O2 litmus @mobile

Avoiding those one star app ratings O2 Litmus @Mobile James Parton October 2010

Stuff you already know…
98 App Stores and counting
10 million daily App downloads from iTunes
2.3 million daily downloads from Nokia Ovi
Android market place passes 100,000 Apps
GetJar passes 100 million downloads
Foursquare passes 200 million check in’s, second 100 million in last 2 months

So everything is hunky dory right…?
App stores have removed traditional barriers to market for independent developers
Revenue share models are established as the de-facto standard
Consumer awareness is increasing, the choice of available Apps is now #6 in consumer consideration when buying a new handset
But...

375,000,000

This is hard to figure out...and getting worse
Example: Glu had to create 25,000 versions of their Transformers mobile game
20,000 + handsets 25 + platforms 750 Operators data from Alan Quayle: http://www.alanquayle.com/

The “traditional” problems facing developers....
How to differentiate?
How many flavours of mobile Twitter Apps are now available
How to understand what your potetnial customers value?
Focus on the right features, phones and platforms
How to deliver a great customer experience?
Two week life cycle – don’t be an app mayfly - longevity is vital
What is your marketing plan?
Throwing it out there and seeing if it sticks will no longer cut it
Who are your partners?
This is too hard to do on your own

Living or dying by the stars

How this guy can help…

The Litmus model of co-creation
Litmus already contains over 7,600 pre recruited O2 UK customers
Provides a “safe” environment, that encourages experimentation without the baggage of our core business
Developers can gain real insight into their products, test business models, and conduct free research
Developers can build a fan base
Developers can start on the path to market with us & our partners

For our customers this means…
We have an increasing number of customers that demand an opportunity to participate in creating our future
Web 2.0 is creating opinionated, educated, connected and engaged audiences that innovative brands have to tap into to succeed
By participating in O2 Litmus, customers:
Get a “seat at the table” – their opinion counts
They get early access to new technologies and products before anyone else
They can feed their thirst for knowledge and enhance their social status
They can earn tangible rewards – free apps and even hard cash
… .turning customers into fans

Plug for free stuff...
The largest and most comprehensive developer study to date.
400 developers, 8 major platforms, and free!
www.visionmobile.com/developers
Slide

Get involved… www.o2litmus.co.uk www.o2litmus.co.uk/o2blog @jamesparton @o2litmus

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O2 litmus @mobile

by James Parton on Oct 28, 2010

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O2 litmus @mobile — Presentation Transcript