O2 Litmus @ Over The Air 2009

Prospecting for gold O2 Litmus @ Over The Air 2009 James Parton September 2009

Why O2 Litmus?
Grow our fan base by delivering unique services and experiences
Create a “safe” environment, that encourages experimentation without distracting our core business.
Promote collaborative innovation
Help customers connect
… we needed a fresh approach

Slide The world is changing… … and we don’t have the answers O2 Active & O2 App Store & Device Folder

For our customers this means…
We have an increasing number of customers that demand an opportunity to participate in creating our future
Web 2.0 is creating opinionated, educated, connected and engaged audiences that innovative brands have to tap into to succeed
By participating in O2 Litmus, customers:
Get a “seat at the table” – their opinion counts
They get early access to new technologies and products before anyone else
They can feed their thirst for knowledge and enhance their social status
They can earn tangible rewards – free apps and even hard cash
… .turning customers into fans

For developers this means…
Sweep away the frustration of engaging and working with a Tier 1 MNO
They can now get in front our customers in 18 minutes, not 18 months
Operator DPU © Sean O’Sullivan, CTO Dial2Do @sos100
Direct access to incentivised O2 customers with an opinion
Our customers decide the winners, not O2
Refine products & ideas with direct customer insight
Sell as well as develop
Retain all IP at all times
Retain 70% of revenues
Get paid in 5 weeks, not 90 days
Access to a wide range of partners, features, API’s & services
A focus on helping establish successful businesses, not just finding apps
… building profitable relationships

Is it working?
Over 800 Developers from over 50 countries worldwide
560+ apps live on the site to test or buy
Over 3,300+ O2 customers registered on O2 Litmus
… .this is something you want to be a part of Case Studies After winning a competition on O2 Litmus, the little spender team were invited to an O2 Innovation Day that put them in front of high profile mobile executives at O2 UK and Telefonica £10k App Contest.

What support for Developers? … .helping to create successful businesses, not just finding apps Web Hosting Venture Capital Business Development
Premium Testing
Crowd Sourced Testing
Accreditation Services
Lawyers For Your Business Go to Market Services Network for Developers

What’s next? … .but our future direction is set by our members We’re going Global! Call out for Developers that want to launch in LATAM. More countries coming in 2010… The Home of Smartphone’s Palm Pre UK launch 16th October. The O2 Joggler Our first two spin outs from Litmus into O2 Active have agreed terms. The path to market is open!

Get involved… … .don’t miss out on your opportunity to shape the future www.o2litmus.co.uk @jamesparton @o2_litmus

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O2 Litmus @ Over The Air 2009

by James Parton on Sep 29, 2009

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O2 Litmus @ Over The Air 2009 — Presentation Transcript