World Food and Beverage Survey 2013-2014 Marketing Spend and Sales Strategies
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Buy the report "Global Food and Beverage Survey 2013-2014 – Market Trends, Marketing Spend and Sales Strategies in the Global Food and Beverage Industry" at US $2000 for a Single User PDF License ...

Buy the report "Global Food and Beverage Survey 2013-2014 – Market Trends, Marketing Spend and Sales Strategies in the Global Food and Beverage Industry" at US $2000 for a Single User PDF License from RnR Market Research Reports Library.This report provides the current size of the marketing and advertising budgets of global food and beverage industry suppliers and how spending by global food and beverage industry suppliers will change, providing an insight into global marketing behavior.

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World Food and Beverage Survey 2013-2014 Marketing Spend and Sales Strategies Document Transcript

  • 1. RnR Market Research Offers “Global Food and Beverage Survey 2013-2014 – MarketTrends, Marketing Spend and Sales Strategies in the Global Food and BeverageIndustry” Report at US$ 2000 Single User License. The report got published in Apr 2013Contain 164 Pages.Executives from the global food and beverage industry expect to see increased levels of consolidation,with 53% of respondents anticipating that there will be either a ‘significant increase’ or an ‘increase’ inmerger and acquisition activities in 2013. The anticipation of M&A among global food and beverageindustry respondents has increased by seven percentage points as compared to the 2012 survey and hasdecreased by two percentage points as compared to the 2011 survey. Respondents from food andbeverage manufacturing companies expect an increase in consolidation activity due to industry specificreasons, such as the consolidation of food packaging businesses, to make up for declining volumes,increasing cost pressures, expansion in new markets, and increasing competition.An analysis of responses by food manufacturer companies reveals that ‘new product development’,‘machinery and equipment purchase’, and ‘IT infrastructure development’ will record significant increasesin capital expenditure in 2013. In addition, global beverage manufacturer companies reveals that ‘newproduct development’, ‘machinery and equipment purchase’, and ‘facility expansion’ will register someincrease in capital expenditure in 2013.Get Report Details @ http://www.rnrmarketresearch.com/global-food-and-beverage-survey-2013-2014-market-trends-marketing-spend-and-sales-strategies-in-the-global-food-and-beverage-industry-market-report.html
  • 2. Global food manufacturer respondents consider Singapore, Taiwan and Hong Kong, the US and Canadato offer the largest growth potential among developed markets in 2013–2014. Singapore’s economy isexpected to strengthen considerably in 2013, as a result of growth in the country’s transport engineering,food and beverages and construction industries. Singapore’s Ministry of Trade and Industry forecasts thatthe country’s annual GDP growth is projected to increase by 1%–3% in 2013. In addition, respondentsfrom the global beverage manufacturer industry consider Singapore, Taiwan and Hong Kong, the US, andAustralia to offer the largest growth potential among developed markets in 2013–2014.Request a Sample Copy @ http://www.rnrmarketresearch.com/contacts/request-sample?rname=92740Key Market Issues- Global food manufacturer respondents consider China, India and Brazil to offer the largest growthpotential among emerging markets in 2013-2014.- ‘Pressure on margins’, ‘customer price sensitivity’, ‘volatility and increase in input costs’, and ‘regulatorychanges’ are the most immediate business concerns.- The projected average size of the global annual marketing budget for supplier companies in the foodand beverage industry in 2012 was US$3.5 million, but this rose to US$3.9 million in 2013.- ‘Corporate and brand websites’ was highlighted as a key investment area by 51% of supplierrespondents, while 47% of respondents projected a strong investment growth in ‘email and newsletters’.- Overall, ‘competitor and market intelligence research’, ‘customer intelligence and analytics’, and ‘CRMsystems’ were identified as the marketing and sales solutions that most respondents expected to beinvested in during 2013.Key Highlights- An analysis of revenue growth expectations by senior level respondents reveals that 52% are ‘moreoptimistic’ about their company’s revenue growth in 2013.- Survey results show that, 48% and 35% of supplier respondents respectively project at least someincrease in capital expenditure on ‘new product development’ and ‘sustainable or green initiatives’ in2013.- Across the global food and beverage manufacturers’ industry, the top three expected key changes inbusiness structure are addition of ‘new products and services’, ‘improving operational efficiency’ and to‘expand in emerging markets’.- According to 35% and 20% of respective respondents from global food and beverage manufacturercompanies, headcounts in their organizations in 2013 is expected to increase steadily by up to 2% of theircurrent workforce.- US, Singapore, Taiwan and Hong Kong and South Korea offer the highest growth potential amongdeveloped countries in 2013-2014.Buy a Report Copy @ http://www.rnrmarketresearch.com/contacts/purchase?rname=92740Table of Content1 Introduction1.1 What is this Report About?1.2 Definitions1.3 Methodology1.4 Profile of Survey Respondents1.4.1 Profile of buyer respondents1.4.2 Profile of supplier respondents
  • 3. 2 Executive Summary2.1 Overall 55% of respondents from the global food and beverage industry are more optimistic aboutrevenue growth in 20132.2 Mergers and acquisitions in the global food and beverage industry expected to increase in 20132.3 China, India and Brazil are the most important emerging markets in the global food industry to offergrowth in 20132.4 Pressure on margins, customer price sensitivity, volatility and increase in input costs, andregulatory changes remain leading concerns for the global food and beverage industry in 20132.5 Average annual marketing budget of suppliers is expected to increase2.6 Corporate and brand websites, email and newsletters, and online content sites and portals are todominate future investment2.7 Customer retention, brand building or awareness, and customer acquisition dominate the keymarketing aims of suppliers for 2013-20142.8 Strategic and tactical consulting, low cost, and ability to customize and target ad delivery are thethree leading critical success factors for suppliers in 20133 Global Food and Beverage Industry Dynamics3.1 Revenue Growth Projections in the Global Food and Beverage Industry3.1.1 Revenue growth projections by buyers - food manufacturers3.1.2 Revenue growth projections by buyers - beverage manufacturers3.1.3 Revenue growth projections by suppliers3.1.4 Revenue growth projections by region3.1.5 Revenue growth projections by company turnover3.1.6 Revenue growth projections by senior level respondents3.2 Future Developments in Business Structure in the Global Food and Beverage Industry3.2.1 Future developments in business structure by buyers - food manufacturers3.2.2 Future developments in business structure by buyers - beverage manufacturers3.2.3 Future developments in business structure by suppliers3.2.4 Future developments in business structure by region3.2.5 Future developments in business structure by company turnover3.2.6 Future developments in business structure by senior level respondents3.3 Merger and Acquisition Activity Projections in the Global Food and Beverage Industry3.3.1 Merger and acquisition activity projections by buyers - food manufacturers3.3.2 Merger and acquisition activity projections by buyers - beverage manufacturers3.3.3 Merger and acquisition activity projections by suppliers3.3.4 Merger and acquisition activity projections by region3.3.5 Merger and acquisition activity projections by company turnover3.4 Capital Expenditure Forecast - Global Food and Beverage Industry3.4.1 Forecast of capital expenditure by buyers - food manufacturers3.4.2 Forecast of capital expenditure by buyers - beverage manufacturers3.4.3 Forecast of capital expenditure by suppliers3.4.4 Forecast of capital expenditure by region3.4.5 Forecast of capital expenditure by company turnover4 Global Food and Beverage Industry Market Growth Outlook4.1 Global Food and Beverage Industry - Demand in Emerging Markets4.1.1 Demand in emerging markets by buyers - food manufacturers4.1.2 Demand in emerging markets by buyers - beverage manufacturers4.1.3 Demand in emerging markets by suppliers4.1.4 Demand in emerging markets by region4.1.5 Demand in emerging markets by company turnover4.1.6 Important factors to target emerging markets4.2 Global Food and Beverage Industry - Growth Expectations in Developed Markets4.2.1 Growth expectations in developed markets by buyers - food manufacturers
  • 4. 4.2.2 Growth expectations in developed markets by buyers - beverage manufacturers4.2.3 Growth expectations in developed markets by suppliers4.2.4 Growth expectations in developed markets by region4.2.5 Growth expectations in developed markets by company turnover5 Threats and Opportunities for the Global Food and Beverage Industry5.1 Global Food and Beverage Industry - Leading Business Concerns for 20135.1.1 Leading business concerns by company type - food manufacturers5.1.2 Leading business concerns by company type - beverage manufacturers5.1.3 Leading business concerns by suppliers5.1.4 Leading business concerns in 2013 by region5.1.5 Leading business concerns in 2013 by company turnover5.2 Key Consumer Trends Projected to Shape the Food and Beverage industry in 20135.2.1 Key consumer trends for food and beverage industry by buyers - food manufacturers5.2.2 Key consumer trends for food and beverage industry by buyers - beverage manufacturers5.2.3 Key consumer trends for food and beverage industry by suppliers5.2.4 Key consumer trends for food and beverage industry by region5.2.5 Key consumer trends for food and beverage industry by company turnover5.2.6 Leading strategies to combat volatility in input costs5.3 Global Food and Beverage Industry - Key Supplier Actions to Secure Business5.3.1 Actions to maintain and secure business-buyer respondents5.3.2 Actions to maintain and secure buyer business by region5.3.3 Actions to maintain and secure buyer business by company turnover6 Food and Beverage Industry - Supplier Marketing Spend Activity6.1 Annual Marketing Budgets - Global Food and Beverage Industry Suppliers6.1.1 Annual marketing budgets by region6.1.2 Annual marketing budgets by company turnover6.2 Global Food and Beverage Industry - Planned Change in Marketing Expenditure6.2.1 Planned change in marketing expenditure by region6.2.2 Planned change in marketing expenditure by company turnover6.3 Global Food and Beverage Industry - Future Investments in Marketing Channels6.3.1 Future investment in media channel by region6.3.2 Future investment in marketing channel by company turnover6.4 Global Food and Beverage Industry - Suppliers Future Investment in Marketing and Sales6.4.1 Planned investment in marketing and sales technologies by region6.4.2 Future investment in marketing and sales channel by company turnover7 Global Food and Beverage Industry - Marketing and Sales Behaviors in 2013-20147.1 Global Food and Beverage Industry - Key Marketing Aims of Suppliers for 2013-20147.1.1 Key marketing aims by region7.1.2 Key marketing aims by turnover7.2 Global Food and Beverage Industry - Essential Amendments to Marketing Activities in 2013-20147.2.1 Amendments to marketing activities by company turnover7.3 Critical Success Factors for Choosing a Marketing Agency7.3.1 Critical success factors by company turnover8 Appendix8.1 Survey Results - Closed Questions8.2 About Canadean8.3 DisclaimerFor more details contact Mr. Priyank Tiwari: sales@rnrmarketresearch.com / +18883915441Website: http://www.rnrmarketresearch.com