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Intranet personalisation vs targeting
 

Intranet personalisation vs targeting

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Within organisations, all staff don't have the same needs. On intranets, should we be providing user-driven personalisation, or tailoring information based on our knowledge of staff needs? ...

Within organisations, all staff don't have the same needs. On intranets, should we be providing user-driven personalisation, or tailoring information based on our knowledge of staff needs? (Presentation by James Robertson in London, October 2011)

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    Intranet personalisation vs targeting Intranet personalisation vs targeting Presentation Transcript

    • Personalisation vs targeting
      James Robertson, Step Two Designs
      Email: jamesr@steptwo.com.auTwitter: @s2d_jamesr
    • An intranet will be used if it’s useful
    • Staff are not the same
    • Meet both global and localneeds
    • OPTION 1:
      User-driven personalisation
    • Screenshot provided courtesy of Shepherd & Wedderburn
    • Screenshot provided courtesy of Framestore
    • Screenshot provided courtesy of Scottrade
    • THE HURDLE:
      Only 5-10% of staff will personalise
    • THE ESCAPE CLAUSE:
      Staff will personalise if it’s essential for their job
    • Screenshot provided courtesy of Framestore
    • OPTION 2:
      Tailoring, targeting, customisation
    • Screenshot provided courtesy of GE
    • Screenshot provided courtesy ofLundbeck
    • Screenshot provided courtesy of Malmo Stad
    • Screenshot provided courtesy of Tabcorp
    • THREE WAYS:
      LocationBusiness unitJob role
    • IT WORKS BUT:
      It requires careful planning and ongoing effort
    • Deliver what staff need
      Understand the day-to-day requirements of key staff
    • Keep it simple
      Start with limited functionality, implemented in a usable way
    • Meet global and local needs
      Do implement something, but focus on making features essential
    • James Robertson, Step Two Designs
      Email: jamesr@steptwo.com.au
      Twitter: @s2d_jamesr
      Website: www.steptwo.com.au
      Blog: www.steptwo.com.au/columntwo
      Articles:www.steptwo.com.au/subscribe