The Australian CMS marketplace [+ audio]

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4 comments

+ James Robertson 2 years ago
Regarding the future of the marketplace, I don’t see any rapid moves towards consolidation, at least not in the 'middle market' (maybe at the top end).

Instead, I tend to think we’ll see 'crystalisation', where vendors start to more clearly differentiate themselves, targeting specific markets rather than 'anyone who will pay for the product'.

So that might mean a cluster of products for media-rich marketing websites, another for intranets, another for local government, etc, etc.

Unfortunately this will be an organic process, and therefore slower and more uncertain that all of us would like...
+ James Robertson 2 years ago
Well, I see what you mean about the 7 slides! Maybe I should call it a slidepodcast... ;-)
+ guestf13ca5 2 years ago
1 slide title, 3 slides of vendors, 1 slide asking questions = 7 slides in total, more like a podcast than a slideshow :)
+ guest2a1799 2 years ago
Great presentation - perceptive comments about future commoditisation of CMS and erosion of margins. Prices cannot continue to fallindefinitely whilst R&D remains high, however, the market will pressure prices ever downward with the current number of players. This is particularly true is the ’consumer’ is increasingly well educated. Sometime in the future this will surely result in consolidation (if lucky) or rationalisation (if unlcuky) ultimately.

ajames favorited this 2 years ago
Tags aus- cms
Michiel H, Management consultant at -, favorited this 2 years ago
Tags ecm

The Australian CMS marketplace James Robertson, Step Two Designs (jamesr@steptwo.com.au)
Products in the Australian market
Products in the Australian market
Products in the Australian marketplace
The Australian CMS marketplace
- Large number of local vendors
- Small number of international CMS vendors
- Smaller products are as good, or better than big international players
- Vendors are rapidly evolving their products
- Product capabilities vary greatly
- Lack of consensus on terminology and functionality
- Full list of products in Australian market: www.steptwo.com.au/cm/vendors/australian
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