Intro to OnPage SEO & Keywords Research


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Things to consider when implementing onpage SEO on any website. For more information, read my blog at

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Intro to OnPage SEO & Keywords Research

  1. 1. How Search WorksHere is an interactive walk-through to better understandhow Google Search works
  2. 2. Nature of On-Page SEO On Page SEO (Search Engine Optimization) refers to the text, content and html markup of your web page. On-page optimization is based on tests, analytics and errors. On-page SEO encompasses all the techniques to make the website transparent and easily indexed by search engines. On-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results.
  3. 3. What Covers On-Page SEO Target Keywords Broken Links Permalink Canonicalization Page Titles Robots.txt Meta Description Page Loading Speed Meta Keywords Analytics Script Alt Tags for Images Search Engine Verification Content Headings Text Modifiers Anchor Text Sitemaps Keyword Density Page Layout
  4. 4. Major On-Page SEO TermsSearch Engine Result Pages (SERP) - the listing of web pages returned by a search engine in response to a keyword query.Search Engine Spiders (Web Crawler, Web Spider) - a program that follows, or "crawls", links throughout the Internet, grabbing content from sites and adding it to search engine indexes.Crawling Vs Indexing - Crawling takes place when there is a successful fetching of unique URLs which can be traced from valid links from other web pages. - Indexing takes place after a crawled URLs are processed, storing the processing results in a document index.Do-Follow Vs No-Follow Links - Dofollow links allow google (all search engines) to follow them and reach our website. - Nofollow is an HTML attribute value used to instruct some search engines that a hyperlink should not influence the link target’s ranking in the search engine’s index.
  5. 5. Major On-Page SEO TermsTarget Keywords - creating a list of specific words and/or phrases which you know people are searching for, and making sure that when these keywords are searched for your site will be in the result pages.Permalink (Permanent Link) - is a URL that points to a specific page after it has passed from the front page to the archives.Page Titles - the name for a given web page that describes the content found on the page.Meta Description - a meta tag that describes your Web page.Meta Keywords - a list of keywords used to indicate what your web page is about.Alt Tags for Images - the required alt attribute specifies an alternate text for an image, if the image cannot be displayed. It describes your images to search engine and when a user searches for a certain image this is a key determining factor for a match.
  6. 6. Major On-Page SEO TermsContent Headings (Heading Tags) - a heading element that briefly describes the topic of the section it introduces. They are defined with H1 to H6 tags, according to the degree of significance.Anchor Text - the visible characters and words that hyperlink display when linking to another document or location on the web.Keyword Density - the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page.Text Modifiers - text modifying tags within the content of the page to highlight important phrases/keywords. These include <STRONG>, <EM>, <B>, <I>, and <U> tags.Page Layout - positioning of relevant keywords and important phrases across the page. This includes proper content headings, CTR-friendly anchor texting, non-spammy keyword density, and aesthetically text modifications.
  7. 7. Major On-Page SEO TermsBroken Links - are links that lead to pages that do not exist and prevent the complete indexing of the website.Canonicalization - is a process of identifying the preferred version of a set of pages with highly similar content.Robots.txt - used to control how search engines crawl a website, usually a set of instructions on what pages are allowed and not allowed to crawl.Page Loading Speed - the amount of time needed to completely load a particular page.Analytics Script (e.i. Google Analytics) - a particular code to install in a webpage to monitor visitor data and other statistics.Search Engine Verification - a particular code to install in a webpage to control and monitor how search engines access the website.Sitemaps - HTML Sitemap is an easy way to supply your users with a snapshot of the structure of your website and allows for them to successfully navigate quickly through your website. - XML Sitemaps allows a webmaster to inform search engines about URLs on a website that are available for crawling.
  8. 8. Keywords Research a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. It is not about getting visitors to your site, but about getting the right kind of visitors. A way to predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are already actively seeking.
  9. 9. Determining Target Keywords“There is your audience. There is the language. There are the words that they use.” ~ Eugene SchwartzChoose the right words, and you’ll receive traffic, subscribers, revenue, influence… everything you need to be a success. Choose the wrong words, and you’ll be just another nobody that doesn’t get it, forever clamoring for attention but forever ignored.Areas to consider when determining target keywords: A popular (or profitable) niche Topics that people want to read about Researched profitable markets to tap into Products and services to promote Words with the highest cost per click (CPC)
  10. 10. Latent Semantic Indexing (LSI) is an indexing and retrieval method to identify patterns in the relationships between the terms and concepts contained in an unstructured collection of text. is based on the principle that words that are used in the same contexts tend to have similar meanings. using synonyms(words of similar meaning) and polysemy (different meanings of a particular word).
  11. 11. Keywords Suggestion Tools SEOmoz Term Extractor Open Site Explorer SEMRush Alexa Wordtracker Quintura Google Trends/Insights for Search Google Adwords’ Keyword Tool
  12. 12. Google Adwords’ Keyword Tool URL =