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6 Reasons Why Your Wordpress Blog Should Be Your Business Website
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6 Reasons Why Your Wordpress Blog Should Be Your Business Website

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'6 Reasons Why Your Wordpress Blog Should Be Your Business Website' by James Watson, http://expertsuccess.com …

'6 Reasons Why Your Wordpress Blog Should Be Your Business Website' by James Watson, http://expertsuccess.com

•1. Traffic - Google Loves Wordpress
•2. Social Media Domination
•3. Authority and Credibility Building
•4. It’s EASY....
•5. Themes, Plugins & Widgets - Pimp Your Blog!
•6. Start A Conversation... Not a Monologue

PLUS Bonus presentation 'Wordpress Blogs 101 - Explained and Demystified'
•1. What are Themes?
•2. What are Widgets?
•3. What are Plugins?
•4. When should you use Pages or Posts?

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  • Transcript

    • 1. Wordpress Blogs 101 James Watson ExpertSuccess.com
    • 2. Final Score: Blogs 4 Websites 1
    • 3. The £3,000 Mistake
    • 4. Total Cost... £0
    • 5. 6 Reasons Why Your Wordpress Blog Should Be Your Website
    • 6. 1. Traffic - Google Loves Wordpress
    • 7. 2. Social Media Dominationhttp://www.delsole.co.uk/2008/04/28/vanilla-and-yoghurt-panna-cotta-with-marsala-wine-and-blueberry-sauce
    • 8. 3. Authority and Credibility Building
    • 9. Guardian Food Blog Traffic Spike - Easter 2009 http://www.delsole.co.uk/2009/04/06/marzipan-simnel-cake-an-english-easter-classic
    • 10. 4. It’s EASY....
    • 11. 5. Themes, Plugins & Widgets - Pimp Your Wordpress Blog!
    • 12. 6. Start A Conversation... Not a Monologue
    • 13. “6 Reasons Why Your Blog Should Be Your Website”• 1. Traffic - Google Loves Wordpress• 2. Social Media Domination• 3. Authority and Credibility Building• 4. It’s EASY....• 5. Themes, Plugins & Widgets - Pimp Your Blog!• 6. Start A Conversation... Not a Monologue
    • 14. Wordpress Blogs 101
    • 15. What Are Themes?• Your blog’s ‘clothes’• Styling is separate from content• Can be updated at any stage
    • 16. What Are Widgets?• Specific areas of your Wordpress blog• Where - depends on theme e.g. sidebars.• Really easy to add content - drag’n’drop!• Very flexible - change the look, feel and functionality of your site in a second.
    • 17. What Are Plugins?• “Bling for your Blog”... or ... useful additional functionality that adds value to your blog• Your Task - Search and install “All-In-One SEO” plugin (for SEO)• Other key plugins to install for your blog include:• Google XML Sitemap (for SEO)• Akismet (spam comment protection)• Wordpress Backup (protect your blog content by automatically backing it up)• Exclude Page (hides certain pages from navigation menus)• Google Analytics - (to track your blog’s visitors)• Ping optimizer (for SEO)
    • 18. When Should You Use Pages Or Posts? Pages Posts• When content is not time-related • When content is time-related• Pages don’t ‘move’ • Latest content at the top• Best for most important • Content doesn’t have to always be information most important articles• Use for privacy pages etc • Use for content you want to be ‘syndicated’ via RSS

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