Stop freakin’ it’s just a Beacon
April 2014
James Senior
VP, Product Strategy & Innovation
jsenior@weareratio.com
@jsenior
Ratio is a leading multi-screen agency that partners with global brands to
create seamless experiences across all platform...
Our Clients
What will I get out of this session?
• Understand how to think about beacons, apps and geolocation
• Learn how to think ab...
We <3 location
We <3 location
We <3 location
Read more: labs.weareratio.com/project/12-man-hunt/
Beacons complement existing location tech
 Supporting a combination of location
technologies / inputs is the most effecti...
Beacons in the App Lifecycle
User
Acquisition Uninstall
How beacons work
Unique ID
Cloud services
for beacon/content
management
Targeted
Content
Beacon Landscape
e.g. Apple, Microsoft,
Amazon, Google,
Samsung etc.
e.g. Qualcomm, T.I.,
Estimote,
Beaconic etc.
e.g. Swi...
Beacon Landscape
Cloud Services Landscape
OS / Device Landscape
OS / Device Architecture required to support Beacons
Device
Operating System
Bluetooth Stack
Beacon API & Service
Beacon P...
Common Use Cases
 Marketing – e.g. in-venue promotions, campaigns, announcements
 Tracking – e.g. mapping, visitor flow ...
What you got out of this session
• Understand how to think about beacons, apps and geolocation
• Learn how to think about ...
What’s next?
 Beacon Goodness: www.weareratio.com/blog
 This presentation
 Beacon Overview Whitepaper
 Read about Smar...
Thank you
71 Columbia St
Suite 300
Seattle, WA 98104
hello@weareratio.com
Seattle
410 Park Avenue
5th floor
New York, NY 10022
New Y...
Stop freakin it's just a beacon   seattle tech forum
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An overview of the Beacon ecosystem

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Stop freakin it's just a beacon seattle tech forum

  1. 1. Stop freakin’ it’s just a Beacon April 2014 James Senior VP, Product Strategy & Innovation jsenior@weareratio.com @jsenior
  2. 2. Ratio is a leading multi-screen agency that partners with global brands to create seamless experiences across all platforms. We deliver multi-screen apps that provide consistent and optimized user experiences across the web, mobile, tablet, Connected TV. Ratio’s specialized team combines product strategy with compelling design and deep technical expertise to deliver award-winning applications.
  3. 3. Our Clients
  4. 4. What will I get out of this session? • Understand how to think about beacons, apps and geolocation • Learn how to think about the components of beacon ecosystem • Get smart about Beacon hardware, OS and device support, cloud services
  5. 5. We <3 location
  6. 6. We <3 location
  7. 7. We <3 location Read more: labs.weareratio.com/project/12-man-hunt/
  8. 8. Beacons complement existing location tech  Supporting a combination of location technologies / inputs is the most effective strategy to achieve highest coverage with users Another tool in the toolbox for locating users on mobile devices values represent approximate proximity accuracy  Beacons are particularly useful for:  Indoor and outdoor deployment  Rapid deployment with no infrastructure  Demanding less power from user’s devices
  9. 9. Beacons in the App Lifecycle User Acquisition Uninstall
  10. 10. How beacons work Unique ID Cloud services for beacon/content management Targeted Content
  11. 11. Beacon Landscape e.g. Apple, Microsoft, Amazon, Google, Samsung etc. e.g. Qualcomm, T.I., Estimote, Beaconic etc. e.g. Swirl, Qualcomm, GeLo, Beaconic
  12. 12. Beacon Landscape
  13. 13. Cloud Services Landscape
  14. 14. OS / Device Landscape
  15. 15. OS / Device Architecture required to support Beacons Device Operating System Bluetooth Stack Beacon API & Service Beacon Provider SDK App Device requires radio hardware that supports BLE (BT 4.0) Operating System provides I/O for firmware and Bluetooth Radio Bluetooth Device Driver and APIs for controlling / interacting with the Bluetooth radio A service & API designed to manage beacon polling for Beacons & passing events to registered apps API layer augmenting Beacon API features with beacon / cloud specific APIs Native app that leverages beacon proximity
  16. 16. Common Use Cases  Marketing – e.g. in-venue promotions, campaigns, announcements  Tracking – e.g. mapping, visitor flow analytics  Verticals  Retail  Institutions  Commercial  Venues  and more…
  17. 17. What you got out of this session • Understand how to think about beacons, apps and geolocation • Learn how to think about the components of beacon ecosystem • Get smart about Beacon hardware, OS and device support, cloud services
  18. 18. What’s next?  Beacon Goodness: www.weareratio.com/blog  This presentation  Beacon Overview Whitepaper  Read about SmartPostr Experiment  Download our Beacon BLE Library  We’re hiring!  www.weareratio.com/company/careers  Let’s rock your project out!  hello@weareratio.com  Questions:  jsenior@weareratio.com
  19. 19. Thank you
  20. 20. 71 Columbia St Suite 300 Seattle, WA 98104 hello@weareratio.com Seattle 410 Park Avenue 5th floor New York, NY 10022 New York 1 Alie Street Suite 210 London E1 8DE, UK London Seamless. Multi-screen. Experience.

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