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Gluten-free products are slowly becoming a regular grocery item. As large supermarkets and mass retailers focus more on the ‘free-from’ products, sales of gluten-free products in health and natural food stores is increasing. There is a variety of gluten-free products available in the market. The most important factor behind buying more gluten-free food products is that they are considered healthier than conventional products. Other important factors are growing retail presence and continual improvements while developing new gluten-free products.