JAMES SERGENT   CAOT150, Social Media For Business
Social history, often called the new social history, is a branch of History that includes history of ordinary people and t...
As defined by Facebook developers the Facebook Platform has evolved into a standards-based Web service with methods for ac...
The name Facebook, stems from the colloquial name for the book given    to students at the start of the academic year by s...
Upon creating a new account Facebook inserts “Browser Cookies” &   Session Cookies” into your web browser. These cookies n...
Facebook is a social networking service and website launched in February 2004. Today, Facebook has more than 900 million a...
Users must register before using the site, after which they may  create a personal profile, add other users as friends, an...
By definition, Facebook is a community. Likewise, Facebook    users can also create their own communities by simply creati...
Facebook Connect is a set of APIs (application programminginterfaces) from Facebook that enable Facebook members to log on...
With Facebook’s new apps and add-ons users can host events, advertise theirproducts and services and promote their busines...
Facebook Tool Bar - http://www.facebook.com/toolbar?v=app_4949752878Facebook Mobile – http://m.facebook.com/LivingSocial -...
JAMES SERGENT   CAOT150, Social Media For Business
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Caot150, powerpoint, final class asignmt

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James Sergent, CAOT150
First Draft, CAOT150 Final Class Project.

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Caot150, powerpoint, final class asignmt

  1. 1. JAMES SERGENT CAOT150, Social Media For Business
  2. 2. Social history, often called the new social history, is a branch of History that includes history of ordinary people and their strategies for managing and coping with life. This presentation will focus on Facebook and the FacebookUser, (the people) and how they initiate, create, interact and develop their personal and business relationships through Facebook. WhatFacebook has to offer and how Facebook partners with them to help decide which tools and apps are the most effective and productive for that User and their goals. JAMES SERGENT CAOT150, Social Media For Business
  3. 3. As defined by Facebook developers the Facebook Platform has evolved into a standards-based Web service with methods for accessing and contributing to Facebook data. Mark Zuckerberg, founder of Facebook, wrote the first “The Facebook” in PHP, known then as “Personal Home Page”. Today Facebook is written in an updated version of PHP known as “PHP: Hypertext Preprocessor“. As theneeds grew, servers had to be incorporated and “HIPHOP for PHP” was added. HIPHOP, is a source code transformer built by Facebook engineers that turns PHP into C++, a server language. JAMES SERGENT CAOT150, Social Media For Business
  4. 4. The name Facebook, stems from the colloquial name for the book given to students at the start of the academic year by some university administrations to help students get to know each other. There have been many psychological analysis of Facebook and its users… but it is generally believed that Facebook’s individual user identity is developed a) through comparison of other individuals b) through opinions one believes that others have of them c) Social and cultural comparisons. An individual first creates a Facebook Page and posts photos and other personal points of interest and then shares them with theirFriends, Groups or Communities. As the individual’s identity develops so does their Facebook Page and involvement in Facebook. JAMES SERGENT CAOT150, Social Media For Business
  5. 5. Upon creating a new account Facebook inserts “Browser Cookies” & Session Cookies” into your web browser. These cookies not onlytrack your activities while you are on Facebook but also track all your browsing destinations and habits. Facebooks efforts to track the browsing habits of their members, users and visitors to its site have made the company a player in the "Do Not Track" debate, which focuses on whether consumers should be able to prevent websites from tracking the consumers online activities and habits. JAMES SERGENT CAOT150, Social Media For Business
  6. 6. Facebook is a social networking service and website launched in February 2004. Today, Facebook has more than 900 million activeusers. Users can communicate with friends and other users throughprivate or public messages and a chat feature. They can also create and join interest groups and "like pages“. Some groups & pagesare maintained by organizations as a means of advertising. A 2012 Pew Internet and American Life study identified that between 20– 30% of Facebook users are "power users" who frequently link, poke, post and tag themselves and others. JAMES SERGENT CAOT150, Social Media For Business
  7. 7. Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common-interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as "People From Work" or "Close Friends". Users can also upload photos andimages connected to their groups and interests. Facebook allows any users who declare themselves to be at least 13 years old to become registered users. JAMES SERGENT CAOT150, Social Media For Business
  8. 8. By definition, Facebook is a community. Likewise, Facebook users can also create their own communities by simply creating a Facebook Page and then directing it to a specific interest, institution, or group. Like, Retriever Breeders and making that group exclusive to include only owners and breeders. You can also find FB community tools/apps at:http://www.socialmediaexaminer.com/top-10-facebook-apps- for-building-custom-pages-tabs/ JAMES SERGENT CAOT150, Social Media For Business
  9. 9. Facebook Connect is a set of APIs (application programminginterfaces) from Facebook that enable Facebook members to log onto third-party websites, applications, mobile devices and gaming systems i.e., Twitter, YouTube, Linkedin, Majorleaguegaming… with their Facebook identity. While logged in, users can connect with friends viathese media and post information and updates to their Facebook profile.Developers can use these services to help their users connect and share with their Facebook friends on and off of Facebook and increase engagement for their website or application. JAMES SERGENT CAOT150, Social Media For Business
  10. 10. With Facebook’s new apps and add-ons users can host events, advertise theirproducts and services and promote their businesses. Facebook has become the go-to networking site for marketers. A few of Facebook’s marketing tools: Inside Facebook: The blog and Facebook Platform. Facebooks Ads Page: Provides business owners with self-service solutions.Sponsored Groups: Sponsor your own group on Facebook or purchase a link. 5 Moneymaking Opportunities: Moneymaking strategies, advertising +. Facebook Ads: Advertising, social ads, profile pages and more. JAMES SERGENT CAOT150, Social Media For Business
  11. 11. Facebook Tool Bar - http://www.facebook.com/toolbar?v=app_4949752878Facebook Mobile – http://m.facebook.com/LivingSocial - http://www.facebook.com/apps/application.php?id=48187595837Super Wall - http://www.facebook.com/apps/application.php?id=2601240224Top Friends - http://apps.facebook.com/apps/application.php?id=2425101550Marketplace - http://www.facebook.com/apps/application.php?id=128581025231Bumpersticker - http://www.facebook.com/apps/application.php?id=2427603417Picasa - http://www.facebook.com/apps/application.php?id=2483740875 JAMES SERGENT CAOT150, Social Media For Business
  12. 12. JAMES SERGENT CAOT150, Social Media For Business

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