Top Gun Or why the future of business can be seen in cockpits today James Taylor Principal Smart (enough) Systems LLC May 2008

“ Better” Results Thanks to Technology Bomb Load Range Speed Crew B - 17 2,300 kg 3,219 km 293 km/h 10 B - 2 22,700kg 10,400 km 760 km/h 2 Multiple 9.9 3.2 2.6 0.2

Top Gun Gets Lots of Help

To Fly Something of Low Relative Value

What Help Do Executives Get?

Executives Need Smarter Systems Decision-Making Well-Defined Increasingly Complex Timeliness Days Real-time Objectives Local and clear Complex Trade-Offs Regulations National and simple Complex and global Changes to Strategy Every 3-5 Years Constant Operational Volume Low High

Smarter Systems Make More Decisions People Not Made Embedded People Embedded Not Made New Before After Larger boxes represent more decisions, by volume

More and more decisions can be automated Complexity Value Automated Decisions Expert Decisions Manual Decisions

Different kinds of decisions Low High High ECONOMIC IMPACT OF INDIVIDUAL DECISION Low DECISION VOLUME High-value, low-volume decisions Medium-value, medium-volume decisions Low-value, high-volume decisions

Decisions Matter How do you react to junk mail from your bank? Clearly I am in a demographic group that my bank’s marketing department thinks will have a better than 1% response rate. Fine. My bank is stupid – don’t they know anything about me? Why do they keep sending me this rubbish! Consumers react to your decisions like they were personal and deliberate Shouldn’t you make sure they are?

How do you react to junk mail from your bank?

Clearly I am in a demographic group that my bank’s marketing department thinks will have a better than 1% response rate. Fine.

My bank is stupid – don’t they know anything about me? Why do they keep sending me this rubbish!

Consumers react to your decisions like they were personal and deliberate

Shouldn’t you make sure they are?

Decisions, Decisions, Decisions

What Business Executives Need Simulators So they can learn what impact an action might have Auto Pilot So their business can fly effectively without them, at least sometimes Heads - up Display So they can quickly see what’s coming, what’s happening now and what their options are Controls That are simple to use even though their outcome is complex Time To look out the windshield

Simulator Potential Impact Learn then Do Experimentation Practice for the “Big One”

Potential Impact

Learn then Do

Experimentation

Practice for the “Big One”

Auto Pilot Automated Systems take Action From Human to Automated Monitoring Systems that Don’t Wait

Automated Systems take Action

From Human to Automated Monitoring

Systems that Don’t Wait

Heads-Up Display and Dashboard Real-time Aggregated and Visualized Integrated External Data

Real-time

Aggregated and Visualized

Integrated External Data

Controls Dashboard <> Instrument Cluster Knobs, Levers, Switches Act not just Understand Simple Actions, Complex Outcomes

Dashboard <> Instrument Cluster

Knobs, Levers, Switches

Act not just Understand

Simple Actions, Complex Outcomes

The End Result Is Systems That Are Operational Real-Time Rapidly evolving - easy to change Learning – more data makes them “smarter” Customer-Centric Demonstrably Compliant Cost-Effective Business-Driven

Operational

Real-Time

Rapidly evolving - easy to change

Learning – more data makes them “smarter”

Customer-Centric

Demonstrably Compliant

Cost-Effective

Business-Driven

Contact Information James Taylor Principal Smart (enough) Systems LLC [email_address] www.smartenoughsystems.com www.smartenoughsystems.com/wp