S o cial M e d ia   and Th e C ityW h at is S o cial M e d ia....and W h y th e                C ity U se s it.           ...
Social Media      2
W h at Is S o cial   M e d ia?        3
S o cial M e d ia D e finitio n   Social media is a typ e o f o nline          m e d ia th at e x p e d ite s     co nve r...
Is S o cial M e d ia      a Fad ?         5
Social Media Videoh ttp ://www.yo utub e .co m /watch ?v= lFZ0z 5 Fm -N g                           6
S till th ink it’s a        fad ?         7
How East Point Uses Social         MediaS h o w case S u cce ss S to rie s th at m ig h t        o th e rw ise g o u nno t...
W ays S o cial M e d iaC an H e lp East Po int       1. From “ Trying to Sell” to “ Making Connections”   Re le ase fe w e...
Face b o o k-Fan Pag e    Allo w s fo r M ini-  p re ss Re le ase s to        re sid e nts     Allo w s to p o st info rm ...
Tw itte r•Allo w s   fo r o n th e g o    info rm atio n fo r         re sid e nts•M o st tw itte r use rs are     o ut an...
C o m ing so o nto East Po int     -Yo utub e      - Vim e o     -Linke d In          12
H o w Yo u C an       H e lp U s -C o ntact u s w h e n yo u h ave an e ve nt                anno unce m e nt-Be an ad vo ...
Q u e stio ns   And Answ e rs      14
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Social deptheads

  1. 1. S o cial M e d ia and Th e C ityW h at is S o cial M e d ia....and W h y th e C ity U se s it. Jam e s H am m o nd 1 C o m m u nicatio ns C o o rd inato r
  2. 2. Social Media 2
  3. 3. W h at Is S o cial M e d ia? 3
  4. 4. S o cial M e d ia D e finitio n Social media is a typ e o f o nline m e d ia th at e x p e d ite s co nve rsatio n as o p p o se d to trad itio nal m e d ia, w h ich d e live rs co nte nt b u t d o e snt allo w re ad e rs/vie w e rs/liste ne rs to p articip ate in th e cre atio n o r d e ve lo p m e nt o f th e co nte nt. 4
  5. 5. Is S o cial M e d ia a Fad ? 5
  6. 6. Social Media Videoh ttp ://www.yo utub e .co m /watch ?v= lFZ0z 5 Fm -N g 6
  7. 7. S till th ink it’s a fad ? 7
  8. 8. How East Point Uses Social MediaS h o w case S u cce ss S to rie s th at m ig h t o th e rw ise g o u nno tice d Pro m o ting e ve nts and m e e ting s Re p u tatio n M anag e m e nt/C risis C o m m u nicatio n S h aring p ictu re s and vid e oC o m m u nicating U tility O u tag e s and re p airs Po sting Em p lo ym e nt O p p o rtu nitie s
  9. 9. W ays S o cial M e d iaC an H e lp East Po int 1. From “ Trying to Sell” to “ Making Connections” Re le ase fe w e r “o fficial state m e nts” and m o re p e rso nal o ne s th at he lp yo u m ake a co nne ctio n to yo ur cu sto m e rs and au d ie nce . 2. From “ Large Campaigns” to “ Small Acts” Inste ad o f o nly re lying o n b ig cam p aig ns, m ake au the ntic, h e lp fu l re latio nsh ip s and co m m u nicatio n th e ne w cam p aig n 3. From “ Controlling Our Image” to “ Being Ourselves” Fo rg e t th e u nifie d co m p any im ag e , g ive staff th e fre e d o m to b e th e m se lve s, and tru st that th e re latio nsh ip s th at th e y b uild w ill h e lp th e co m p any in th e lo ng ru n. 4. From “ Hard to Reach” to “ Available Everywhere” –Rathe r th an e x p e ct cu sto m e rs to co m m unicate th ro u g h yo urcho se n m e ans, allo w th e m to d o so th ro u g h the ir ch o se n m e ans.
  10. 10. Face b o o k-Fan Pag e Allo w s fo r M ini- p re ss Re le ase s to re sid e nts Allo w s to p o st info rm atio n ab o ut e ve nts Re fe rs p e o p le b ackto Eastp o intcity.o rg East Po int Fan Pag e
  11. 11. Tw itte r•Allo w s fo r o n th e g o info rm atio n fo r re sid e nts•M o st tw itte r use rs are o ut and ab o ut •Pe rfe ct fo r up d ate s o n e ve nts and co nstructio n up d ate s•Ath e ns-C larke C o unty •East Po int Tw itte r
  12. 12. C o m ing so o nto East Po int -Yo utub e - Vim e o -Linke d In 12
  13. 13. H o w Yo u C an H e lp U s -C o ntact u s w h e n yo u h ave an e ve nt anno unce m e nt-Be an ad vo cate fo r re sid e nts to fo llo w th e city o n Face b o o k and Tw itte r -www.face b o o k.co m /cityo fe astp o int -ww w .tw itte r.co m /cityo fe astp o int 13
  14. 14. Q u e stio ns And Answ e rs 14

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