Intranet personalisation vs targeting

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Within organisations, all staff don't have the same needs. On intranets, should we be providing user-driven personalisation, or tailoring information based on our knowledge of staff needs? (Presentation by James Robertson in London, October 2011)

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Intranet personalisation vs targeting

  1. 1. Personalisation vs targeting<br />James Robertson, Step Two Designs<br />Email: jamesr@steptwo.com.auTwitter: @s2d_jamesr<br />
  2. 2. An intranet will be used if it’s useful<br />
  3. 3. Staff are not the same<br />
  4. 4. Meet both global and localneeds<br />
  5. 5. OPTION 1:<br />User-driven personalisation<br />
  6. 6. Screenshot provided courtesy of Shepherd & Wedderburn<br />
  7. 7. Screenshot provided courtesy of Framestore<br />
  8. 8. Screenshot provided courtesy of Scottrade<br />
  9. 9. THE HURDLE:<br />Only 5-10% of staff will personalise<br />
  10. 10. THE ESCAPE CLAUSE:<br />Staff will personalise if it’s essential for their job<br />
  11. 11. Screenshot provided courtesy of Framestore<br />
  12. 12. OPTION 2:<br />Tailoring, targeting, customisation<br />
  13. 13. Screenshot provided courtesy of GE<br />
  14. 14. Screenshot provided courtesy ofLundbeck<br />
  15. 15. Screenshot provided courtesy of Malmo Stad<br />
  16. 16. Screenshot provided courtesy of Tabcorp<br />
  17. 17. THREE WAYS:<br />LocationBusiness unitJob role<br />
  18. 18. IT WORKS BUT:<br />It requires careful planning and ongoing effort<br />
  19. 19. Deliver what staff need<br />Understand the day-to-day requirements of key staff<br />
  20. 20. Keep it simple<br />Start with limited functionality, implemented in a usable way<br />
  21. 21. Meet global and local needs<br />Do implement something, but focus on making features essential<br />
  22. 22. James Robertson, Step Two Designs<br />Email: jamesr@steptwo.com.au<br />Twitter: @s2d_jamesr<br />Website: www.steptwo.com.au<br />Blog: www.steptwo.com.au/columntwo<br />Articles:www.steptwo.com.au/subscribe<br />

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