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RnRMR Packaging Industry Survey Marketing Strategies 2013-2014

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Buy the report "Global Packaging Survey 2013-2014 – Market Trends, Marketing Spend and Marketing Strategies in the Global Packaging Industry" at US $2000 for a Single User PDF License from RnR Market …

Buy the report "Global Packaging Survey 2013-2014 – Market Trends, Marketing Spend and Marketing Strategies in the Global Packaging Industry" at US $2000 for a Single User PDF License from RnR Market Research Reports Library.This report is the result of an extensive survey drawn from Canadean’s exclusive panel of leading packaging industry companies, and provides data and analysis on global packaging industry suppliers’ media spend, marketing and sales strategies, and practices and business planning within the global packaging industry.

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  • 1. RnRMarketResearch.com Offers “Global Packaging Survey 2013-2014 – Market Trends,Marketing Spend and Marketing Strategies in the Global Packaging Industry” Report at US$2000 Single User License. The report got published in May 2013 & Contains 150 Pages.RnRMarketResearch.com adds “Global Packaging Survey 2013-2014 – Market Trends, Marketing Spendand Marketing Strategies in the Global Packaging Industry” new report on its database.Global Packaging Survey 2013-2014: Market Trends, Marketing Spend and Sales Strategies in theGlobal Packaging Industry is a new report by Canadean that analyzes how packaging industry suppliercompanies’ media spend, marketing and sales strategies and practices, and business planning are set tochange in 2013-2014. Additionally, this report presents comparative analysis between four years ofsurvey results, wherever applicable. This report provides the current size of the marketing and advertisingbudgets of global packaging industry suppliers and how spending by global packaging industry supplierswill change, providing an insight into global marketing behavior. In addition, the report identifies futuregrowth of global packaging industry buyers and suppliers and MandA activity. This report not only grantsaccess to the opinions and strategies of business decision makers and competitors, but also examinestheir actions surrounding business priorities. The report also provides access to information categorizedby region, company type, and size.Introduction and LandscapeWhy was the report written?This report is the result of an extensive survey drawn from Canadean’s exclusive panel of leadingpackaging industry companies, and provides data and analysis on global packaging industry suppliers’media spend, marketing and sales strategies, and practices and business planning within the globalpackaging industry. It includes key topics such as media channel spending outlooks, media budgets,marketing agency selection criteria, business challenges, and sales tactics of leading suppliers within theglobal packaging industry. The report also identifies global packaging industry buyers’ and suppliers’future growth, MandA, and investment expectations.What is the current market landscape and what is changing?According to the survey results, 59% of respondents are ‘more optimistic’ about the revenue growthoptimism of their companies in 2013.What are the key drivers behind recent market changes?Challenges faced by packaging companies such as competition, requirement of expansion of capacityand services offerings, expanding geographic reach, lack of skilled workforce, and efforts to improve thesupply chain, have prompted companies to consolidate positions and look for MandA to stabilizeoperations.Request a Sample Copy @ http://www.rnrmarketresearch.com/contacts/request-sample?rname=95708What makes this report unique and essential to read?This report is the result of an extensive survey drawn from Canadean’s exclusive panel of leading globalpackaging industry executives; It provides the reader with a definitive analysis of the industry outlook andexplores how opportunities and demand are set to change in 2013-2014; additionally, this report presentscomparative analysis between four years of survey results (wherever applicable). Furthermore, the reportreveals the current size of packaging industry suppliers’ marketing and advertising budgets and how
  • 2. expenditure by industry suppliers will change, providing insight into global marketing behavior. This reportidentifies the key marketing aims of organizations and the sales strategies companies will adopt in orderto adapt to market conditions in 2013. Additionally, it aims to identify key amendments to marketingagencies that aid business generation, respondents’ criteria for marketing agency selection, and attitudestowards marketing and sales.Key Features and Benefits- Project industry trends and revenue growth expectations in 2013, and understand business confidenceto make informed business decisions.- Drive revenues by understanding future product investment areas and key growth regions.- Uncover key challenges and opportunities, and identify the key actions required to maintain and winbuyer business.- Formulate effective sales and marketing strategies by identifying how supplier budgets are changingand the direction of spending in the future. Better promote your business by aligning your capabilities andbusiness practices with your customer’s changing needs.- Secure stronger customer relationships by understanding the behavior and changing strategies ofindustry buyers.Buy a Report Copy @ http://www.rnrmarketresearch.com/contacts/purchase?rname=95708Table of Content1 Introduction1.1 What is this Report About?1.2 Definitions1.3 Methodology1.4 Profile of Survey Respondents1.4.1 Profile of buyer respondents1.4.2 Profile of supplier respondents2 Executive Summary2.1 The global packaging industry anticipates revenue growth in 20132.2 Mergers and acquisitions in the industry are expected to increase in 20132.3 Brazil, China, and India are the most important emerging markets2.4 Companies face key challenges in pressure on margins, customer price sensitivity, and volatilityand increase in input costs2.5 Average annual marketing budget of suppliers is expected to increase2.6 Online content sites and portals, corporate and brand websites, and email and newsletters are todominate future investment2.7 Customer retention, brand building or awareness, and customer acquisition dominate the keymarketing aims of suppliers for 2013-20142.8 Flexibility in customizing services and strategic and tactical consulting are the leading criticalsuccess factors for suppliers in 20133 Global Packaging Industry Dynamics3.1 Revenue Growth Projections in the Global Packaging Industry3.1.1 Revenue growth expectation - comparison between buyer and supplier responses3.1.2 Revenue growth expectation by buyers3.1.3 Revenue growth expectations by suppliers3.1.4 Revenue growth projections by region3.1.5 Revenue growth expectations by turnover3.1.6 Revenue growth expectations of senior level respondents3.2 Future Developments in Business Structure
  • 3. 3.2.1 Future developments in business structure - comparison between buyer and supplier responses3.2.2 Future developments in business structure by buyers3.2.3 Future developments in business structure by suppliers3.2.4 Key expected changes in business structure by region3.2.5 Key expected changes in business structure by turnover4 Global Packaging Industry Market Growth Outlook4.1 Global Packaging Industry - Demand in Emerging Markets4.1.1 Demand in emerging markets - comparison between buyer and supplier responses4.1.2 Demand in emerging markets by buyers4.1.3 Demand in emerging markets by suppliers4.1.4 Demand in emerging markets by region4.1.5 Demand in emerging markets by company turnover4.2 Global Packaging Industry - Growth Expectations in Developed Markets4.2.1 Growth expectations in developed countries - comparison between buyer and supplier responses4.2.2 Growth expectations in developed countries by buyers4.2.3 Growth expectations in developed markets by suppliers4.2.4 Growth expectations in developed countries by region4.2.5 Growth expectations in developed markets by company turnover5 Threats and Opportunities for the Global Packaging Industry5.1 Global Packaging Industry - Leading Business Concerns for 2013-20145.1.1 Leading business concerns - comparison between buyer and supplier responses5.1.2 Leading business concerns by buyers5.1.3 Leading business concerns by suppliers5.1.4 Leading business concerns by region5.1.5 Leading business concerns by company turnover5.2 Global Packaging Industry - Key Supplier Actions to Maintain and Win Buyer Business5.2.1 Actions to maintain and secure buyer business - comparison between buyer and supplier responses5.2.2 Actions to maintain and secure buyer business by buyers5.2.3 Actions to maintain and secure buyer business by supplier5.2.4 Actions to maintain and secure buyer business by region5.2.5 Actions to maintain and secure buyer business by turnover5.2.6 Actions to maintain and secure buyer business by purchasing decision authority6 Packaging Industry Suppliers - Marketing Spend Activity6.1 Annual Marketing Budgets in the Packaging Industry6.1.1 Annual marketing budgets by suppliers6.1.2 Annual marketing budgets by region6.1.3 Annual marketing budgets by company turnover6.1.4 Annual marketing budgets vs. revenue growth expectations6.2 Planned Change in Marketing Expenditure6.2.1 Planned change in marketing expenditure levels by region6.2.2 Planned change in marketing expenditure levels by company turnover6.3 Future Investment in Media Channels6.3.1 Future investment in media channels by region6.3.2 Planned change in marketing spend by company turnover6.4 Future Investment in Marketing and Sales Technology6.4.1 Planned investment in marketing and sales technologies by suppliers6.4.2 Planned investment in marketing and sales technologies by region6.4.3 Planned investment in marketing and sales technologies by company turnover7 Marketing, and Sales Behaviors and Strategies in 20137.1 Key Marketing Aims of Suppliers7.1.1 Key marketing aims of suppliers7.1.2 Key marketing aims by region
  • 4. 7.1.3 Key marketing aims by company turnover7.2 Essential Amendments to Marketing Activities 2013-20147.2.1 Amendments to marketing activities by region7.2.2 Amendments to marketing activities by company turnover7.3 Critical Factors for Choosing a Marketing Agency7.3.1 Critical success factors for choosing a marketing agency by region7.3.2 Critical success factors by company turnover8 Appendix8.1 Survey Results - Closed Questions8.2 About Canadean8.3 DisclaimerFor more details contact Mr. Priyank Tiwari: sales@rnrmarketresearch.com / +18883915441Website: http://www.rnrmarketresearch.com

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