Prospecting for gold O2 Litmus @ Over The Air 2009 James Parton September 2009

Why O2 Litmus? Grow our fan base by delivering unique services and experiences Create a “safe” environment, that encourages experimentation without distracting our core business. Promote collaborative innovation Help customers connect … we needed a fresh approach

Grow our fan base by delivering unique services and experiences

Create a “safe” environment, that encourages experimentation without distracting our core business.

Promote collaborative innovation

Help customers connect

Slide The world is changing… … and we don’t have the answers O2 Active & O2 App Store & Device Folder

For our customers this means… We have an increasing number of customers that demand an opportunity to participate in creating our future Web 2.0 is creating opinionated, educated, connected and engaged audiences that innovative brands have to tap into to succeed By participating in O2 Litmus, customers: Get a “seat at the table” – their opinion counts They get early access to new technologies and products before anyone else They can feed their thirst for knowledge and enhance their social status They can earn tangible rewards – free apps and even hard cash … .turning customers into fans

We have an increasing number of customers that demand an opportunity to participate in creating our future

Web 2.0 is creating opinionated, educated, connected and engaged audiences that innovative brands have to tap into to succeed

By participating in O2 Litmus, customers:

Get a “seat at the table” – their opinion counts

They get early access to new technologies and products before anyone else

They can feed their thirst for knowledge and enhance their social status

They can earn tangible rewards – free apps and even hard cash

For developers this means… Sweep away the frustration of engaging and working with a Tier 1 MNO They can now get in front our customers in 18 minutes, not 18 months Operator DPU © Sean O’Sullivan, CTO Dial2Do @sos100 Direct access to incentivised O2 customers with an opinion Our customers decide the winners, not O2 Refine products & ideas with direct customer insight Sell as well as develop Retain all IP at all times Retain 70% of revenues Get paid in 5 weeks, not 90 days Access to a wide range of partners, features, API’s & services A focus on helping establish successful businesses, not just finding apps … building profitable relationships

Sweep away the frustration of engaging and working with a Tier 1 MNO

They can now get in front our customers in 18 minutes, not 18 months

Operator DPU © Sean O’Sullivan, CTO Dial2Do @sos100

Direct access to incentivised O2 customers with an opinion

Our customers decide the winners, not O2

Refine products & ideas with direct customer insight

Sell as well as develop

Retain all IP at all times

Retain 70% of revenues

Get paid in 5 weeks, not 90 days

Access to a wide range of partners, features, API’s & services

A focus on helping establish successful businesses, not just finding apps

Is it working? Over 800 Developers from over 50 countries worldwide 560+ apps live on the site to test or buy Over 3,300+ O2 customers registered on O2 Litmus … .this is something you want to be a part of Case Studies After winning a competition on O2 Litmus, the little spender team were invited to an O2 Innovation Day that put them in front of high profile mobile executives at O2 UK and Telefonica £10k App Contest.

Over 800 Developers from over 50 countries worldwide

560+ apps live on the site to test or buy

Over 3,300+ O2 customers registered on O2 Litmus

What support for Developers? … .helping to create successful businesses, not just finding apps Web Hosting Venture Capital Business Development Premium Testing Crowd Sourced Testing Accreditation Services Lawyers For Your Business Go to Market Services Network for Developers

Premium Testing

Accreditation Services

What’s next? … .but our future direction is set by our members We’re going Global! Call out for Developers that want to launch in LATAM. More countries coming in 2010… The Home of Smartphone’s Palm Pre UK launch 16th October. The O2 Joggler Our first two spin outs from Litmus into O2 Active have agreed terms. The path to market is open!

Get involved… … .don’t miss out on your opportunity to shape the future www.o2litmus.co.uk @jamesparton @o2_litmus