7 steps to a successful christmas

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7 steps to a successful christmas

  1. 1. The 7 Steps to a Successful Christmas What day does Christmas falls on and how will this impact on delivery dates or in store purchase Christmas and Boxing Day sales are important; take advantage of the surge in volume Capitalise on the “back to school” surge (End January) Traffic builds earlier in the year for mobile queries (Q3 peaking Q4) Queries peak in early November, and again in the first week of December Advertisers must capture the bounce back in volume of queries into January and Q1 Be aware of key product categories and who will be releasing new products in Q4 2010 and Q1 2011

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