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Comms and technology: facing the future together
 

Comms and technology: facing the future together

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The nature of internal communications and intranets is being transformed. But while technology is offering exciting new possibilities, comms and technology teams need to work together. (Presentation ...

The nature of internal communications and intranets is being transformed. But while technology is offering exciting new possibilities, comms and technology teams need to work together. (Presentation by James Robertson at the Melcrum Digitital Communications Summit in Melbourne, May 2012)

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  • A very different way of delivering intranet news
  • Shows a typical intranet homepage, featuring corporate news. In this case, it includes a message from the CEO, general news, and media updates.

Comms and technology: facing the future together Comms and technology: facing the future together Presentation Transcript

  • Comms& technology: facing the future togetherJames Robertson, Step Two Designs Email: jamesr@steptwo.com.au Twitter: @s2d_jamesr
  • The nature of intranets and internal communications is being transformedStep Two Designs (www.steptwo.com.au) June 2012
  • Canon AustraliaStep Two Designs (www.steptwo.com.au) June 2012
  • AMP 2011Step Two Designs (www.steptwo.com.au) June 2012
  • American Electric PowerStep Two Designs (www.steptwo.com.au) June 2012
  • StocklandStep Two Designs (www.steptwo.com.au) June 2012
  • StocklandStep Two Designs (www.steptwo.com.au) June 2012
  • Oxfam AmericaStep Two Designs (www.steptwo.com.au) June 2012
  • UK Parliament 2012Step Two Designs (www.steptwo.com.au) June 2012
  • social engagement collaboration mobile the intranet business is changing pressures staff two-way video expectations commsStep Two Designs (www.steptwo.com.au) June 2012
  • social engagement collaboration mobile the intranet business is changing pressures staff two-way video expectations commsStep Two Designs (www.steptwo.com.au) June 2012
  • It’s an exciting time for internal communication!Step Two Designs (www.steptwo.com.au) June 2012
  • The future of internal communications depends on technology and ITStep Two Designs (www.steptwo.com.au) June 2012
  • Comms TechnologyStep Two Designs (www.steptwo.com.au) June 2012
  • They don’t Stop talking listen geek! Comms TechnologyThey’ll do whatever they want to do They make it too hardStep Two Designs (www.steptwo.com.au) June 2012
  • They don’t They only understand care about news Comms Technology They don’t They resist do strategy changeStep Two Designs (www.steptwo.com.au) June 2012
  • Neither stereotype is true; both stereotypes are trueStep Two Designs (www.steptwo.com.au) June 2012
  • Comms TechnologyStep Two Designs (www.steptwo.com.au) June 2012
  • Four approaches to kick-start the conversationStep Two Designs (www.steptwo.com.au) June 2012
  • 1: Understand technology enough to drive decisionsStep Two Designs (www.steptwo.com.au) June 2012
  • Technically expert Technically ignorant Technically savvyStep Two Designs (www.steptwo.com.au) June 2012
  • 2: Work on building bridgesStep Two Designs (www.steptwo.com.au) June 2012
  • 3: Engage with IT on the whole site, not just the homepageStep Two Designs (www.steptwo.com.au) June 2012
  • 4: Bring more stakeholders into the mixStep Two Designs (www.steptwo.com.au) June 2012
  • The two best-selling books on intranets, written for a business audience Both books from: www.steptwo.com.auStep Two Designs (www.steptwo.com.au) June 2012