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James Parton, Twilio, Mashery Business of APIs London 2012
 

James Parton, Twilio, Mashery Business of APIs London 2012

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Slides from my Mashery talk in London on 6th November 2012

Slides from my Mashery talk in London on 6th November 2012

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    James Parton, Twilio, Mashery Business of APIs London 2012 James Parton, Twilio, Mashery Business of APIs London 2012 Presentation Transcript

    • Communication APIs in 15 mins (ish!) James Parton Director of European Marketing, Twilio @jamesparton CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
    • Why should you care? Data from Tomi Ahonen, May & September 2012 CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
    • Why should you care? Telecommunications is a $1 trillion industry Data from Tomi Ahonen, May & September 2012 CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
    • Why should you care? Telecommunications is a $1 trillion industry 5.9 billion people use SMS x6 x3 x2.5 Data from Tomi Ahonen, May & September 2012 CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
    • Why should you care? Telecommunications is a $1 trillion industry 5.9 billion people use SMS vs. x6 x34,560 faster open rate x3 x5 open rate 21% higher response rate x2.5 Data from Tomi Ahonen, May & September 2012 CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
    • INTERNETTuesday, 6 November 12
    • INTERNET CopperTuesday, 6 November 12
    • INTERNET Switching CopperTuesday, 6 November 12
    • WWW INTERNET Switching CopperTuesday, 6 November 12
    • Innovation WWW INTERNET Switching CopperTuesday, 6 November 12
    • TELECOMTuesday, 6 November 12
    • TELECOM CopperTuesday, 6 November 12
    • TELECOM Switching CopperTuesday, 6 November 12
    • Switching CopperTuesday, 6 November 12
    • The Communications Landscape CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
    • The Communications Landscape Landline Provide landlines (WiFi) CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
    • The Communications Landscape Landline Mobile Provide landlines Provide mobile lines (WiFi) (WiFi) CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
    • The Communications Landscape Over The Landline Mobile Top (OTT) Use other peoples Provide landlines Provide mobile lines networks to deliver (WiFi) (WiFi) their services (Digital Cuckoo!) CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
    • The Communications Landscape Over The Landline Mobile Cloud Top (OTT) Virtualize Telco Use other peoples capabilities in the Provide landlines Provide mobile lines networks to deliver cloud and directly (WiFi) (WiFi) their services connect into (Digital Cuckoo!) networks CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
    • The Communications Landscape Legacy Over The Landline Mobile Cloud Top (OTT) Virtualize Telco Use other peoples capabilities in the Provide landlines Provide mobile lines networks to deliver cloud and directly (WiFi) (WiFi) their services connect into (Digital Cuckoo!) networks CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
    • The Communications Landscape Legacy Software Over The Landline Mobile Cloud Top (OTT) Virtualize Telco Use other peoples capabilities in the Provide landlines Provide mobile lines networks to deliver cloud and directly (WiFi) (WiFi) their services connect into (Digital Cuckoo!) networks CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
    • Why Software is Eating... Telecommunications Andreessen photo: http://www.flickr.com/photos/36521958135@N01/2443764501 CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
    • Why Software is Eating... Telecommunications • Marc Andreessen was right about software eating the world, especially when it comes to Telecommunications... - The innovation void is being filled by software companies, not Telco’s Andreessen photo: http://www.flickr.com/photos/36521958135@N01/2443764501 CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
    • Why Software is Eating... Telecommunications • Marc Andreessen was right about software eating the world, especially when it comes to Telecommunications... - The innovation void is being filled by software companies, not Telco’s • So why is it now all about Software? - Software people think web first. This style of thinking is inherently open - Software people think collaboratively - APIs, collaborative working, open source Andreessen photo: http://www.flickr.com/photos/36521958135@N01/2443764501 CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
    • Why Software is Eating... Telecommunications • Marc Andreessen was right about software eating the world, especially when it comes to Telecommunications... - The innovation void is being filled by software companies, not Telco’s • So why is it now all about Software? - Software people think web first. This style of thinking is inherently open - Software people think collaboratively - APIs, collaborative working, open source - Software people think about building communities & ecosystems - DOers Andreessen photo: http://www.flickr.com/photos/36521958135@N01/2443764501 CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
    • Communication APIs CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
    • Communication APIs CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
    • Communication APIs CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
    • Communication APIs CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
    • Communication APIs CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
    • Communication APIs Buy a number and have a working app in 5 minutes Watch this to see proof :) CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
    • TELECOMTuesday, 6 November 12
    • TELECOM CopperTuesday, 6 November 12
    • TELECOM Switching CopperTuesday, 6 November 12
    • twilio TELECOM Switching CopperTuesday, 6 November 12
    • Innovation twilio TELECOM Switching CopperTuesday, 6 November 12
    • What can you build? Contact Centers Two-factor Auth Workflow Call Tracking Click to Call Automation CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
    • ...and the weird & wonderful Michael Newman http://bumblephone.com http://ajaxthedog.com TEDx UCLA CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
    • Recommend Reading Alan Quayle http://www.alanquayle.com Tomi Ahonen http://communities-dominate.blogs.com/brands/ Disruptive Wireless http://disruptivewireless.blogspot.co.uk/ Martin Geddes http://www.martingeddes.com/ Telco 2.0 http://www.telco2.net/blog/ CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
    • Contact Info @jamesparton twilio.com CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12