Romania’s Emerging Opportunities in Cards and Payments Industry Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape
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Romania’s Emerging Opportunities in Cards and Payments Industry Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape

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Romania has a developing upper-mid-sized economy which is the eleventh-largest in the European Union (EU) by total nominal GDP, and the eighth-largest based on purchasing power parity. During the ...

Romania has a developing upper-mid-sized economy which is the eleventh-largest in the European Union (EU) by total nominal GDP, and the eighth-largest based on purchasing power parity. During the review period (2008–2012), the Romanian cards and payments industry registered marginal growth, with a combined card volume CAGR of 1.45%.

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Romania’s Emerging Opportunities in Cards and Payments Industry Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape Romania’s Emerging Opportunities in Cards and Payments Industry Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape Document Transcript

  • RnR Market Research Offers “Emerging Opportunities in Romania’s Cards and PaymentsIndustry: Market Size, Trends and Drivers, Strategies, Products and CompetitiveLandscape” Report at US$ 4495 (Single User License). The report got published in Dec 2012& contains 105 pages.The report provides top-level market analysis, information and insights on Romania’s cards and paymentsmarket, including:  Current and forecast values for each segment of Romania’s cards and payments industry including debit cards, credit cards, prepaid cards and charge cards.  Comprehensive analysis of the industry’s market attractiveness and future growth areas.  Analysis of various market drivers and regulations governing Romania’s cards and payments market.  Detailed analysis of the marketing strategies adopted for selling prepaid cards used by various bankers and other institutions in the market  Comprehensive analysis of consumer attitudes and their buying preferences for cards.  Competitive landscape of Romania’s cards and payments market.SummaryRomania has a developing upper-mid-sized economy which is the eleventh-largest in the European Union(EU) by total nominal GDP, and the eighth-largest based on purchasing power parity. During the reviewperiod (2008–2012), the Romanian cards and payments industry registered marginal growth, with acombined card volume CAGR of 1.45%. Romania was heavily affected by the global financial downturn andits GDP contracted by -2.6% in 2009, forcing the government to enact harsh austerity measures and borrowheavily from the IMF to reduce its budget deficit to 4.4% of GDP in 2011, and to 3% of GDP in 2012. Whilethe budget deficit stood at 6.6% in 2010, below the IMF agreed target of 6.8%, the growth of e-commerce,increasing levels of per capita income, growth in the automotive industry and improved travel and tourismdynamics have facilitated the overall growth of the cards and payments industry. Forecasts predict recoveryat a CAGR at 3.38% by the end of 2017.Eastern Europe’s emerging consumer economies are prime targets for credit card growth, includingdomestic and foreign issuers, and Romania is no exception. Romania’s economy has expanded at a steadyrate following its accession to the EU in January 2007, due to the rapid rises in average monthly wages andconsumer expenditure. Although Romania’s cards and payments industry has only being in existence foraround 10 years, with a corresponding lack of consumer awareness, many issuers are targeting theRomanian industry with a range of increasingly sophisticated card products, such as revolving credit.Get sample copy of this report @ http://www.rnrmarketresearch.com/contacts/request-sample?rname=64352Scope  This report provides a comprehensive analysis of Romania’s cards and payments industry.  It provides current value for Romania’s cards and payments market for the year 2012 and forecast figure for the year 2017.
  •  It details the different macroeconomic, infrastructural, consumer and business drivers affecting Romania’s cards and payments industry.  It outlines the current regulatory framework in the industry.  It details the marketing strategies used by various bankers and other institutions.  It profiles the major banks in Romania’s cards and payments market.Reasons To Buy  Make strategic business decisions using top-level historic and forecast market data related to Romania’s cards and payments market and each market within it.  Understand the key market trends and growth opportunities within Romania’s cards and payments market.  Assess the competitive dynamics in Romania’s cards and payments market.  Gain insights in to the marketing strategies used for selling various types of cards in Romania’s market.  Gain insights into key regulations governing Romania’s cards and payment market.Key Highlights  The Romanian cards and payments industry grew substantially both in volume and value terms during the review period. In terms of number of transactions, it grew marginally from 267.0 million transactions in 2008 to 364.8 million in 2012, at a CAGR of 8.12%.  Debit card transactions remained the key growth driver, followed by charge cards. Over the forecast period, the total transaction volume is expected to grow at a CAGR of 4.52% to reach 466.7 million transactions by the end of 2017  As banking customers become more sophisticated, banks need to differentiate their product offerings, and card customization is gaining more attention. Other services include internet banking, or serving niche segments such as students or high-end, affluent customers  The central bank has issued various regulatory reforms citing the increased credit card and internet fraud statistics in Romania. The country also has some of the highest rates of cybercrime and online credit card fraud in the world.Buy your report copy @http://www.rnrmarketresearch.com/contacts/purchase?rname=64352Table of Contents1 Executive Summary2 Industry Attractiveness and Future Prospects for the Cards and Payments Industry3 Analysis of Country Cards and Payments Industry Drivers3.1 Infrastructure Drivers3.1.1 Single Euro Payments Area (SEPA) cards3.1.2 Adoption of smartcards3.1.3 Growing mobile and smartphone penetration3.1.4 Growing number of internet Users3.1.5 Growing number of ATMs3.1.6 Growing number of POS3.2 Business Drivers3.2.1 E-commerce dynamics3.2.2 Travel and tourism dynamics3.3 Economic fundamentals3.3.1 GDP growth rate3.3.2 Unemployment rate
  • 3.3.3 Monetary policy rate3.3.4 Inflation rate3.4 Consumer Drivers3.4.1 Consumer confidence indicator3.4.2 Annual disposable income3.4.3 Consumer lifestyles and spending habits3.5 Card Fraud Statistics3.6 Regulatory Framework4 Emerging Consumer Attitudes and Trends4.1 Industry Segmentation and Targeting4.2 Retail Segment4.2.1 Students and the younger population4.2.2 Cards targeted at travel and tourism4.2.3 Shopping cards targeting retail segment4.2.4 Targeting Romania’s ultra high net-worth individuals (UHNWIs) population4.3 Corporate Sector4.3.1 Businesses and departments4.4 Consumer Preference4.4.1 Price4.4.2 Services4.4.3 Convenience4.5 Online Buying Behaviour4.6 Preferred Payment Methods5 Competitive Landscape and Industry Dynamics5.1 Market Share Analysis by Payment Channels5.1.1 Credit transfer5.1.2 Direct debit5.1.3 Card payments5.1.4 Check payments5.2 Debit Cards5.2.1 By bank5.2.2 By scheme5.3 Credit Cards5.3.1 By bank5.3.2 By scheme5.4 Charge Cards6 Strategies Adopted by Key Operators6.1 Entry Strategies6.2 Marketing and Product Strategies6.2.1 Marketing strategies for debit cards6.2.2 Marketing strategies for credit cards6.2.3 Marketing strategies for prepaid cards6.3 Pricing Strategies7 Market Size and Growth Potential of the Payment Card Industry7.1 Market Share Analysis by Type of Card7.2 Total Market Size and Forecast of Card Industry7.2.1 Analysis by number of cards7.2.2 Analysis by transaction value7.2.3 Analysis by transaction volume7.3 Debit Card Category Size and Forecast7.3.1 Analysis by number of cards7.3.2 Analysis by transaction value
  • 7.3.3 Analysis by transaction volume7.3.4 Other key performance indicators7.4 Prepaid Cards Category Size and Forecast7.4.1 Analysis by number of cards7.4.2 Analysis by segments – open and closed-loop cards7.4.3 Analysis by transaction value7.5 Charge Card Market Size and Forecast7.5.1 Analysis by number of cards7.5.2 Analysis by transaction value7.5.3 Analysis by transaction volume7.5.4 Frequency of use7.6 Credit Card Market Size and Forecast7.6.1 Analysis by number of cards7.6.2 Analysis by transaction value7.6.3 Analysis by transaction volume7.6.4 Other key performance indicators8 Company Profiles, Product, and Marketing Strategies8.1 Romanian Commercial Bank (BCR)8.1.1 Strategies8.1.2 Credit cards offered and features8.1.3 Debit cards offered with features8.2 BRD – Groupe Société Générale8.2.1 Strategies8.2.2 Credit cards offered8.2.3 Debit cards offered with features8.3 Unicredit Tiriac Bank8.3.1 Strategies8.3.2 Credit cards offered8.3.3 Debit cards offered8.3.4 Charge card offered with features9 Appendix9.1 Methodology9.2 Definitions9.3 Methodology9.4 Contact Us9.5 About Timetric9.6 DisclaimerFor more details contact Mr. Priyank Tiwari: sales@rnrmarketresearch.com / +18883915441Website: http://www.rnrmarketresearch.com/