Understanding linkedin

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LinkedIn is heralded as the online social community for business professionals and entrepreneurs. What sets it apart from social sites like Facebook and Twitter is the understanding that people join …

LinkedIn is heralded as the online social community for business professionals and entrepreneurs. What sets it apart from social sites like Facebook and Twitter is the understanding that people join LinkedIn with the goal of expanding their business in some way. Here it’s accepted to let your business cards show, so to speak.

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  • 1. Understanding LinkedInThe Social Network for Business Professionals
  • 2. What Is LinkedIn? A social media network where business people grow their networks and expand their business connections
  • 3. The Benefits of LinkedIn Talk directly with decision makers Accessible from any computer, any time of day Identify, research, contact, follow up, engage & maintain your prospects all in one place
  • 4. Creating Your Profile Your profile = resume, business card & elevator speech all rolled together What type of image do you want to project? What type of prospects do you want to reach?
  • 5. Creating Your Profile How will you position yourself and contribute your expertise? How are other leaders using LinkedIn? Check out your competitors’ profiles Adjust your profile as necessary
  • 6. LinkedIn Leaders Do some research about who’s a leader using LinkedIn1. Go to Google.com2.Type in the search string site:linkedin.com “your keywords”3. Replace the phrase “your keywords” with terms related to your specialty
  • 7. LinkedIn Leaders
  • 8. LinkedIn Leaders How are the top 3 profiles using their keywords? A high-ranking profile is important to be found by others Goal = be listed in the top 3 results for your keywords
  • 9. Setting Up a Free Account1. Go to LinkedIn.com2. Select “Join Today”
  • 10. Setting Up a Free Account Enter your name and email address you want associated with your profile
  • 11. Setting Up a Free Account Input details about your professional experience
  • 12. Finding LinkedIn Contacts Contacts can be imported from your email address OR you can skip this part for now by choosing “Skip This Step” at the bottom of the screen
  • 13. Finding LinkedIn Contacts
  • 14. Finding LinkedIn Contacts Manually enter your contact email addresses to send invitations
  • 15. Writing Your Profile1. Click the “Profile” menu from the Navigation toolbar2. Choose “Edit Profile” from the drop-down menu
  • 16. Writing Your Profile Enter your experience Click on the blue linksto add more information
  • 17. Writing Your Profile
  • 18. Uploading a Photo Profiles without a photo are less personal Choose photos wisely – you cannot edit once it’s uploaded Remember what type of image you want to project with your profile
  • 19. Uploading a Photo1. Select “Profile” from the navigation toolbar2. Click “Edit Profile” from the drop-down menu3. Once on the editing page, choose “Add Photo”
  • 20. Uploading a Photo
  • 21. Uploading a Photo Upload your image
  • 22. Uploading a Photo Crop your photo, if necessary
  • 23. Uploading a Photo Decide who can see your photo
  • 24. Creating Your Headline LinkedIn headline = your elevator speech Elevator speech = short summary used to define a product, organization or service and its value proposition Strategically use keywords when writing your headline
  • 25. Creating Your Headline To update your headline, from your profile’s editing area, choose “Edit” next to your name
  • 26. Creating Your Headline Your “Professional Headline” displays as the primary tagline at the top of your profile and returns for internal search results
  • 27. Public vs. Private Profiles Private = some aspects of your profile will be hidden from non-members A well-crafted headline could get people excited about you and become a member of LinkedIn to network with you.
  • 28. Public vs. Private Profiles Public = all aspects of your profile will appear in searches People can research you without becoming a member of LinkedIn
  • 29. Public vs. Private Profiles1. Clicking “Profile” from the navigation toolbar2. Choose “Edit Profile” from the drop-down menu3. Scroll the page until you see the “Public Profile” field4. Select the “Edit” link to the right of the website address
  • 30. Public vs. Private Profiles
  • 31. Public vs. Private Profiles The next page gives you the option to un-select areas for public view
  • 32. Importing Contacts Looking for contacts individually can waste time1. Choose the “Contacts” menu from the navigation bar2. Select “Add connection” from the drop-down menu. There you’ll find several choices for importing data.
  • 33. Importing Contacts Sync with your email address, input emails manually, or import from another email application
  • 34. Importing Contacts Upload contacts using .txt, .csv, or .vcf files Click on “Import your desktop email contacts” Browse your computer files and attach the document
  • 35. Importing Contacts
  • 36. Connecting With People After importing contacts, each person will receive an invitation to connect with you If they accept the invitation, you’ll be connected
  • 37. Customizing Your URL Customize your URL for branding purposes Easy to remember Promote your signature on your blog, Facebook pages & email signatures to drive traffic to your profile
  • 38. Customizing Your URL1. Select the “Profile” menu from the navigation bar2. Click “Edit Profile” from the drop-down menu3. Scroll down the page until you see your “Public Profile” website link4. Choose the “Edit” function to the right of your link.
  • 39. Customizing Your URL
  • 40. Customizing Your URL
  • 41. Your Home Page See status updates from your network connections Respond directly by using the “Like”, “Comment”, or “Send a Message” links under each update Liking or commenting are ways to gain attention of hard to reach contacts
  • 42. Your Home Page Post your own updates by entering messages intothe empty conversation field
  • 43. LinkedIn Applications1. Click the “More” menu from the navigation toolbar2. Or select “Add an Application” from the lower right side of your Home page3. Or choose “Add an Application” from the sections area while editing your Profile page.
  • 44. LinkedIn Applications Tweets Application – connect your LinkedIn profile to your Twitter stream Events Application – let others know about your networking agenda Wordpress – sync blog posts with LinkedIn updates
  • 45. Privacy Settings1. Click your “Name” at the top, right-hand side of your profile page2. Select “Settings” from the drop-down menu
  • 46. Privacy Settings
  • 47. Email Settings How accessible do you want to be to your network?
  • 48. Invitation Filtering Are you open to accepting all invites or only selected invites?
  • 49. Hierarchy of Connections Each connection is a bridge to forming more connections Direct contacts = Level 1 contacts All the contacts of YOUR Level 1 contacts are made visible to you
  • 50. Hierarchy of Connections Contacts of your Level 1 connections = Level 2 contacts
  • 51. Adding New Contacts Introductions – finding someone in your personal network who can introduce you to a particular person
  • 52. Adding New Contacts Inmails – paid feature allowing you to send emails to a particular person’s LinkedIn mailbox, even if they are not in your network If you don’t get a response after 7 days, you get credit for that Inmail
  • 53. Adding New Contacts Invites – can be sent to anyone at any time but if someone responds with “I don’t know this person”, your account can be frozen
  • 54. Building Credibility Engage the LinkedIn community regularly Recommendations = testimonials from clients or customers Social proof from a third party that you’re a solid professional
  • 55. Building Credibility As stated by LinkedIn:“Users with Recommendations in their profiles are three times more likely to receive relevant offers and inquiries through searches on LinkedIn.”
  • 56. Building Credibility Recommendations are visible to your personal network and Fortune 500 companies utilizing the LinkedIn Recruiter Tool
  • 57. Building Credibility Ask for Recommendations from clients Satisfied clients are usually happy to share their experiences
  • 58. Recommendations1. Select “Profile” from the navigation toolbar2. Choose “Recommendations” from the drop-down menu3. Click the tab marked “Request Recommendations”
  • 59. Recommendations
  • 60. LinkedIn Answers Answer questions from the LinkedIn community and built your reputation as an expert in your niche1. Clicking the “More” menu from the navigation toolbar2. Select “Answers” from the drop-down menu
  • 61. LinkedIn Answers
  • 62. LinkedIn Answers Questions stay open for 7 days Multiple experts can answer Answers voted as “best” give you a green star on your profile page, showcasing you as an expert
  • 63. LinkedIn Answers To answer a question:1. Click the question2. Select the “Answer” button on the next page3. Input all details necessary into the entry form to thoroughly respond to the question
  • 64. LinkedIn Answers1. Click the question
  • 65. LinkedIn Answers2. Select the “Answer” button on the next page
  • 66. LinkedIn Answers3. Input all details necessary into the entry form to thoroughly respond to the question
  • 67. LinkedIn Groups Strengthen connections in an exclusive forum Where LinkedIn members share common skills, experiences, industry affiliations, and goals Private groups have the authority to accept or deny your request
  • 68. LinkedIn Groups1. Select “Groups Directory” from “Groups” menu on the LinkedIn navigation bar2. Click “Search Groups” box3. Enter a keyword or a group name in search box. Click “Search”.
  • 69. LinkedIn Groups
  • 70. Service Providers: Add your service packages here Add a strong call to action Or add a coupon code or free offer here