Making intranets work (for communicators)

Slide 1: Making intranets work (for communicators) James Robertson, Step Two Designs (jamesr@steptwo.com.au)

Slide 2: Structure of the workshop S t e p T w o D E S IG N S The workshop will be highly interactive  Please share your experiences and ideas  Ask questions at any point!  The goal of the workshop is to ‘problem solve’  It is up to you to chase up interesting topics with the  other workshop participants There has been a lot packed into the session, so we’ll  all be tired by the end! Step Two Designs (www.steptwo.com.au) Communicator’s Day Out • 23 November 2007

Slide 3: About Step Two Designs S t e p T w o D E S IG N S We provide vendor-neutral consulting, coaching and mentoring, in the areas of: Identify intranet needs  Developing an intranet strategy  Improving the structure and design of intranets  Selecting a content management system  Applying knowledge management in practice  Our focus is on providing organisations with the knowledge and skills they need Step Two Designs (www.steptwo.com.au) Communicator’s Day Out • 23 November 2007

Slide 4: Intranet Innovations 2007 S t e p T w o D E S IG N S 115-page report shares the  results of the inaugural Intranet Innovation Awards Winners across four  categories, with commended entries Provides screenshots and  examples Step Two Designs (www.steptwo.com.au) Communicator’s Day Out • 23 November 2007

Slide 5: 6x2 methodology for intranets S t e p T w o D E S IG N S 95 page report providing an  entirely new methodology for managing intranets Focuses on delivering  intranet improvements that will also help the intranet team gain greater resources Step Two Designs (www.steptwo.com.au) Communicator’s Day Out • 23 November 2007

Slide 6: Improving Intranet Search S t e p T w o D E S IG N S 115 page report providing a  practical and comprehensive approach for improving the effectiveness of search Screenshots and tips  throughout Step Two Designs (www.steptwo.com.au) Communicator’s Day Out • 23 November 2007

Slide 7: Staff Directories report S t e p T w o D E S IG N S 91 page report containing  best-practice approaches for designing an online staff (phone) directory Contains many screenshots,  as well as the results of a global survey Step Two Designs (www.steptwo.com.au) Communicator’s Day Out • 23 November 2007

Slide 8: Intranet Review Toolkit S t e p T w o D E S IG N S Comprehensive  set of heuristics for conducting an intranet expert review Free (Creative  Commons) www.IntranetReviewToolkit.org Step Two Designs (www.steptwo.com.au) Communicator’s Day Out • 23 November 2007

Slide 9: S t e p T w o D E S IG N S Professional community for intranet  teams: discover best practice, keep current with trends and share experiences Yearly subscription includes four  workshops, members-only website, how-to guides, access to international experts and much more Full-time dedicated forum manager,  Catherine Grenfell Full details & current members at:  www.intranetleadership.com.au Step Two Designs (www.steptwo.com.au) Communicator’s Day Out • 23 November 2007

Slide 10: Topics covered S t e p T w o D E S IG N S The ideal intranet?  Intranet evolution  Four key purposes of an intranet  Intranets for communicators  Delivering a better intranet?  Step Two Designs (www.steptwo.com.au) Communicator’s Day Out • 23 November 2007

Slide 11: The ideal intranet

Slide 12: Ideal intranet? S t e p T w o D E S IG N S Activity At your tables, select the ten cards out of the Microsoft Product Reaction Cards that best describe the “perfect” intranet. Step Two Designs (www.steptwo.com.au) Communicator’s Day Out • 23 November 2007

Slide 13: The evolution of intranets

Slide 14: The evolution of intranets S t e p T w o D E S IG N S There has been an (ongoing) evolution of intranets: Phase 1: intranet is born!  Phase 2: rapid organic growth  Phase 3: repeated redesigns  Phase 4: usability & IA  Phase 5: useful, not just usable  Phase 6: intranet as a business tool  Step Two Designs (www.steptwo.com.au) Communicator’s Day Out • 23 November 2007

Slide 15: S t e p T w o D E S IG N S Phase 1: the intranet is born! Step Two Designs (www.steptwo.com.au) Communicator’s Day Out • 23 November 2007

Slide 16: S t e p T w o D E S IG N S Phase 2: rapid organic growth Step Two Designs (www.steptwo.com.au) Communicator’s Day Out • 23 November 2007

Slide 17: S t e p T w o D E S IG N S Common problems emerge… Step Two Designs (www.steptwo.com.au) Communicator’s Day Out • 23 November 2007

Slide 18: S t e p T w o D E S IG N S Phase 3: repeated redesigns Step Two Designs (www.steptwo.com.au) Communicator’s Day Out • 23 November 2007

Slide 19: S t e p T w o D E S IG N S Phase 4: usability & IA Step Two Designs (www.steptwo.com.au) Communicator’s Day Out • 23 November 2007

Slide 20: S t e p T w o D E S IG N S Phase 5: useful, not just usable Step Two Designs (www.steptwo.com.au) Communicator’s Day Out • 23 November 2007

Slide 21: S t e p T w o D E S IG N S Phase 6: intranet as a business tool Step Two Designs (www.steptwo.com.au) Communicator’s Day Out • 23 November 2007

Slide 22: The evolution of intranets S t e p T w o D E S IG N S Phase 1: intranet is born!  Phase 2: rapid organic growth  Phase 3: repeated redesigns  Phase 4: usability & IA  Phase 5: useful, not just usable  Phase 6: intranet as a business tool  Step Two Designs (www.steptwo.com.au) Communicator’s Day Out • 23 November 2007

Slide 23: Four key purposes of an intranet

Slide 24: S t e p T w o D E S IG N S Content… Step Two Designs (www.steptwo.com.au) Communicator’s Day Out • 23 November 2007

Slide 25: S t e p T w o D E S IG N S … communication … Step Two Designs (www.steptwo.com.au) Communicator’s Day Out • 23 November 2007

Slide 26: S t e p T w o D E S IG N S … collaboration … Step Two Designs (www.steptwo.com.au) Communicator’s Day Out • 23 November 2007

Slide 27: S t e p T w o D E S IG N S … activity Step Two Designs (www.steptwo.com.au) Communicator’s Day Out • 23 November 2007

Slide 28: Intranets for communicators

Slide 29: S t e p T w o D E S IG N S Intranets are an important internal communications channel Step Two Designs (www.steptwo.com.au) Communicator’s Day Out • 23 November 2007

Slide 30: M ost C r e d ib le F a c e to fa c e w ith S t e p T w o D E S IG N S S o u rc e im m e d ia te m a n a g e r C o m p a n y w id e in tr a n e t p o r ta l E - m a il fr o m C o ffe e ta lk w ith b iz u n it e x e c b iz u n it e x e c T V , r a d io n e w s p a p e r, in te r n e t L e a s t O fte n M o s t O fte n E - m a il fr o m E - m a il U s e d S o u rc e U s e d S o u rc e im m e d ia te fro m C E O G r a p e v in e , m anager c o w o rk e rs B iz u n it in tr a n e t s ite B r o a d c a s t v o ic e m a il V id e o m e s s a g e fr o m b iz u n it e x e c fro m C E O A u d io c o n fe r e n c e s In te rn e t c h a t ro o m s w it h b iz u n it e x e c Least C r e d ib le S o u rc e “Management Communication” • Communication World • March-April 2005 • pp 18-22 Step Two Designs (www.steptwo.com.au) Communicator’s Day Out • 23 November 2007

Slide 31: New S t e p T w o D E S IG N S P o lic ie s Annual R e s u lts V is its M e rg e r? D e m e rg e r E a s te r A u s tr a lia Day C h r is tm a s D a te Step Two Designs (www.steptwo.com.au) Communicator’s Day Out • 23 November 2007

Slide 32: Staff, however, are not coming to D E S IG N S S tep T w o the intranet just for news … Step Two Designs (www.steptwo.com.au) Communicator’s Day Out • 23 November 2007

Slide 33: … they are looking for a specific o D E S IG N S S tep T w piece of information … Step Two Designs (www.steptwo.com.au) Communicator’s Day Out • 23 November 2007

Slide 34: S t e p T w o D E S IG N S … or they want to complete a specific task Step Two Designs (www.steptwo.com.au) Communicator’s Day Out • 23 November 2007

Slide 35: S t e p T w o D E S IG N S An intranet will only be used if it is useful Step Two Designs (www.steptwo.com.au) Communicator’s Day Out • 23 November 2007

Slide 36: Start by making the intranet more D E S IG N S S tep T w o useful, comms benefits will follow Step Two Designs (www.steptwo.com.au) Communicator’s Day Out • 23 November 2007

Slide 37: Delivering a better intranet?

Slide 38: Delivering a better intranet? S t e p T w o D E S IG N S Discussion What concrete steps can we take to deliver a better intranet (for communicators)? Step Two Designs (www.steptwo.com.au) Communicator’s Day Out • 23 November 2007

Slide 39: Further resources

Slide 40: Articles S t e p T w o D E S IG N S Intranet Innovation Awards winners for 2007  www.steptwo.com.au/papers/kmc_iia2007 Intranets as a news channel  www.steptwo.com.au/papers/kmc_intranetnews Creating an \"intranet concept\"  www.steptwo.com.au/papers/kmc_intranetconcept Conducting intranet needs analysis  www.steptwo.com.au/papers/kmc_needsanalysis … plus many, many more  Step Two Designs (www.steptwo.com.au) Communicator’s Day Out • 23 November 2007

Slide 41: Questions? S t e p T w o D E S IG N S James Robertson  jamesr@steptwo.com.au Please fill in the feedback form before leaving  Website: www.steptwo.com.au  RSS feed: www.steptwo.com.au/columntwo/index.xml  Download many more articles off the site, and read my  blog to keep up-to-date on news, ideas and useful resources Step Two Designs (www.steptwo.com.au) Communicator’s Day Out • 23 November 2007