O2 Litmus Developer business model www.o2litmus.co.uk December 2008

To help incentive and encourage the O2 Litmus community to test apps, any customer that tests one of your app's that subsequently launch for sale receives that app free of charge. You are in complete control of this offer as you can set the number of testers you will accept when you launch your app into the community. Direct access to an incentivised and informed audience of O2 customers. Selection criteria includes propensity to use mobile internet services, applications and technology ownership 1 You receive 70% of revenues from App sales after deduction of VAT any charges, e.g. bank charges for foreign currency settlement 4 www.o2litmus.co.uk With this audience you can: a) Refine your ideas and products by direct customer insight and feedback b) Sell your applications to this audience and generate revenue 2 3

You have access to three O2 UK network enablers free of charge, removing any barriers to experiment. These enablers are location look up, network connect status and the customer charging enabler. Finally if you receive the endorsement of the O2 Litmus community there could be an opportunity to launch your app into O2's main digital channel and reach an audience of over 18 million customers. At this juncture we will sit down and hold a bespoke negotiation with you. 7 www.o2litmus.co.uk You have access to a range of discounted value added services to help develop both your ideas and your business. These can be found in the tools section and range from hosting services, to testing and accreditation services, through to business and marketing support. 6 5