing IT programming time & costs

EDM Applications in Insurance Marketing Personalization Behavior Scoring Product Recommendation Underwriting Sales Commission Calculation Data Validation/Formatting Self-Service Web Inquiries Regulatory Compliance Call Center / CRM Fraud Detection Benefits Analysis Claims Processing Pricing

Marketing

Personalization

Behavior Scoring

Product Recommendation

Underwriting

Sales Commission Calculation

Data Validation/Formatting

Self-Service Web Inquiries

Regulatory Compliance

Call Center / CRM

Fraud Detection

Benefits Analysis

Claims Processing

Pricing

Key Capabilities Needed for Success Risk Models Experience with data sources & library of most predictive characteristics Advanced modeling tools, methods & analysts skilled in applying them Software applications for executing & managing deployed models Underwriting/pricing rules Extraction of existing policies from documents, software & people Tuning of pricing & policies to leverage benefits of predictive models Design of rules & rulesets for flexibility, scalability & maintainability Design of rule templates for safe & easy updates Strategy tracking to support continuous learning Deployment Management Design of system architecture changes needed to add new capabilities Design and implementation of interfaces to data and applications

Risk Models

Experience with data sources & library of most predictive characteristics

Advanced modeling tools, methods & analysts skilled in applying them

Software applications for executing & managing deployed models

Underwriting/pricing rules

Extraction of existing policies from documents, software & people

Tuning of pricing & policies to leverage benefits of predictive models

Design of rules & rulesets for flexibility, scalability & maintainability

Design of rule templates for safe & easy updates

Strategy tracking to support continuous learning

Deployment Management

Design of system architecture changes needed to add new capabilities

Design and implementation of interfaces to data and applications

Summary of EDM Approach Flexible, Accurate & Consistent Decisions More precisely match risk, pricing, and customer treatment Analyze past data to predict future performance Incorporate expert judgment and guidelines Create/optimize decision strategies Automate decision execution Tune models & strategies based on new results Design for quick, easy and safe updates Increase Profitability Reduce losses Maximize revenue Grow business Minimize operating costs

Flexible, Accurate & Consistent Decisions

More precisely match risk, pricing, and customer treatment

Analyze past data to predict future performance

Incorporate expert judgment and guidelines

Create/optimize decision strategies

Automate decision execution

Tune models & strategies based on new results

Design for quick, easy and safe updates

Increase Profitability

Reduce losses

Maximize revenue

Grow business

Minimize operating costs