Powerful Flexible Intelligent
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Powerful Flexible Intelligent

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Google Analytics has come a long way in the last 12 months. Learn what new features now make Google Analytics a truly Powerful, Flexible, and Intelligent measurement tool.

Google Analytics has come a long way in the last 12 months. Learn what new features now make Google Analytics a truly Powerful, Flexible, and Intelligent measurement tool.

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  • Short amount of time – brief introduction to make you aware of what is available with these new features. Wealth of information available online. Won’t be delving into any technical concepts Q & A – if we don’t cover all your questions today, we will answer them offline and place the responses on our blog
  • Discover how these new features provide you more power to measure, manipulate and analyse your data.
  • Previously: only 4 goals per profile. If you wanted to track more goals, you would have to create a duplicate profile and then define a new set of goals Now: 20 goals per profile. Grouped into 4 goal sets, with 5 goals per set Each set will appear in your reports as a tab per goal set
  • Two new goal types allow you to measure user engagement on your site. The new goal types allow you to set thresholds for Time on Site and Pages per Visit.
  • Recommend grouping URL goals and engagement goals in separate goal sets Watch out for increases in site-wide conversion rates
  • This feature allows you to filter the rows in any Google Analytics table based on different metric conditions
  • Wouldn’t it be great if Google Analytics could tell you what to pay attention to? Now it can. Spend your time taking actions on your data, not finding actions to take.
  • Tautology: Logic. a compound propositional form all of whose instances are true, as “A or not A.”
  • Analytics Intelligence will provide automatic alerts of significant changes, great or small, in the data patterns of your site metrics and dimensions -- Currently: Automated detection on 11 dimensions & 18 metrics These reports allow users to check in on the health of their business without cumbersome analysis for high level changes and focus on actionable data insights. Enable users to respond quickly to adverse changes in visitor behavior or capitalize on surge of quality traffic.
  • The top graph (similar to other reports) shows the traffic based on the selected time period. Alerts will be shown underneath the graph. Automatic alerts will appear in green. Custom alerts will appear in blue. To view the alerts, click on the desired bar. The information will populate underneath. No correlation between multiple alerts.  Up to you and your analysts to determine if this is a significant event.
  • Monthly alerts look 12 months back
  • You can set daily, weekly, and monthly triggers on different dimensions & metrics, and be notified by email or right in the user interface when the changes actually occur.
  • Custom alerts will be calculated from when the alert is created onwards. Currently only available to the user that created the alert.
  • Organizations require flexible analytics tools that can meet their unique reporting needs. With the following features, Google Analytics adds powerful customization capabilities to meet those demands.
  • Multiple Custom Variables provide you the power and flexibility to customize Google Analytics and collect the unique site data most important to your business at the page, session, and visitor levels. You can set multiple variables for one visit, and overwrite a variable's value in certain cases. Truly segment your audience to YOUR needs
  • Previously created segments and custom reports would only be visible in the account that created it If co-worker wanted to recreate it, you had to instruct them on how to re-create step-by-step Now, just share a link When co-worker opens link in account, see a pre-filled advanced segment.  All they have to do now is customise it to their needs, and hit save.
  • Short amount of time – brief introduction to make you aware of what is available with these new features. Wealth of information available online. Q & A – if we don’t cover all your questions today, we will answer them offline and place the responses on our blog

Powerful Flexible Intelligent Powerful Flexible Intelligent Presentation Transcript

  • Powerful. Flexible. Intelligent An Overview of Google Analytics’ New Features Shyam Govardhan Customer Solutions Engineer Australia & New Zealand
  • Actionable Insights and Metrics Trinity Strategy
  • Actionable Insights and Metrics
    • “ Actionable Insights are essentially to-do items based on a rigorous analysis of your data, items that are hyper focused on driving value to the bottom line and a strategic advantage to your business”.
    • Avinash Kaushik (http://www.kaushik.net/avinash)
  • Trinity Strategy (Avinash Kaushik) Clickstream ClickDensity Analysis Segmentation Key Metrics Research A/B Testing Customer Satisfaction Heuristic Evaluations Voice of Customer Orders / Leads Revenue: How, Why Conversion Rates Nuances of Outcome Problem Resolution
  •  
  • Agenda 1 2 4
    • Powerful
    • Engagement goals … and more of them!
    • Expanded Mobile Reporting
    • Advanced Table Filters
    • Intelligent
    • Analytics Intelligence
    • Custom Alerts
    • Flexible
    • Multiple Custom Variables
    • Sharing Segments and Custom Reports
    • Resources
    • Q & A
    5 3
  • Powerful
    • Engagement goals … and more of them!
    • Expanded Mobile Reporting
    • Advanced Table Filters
  • Engagement Goals … and more of them
  • Expanded Number of Goals to 20
    • 4  20
  • Engagement Goals
    • Before: Could only track pageview goals – goals that relied on a visitor landing on a specific page
    • Today: Track non-pageview goals
  • Setting up: URL Destination goals
  • Setting up: Time on Site goals
  • Setting Up: Pages/Visit goals
  • Recommendations
    • Group together similar conversion types into their own goal sets
        • Transactional Goals  Goal Set 1
        • Engagement Goals  Goal Set 2
    • Keep in mind increases in reported conversion rates
        • Define goals that make sense for your site and objectives
  • Expanded Mobile Reporting
  • Value Proposition
    • More and more people worldwide are  accessing the web with their mobile phones . In 2009, 50% of all new internet connections will come from mobile phones.
    • As more people access the internet from their mobile devices, it is important to be able to track user activity through this platform to learn, optimize, and drive results . 
    • This data is now available with expanded  mobile reporting features in Google Analytics .   
  • Track Your Mobile Presence - Before HTML iPhone Android
  • Track Your Mobile Presence – Now [ link ] HTML & Applications WAP iPhone Windows Mobile Android Blackberry Pearl & Curve
  • Better High-End Device Reporting
  • Track Activity to Mobile Websites [ link ]
    • Mobile Websites
    • Server-side tracking
    • Track all web-enabled devices (not just JS & cookie capable)
    • Four languages supported: PHP, Perl, JSP, ASP
    • Works just like Analytics on desktop web pages
    [Ad] Car Sale – Low car prices – cars.com – Call: 800-123-2431
  • Tracking Mobile Applications
    • SDK available for Android, iPhone, and iPod Touch applications
    http://www.flickr.com/photos/ronin691/2896622279/ http://www.flickr.com/photos/pietel/1945669725/
  • Tracking Mobile Apps
    • Tracks two basic types of user interactions:
    • Pageviews
      • Used to calculate visits, session length, bounce rate
      • Up to you to decide when to trigger pageviews (min. 1 pageview) and on naming convention that will show up in Content reports
    • Events
      • Detailed reporting around on-page events
      • Refer to Event Tracking docs [ link ]
  • Advanced Table Filters
  • Advanced Table Filters Ordering by Average Value Not statistically significant
  • Filter By Visible Dimensions and Metrics
    • Chain together multiple conditions (AND rule)
  • Setting the Filter Rules
  • View Filtered Results
  • Intelligent
    • Analytics Intelligence
    • Custom Alerts
  • Analytics Intelligence
  • Donald Rumsfeld on Unknown Unknowns http://www.youtube.com/watch?v=_RpSv3HjpEw
  • Analytics Intelligence
  • Daily Intelligence Alerts
  • Weekly Intelligence Alerts
  • Monthly Intelligence Alerts
  • Adjust Sensitivity and Create Segments
    • Manage the sensitivity of the changes
  • Custom Alerts
  • Create Custom Alerts
  • Create and Save the Alert
  • Dimensions and Metrics
  • Flexible
    • Multiple Custom Variables
    • Sharing Segments and Custom Reports
  • Multiple Custom Variables
  • Better Insights with Custom Variables Visited Flights Section Visited Hotels Section Visited Bali Sub-Section Registered Member Premium Subscriber Newsletter Subscriber Placed item in cart Added friend to network Logged out of account
  • The Code
    • _setCustomVar(index, name, value, opt_scope)
  • Sharing Segments and Custom Reports
  • Share Custom Segments
  • Share the Link
  • Preview, Customise, and Save
  • Sharing Completed
  • Share Custom Reports
  • Recap
  • Google Analytics New Features 1 2
    • Powerful
    • Engagement goals … and more of them!
    • Expanded Mobile Reporting
    • Flexible
    • Multiple Custom Variables
    • Sharing Segments and Custom Reports
    • Intelligent
    • Analytics Intelligence
    • Custom Alerts
    3
  • Recommended Books
    • Avinash Kaushik – Web Analytics: An Hour a Day; Web Analytics 2.0
    • Brian Clifton’s – Advanced Web Metrics with Google Analytics
    • Justin Cutroni – Google Analytics (e-book)
  • Trinity Strategy (Avinash Kaushik) Clickstream ClickDensity Analysis Segmentation Key Metrics Research A/B Testing Customer Satisfaction Heuristic Evaluations Voice of Customer Orders / Leads Revenue: How, Why Conversion Rates Nuances of Outcome Problem Resolution
  • Thank You