The User Experience

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The User Experience

  1. 1. THE USER EXPERIENCE #pctoUX w/ @jerw
  2. 2. JAMES WILKINSON• Fanshawe- Multimedia Design & Production• University of Waterloo Stratford Campus• Photographer, Web Designer/Developer, Videographer, IT Guy, Digital Signage Planner, Social Media Dude, Lecturer• Coffee, Fashion, Food, and Movies• USER!! #pctoUX w/ @jerw
  3. 3. (c) 2009- Information Architects
  4. 4. WHAT WAS UX?• End-to-end customer service• Easy to use design• Qualitative & quantitative research• Quality assurance #pctoUX w/ @jerw
  5. 5. WHAT IS UX NOW?• Buzz word• Same things, but theyre actually getting done• Begin with the end in mind• Big picture thinking• Success in business #pctoUX w/ @jerw
  6. 6. BAD UX EXAMPLES• Your podcast has horrible audio and your user cant enjoy it• Your checkout system asks me for my name 6x• You tell me one thing, and do the opposite #pctoUX w/ @jerw
  7. 7. GOOD UX EXAMPLES•I had no problems trying to listen to your podcast•I was able to quickly find what I was looking for• You followed through on your promise #pctoUX w/ @jerw
  8. 8. WHOS DOING IT?• Rogers Canada• VIA Rail• Startups (like crazy!!!)• You! #pctoUX w/ @jerw
  9. 9. HOW DO I DO IT?• Investigate user• Hire the best: designers, engineers, marketers• Collaborate• Communicate #pctoUX w/ @jerw
  10. 10. ABOVE & BEYOND?• Be personable• Be there• Be ready• Be abreast of technology & trends #pctoUX w/ @jerw
  11. 11. VIA RAIL EXAMPLE #pctoUX w/ @jerw
  12. 12. VIA RAIL CONT. #pctoUX w/ @jerw
  13. 13. ROGERS EXAMPLE #pctoUX w/ @jerw
  14. 14. LEARN MORE• HCI - Technical http://hci-class.org • GBDA & MDEI - Strategy | http:// stratfordcampus.uwaterloo.ca • Diploma in Design w/ Extra Reading - Design• http://ux.stackexchange.com - Help
  15. 15. SUMMARY• Nothing new• More important now than ever before• Be interdisciplinary, but have focus #pctoUX w/ @jerw
  16. 16. DISCUSSION & QUESTIONS #pctoUX w/ @jerw
  17. 17. THANK YOU• @jerw• info@jwilkinson.ca• http://JamesWilkinson.info #pctoUX w/ @jerw

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