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Email Lifecycle Marketing: Lead Generation and Relationship Building

by Interactive Marketing Strategist at Size 23 on Apr 09, 2012

  • 1,649 views

This quick presentation shows how email lifecycle marketing can be a powerful tool for driving leads and building relationships with your customers that drives improved retention and greater growth. ...

This quick presentation shows how email lifecycle marketing can be a powerful tool for driving leads and building relationships with your customers that drives improved retention and greater growth. Includes examples from well known brands.

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  • totango Totango at Totango I love the stats on page 6 and we have mentioned these and linked to it from our blog at http://www.totango.com/blog/2012/05/lifecycle-marketing-behavioral-triggers-increase-conversion-rates/ but can I ask you how you actually calculated these? What experiment did you run to get these and what is your definition of 'conversion' specifically here? Conversion from what to what! Thanks again and keep the good content on behavioral e-mail marketing coming! 1 year ago
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Email Lifecycle Marketing: Lead Generation and Relationship Building Email Lifecycle Marketing: Lead Generation and Relationship Building Presentation Transcript