O2 Litmus @ M Football

Co-creation with consumers
O2 Litmus @ M Football
James Parton
January 2010

Stuff you already know…
Apps were one of the biggest success stories of 2009:
3 billion downloads from Apple App Store (up from 500 million in 2008)
100,000 apps available from Apple App Store
20,000 apps in the Android Market Place, without a broad choice of handsets
59,000 apps and 768,000 downloads from Get Jar
From no where, app support and choice now figure in the consumer buying process

So everything is hunky dory right…?
Very hard for independent developers to drive visibility in a crowded market
Complex and opaque accreditation processes from app store owners
Consumer confusion over multiple stores
Business models?
Who picks up the pieces? The Customer service obligation

375,000,000

Fragmentation is killing the commercial opportunity
750 Operators
20,000 + handsets
25 + platforms
Example: Glu had to create 25,000 versions of their Transformers mobile game
Figures from Alan Quayle: http://www.alanquayle.com/

Now it is vital…
To differentiate
How many Twitter Apps are available for iPhone
To understand your target audience
Focus on the right features, phones and platforms
To deliver a great customer experience
Two week life cycle – don’t be an app mayfly
To market your product
Throwing it out there and seeing if it sticks will no longer cut it
To partner
This is too hard to do on your own

How Noel can help…

The Litmus Model
Litmus already contains over 7,000 pre recruited O2 UK customers
Provides a “safe” environment, that encourages experimentation without the baggage of our core business
Developers can gain real insight into their products, test business models, and conduct free research
Developers can build a fan base
Developers can start on the path to market with O2 & our partners

For developers this means…
Sweep away the frustration of engaging and working with a Tier 1 MNO
They can now get in front our customers in 18 minutes, not 18 months
Operator DPU © Sean O’Sullivan, CTO Dial2Do @sos100
Direct access to incentivised O2 customers with an opinion
Our customers decide the winners, not O2
Refine products & ideas with direct customer insight
Sell as well as develop
Retain all IP at all times
Retain 70% of revenues
Get paid in 5 weeks, not 90 days
Access to a wide range of partners, features, API’s & services
A focus on helping establish successful businesses, not just finding apps

For our customers this means…
We have an increasing number of customers that demand an opportunity to participate in creating our future
Web 2.0 is creating opinionated, educated, connected and engaged audiences that innovative brands have to tap into to succeed
By participating in O2 Litmus, customers:
Get a “seat at the table” – their opinion counts
They get early access to new technologies and products before anyone else
They can feed their thirst for knowledge andenhance their social status
They can earn tangible rewards – free apps and even hard cash
….turning customers into fans

Largest platform benchmark research to date…
Sign up and participate
400 developers
Covers 8 major platforms
Answers to the key questions
www.visionmobile.com/developers
Slide 11

Get involved…
www.o2litmus.co.uk
@jamesparton
@o2_litmus

O2 Litmus @ M Football

by James Parton on Jan 22, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 11

Statistics

O2 Litmus @ M Football — Presentation Transcript

http://www.slideshare.net	8
http://www.lmodules.com	3