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Environmental consumer labelling for mobile app’s

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An idea to develop consumer

An idea to develop consumer

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Environmental consumer labelling for mobile app’s Environmental consumer labelling for mobile app’s Presentation Transcript

  • Environmental consumer labelling for Mobile App’s
    Graham Cruickshanks / James Parton
    November 2010
  • Environmental consumer labelling is well established
  • Our collective current challenge
    Mobile data and apps are mysterious and potentially scary for mass market consumers
    The mobile industry’s current messages have negative overtones – caps, per Mb charging, rules, policies, quality of service, jargon
    The mobile networks are under stress
    Developers need support & education to write efficient mobile apps
  • The idea
    Create a clear & simple consumer labelling scheme for mobile apps
    This would measure & rate the efficiency of a mobile app
    Use of handset resources like battery, memory, etc
    Use of network resources like data consumption
    Informs the consumer at point of purchase
  • The benefits
  • Related activity
    GSMA to benchmark Operators network energy efficiency
    http://www.gsmworld.com/our-work/mobile_planet/energy_efficiency.htm
    Mobile’s green manifesto
    http://www.gsmworld.com/our-work/mobile_planet/mobile_environment/green_manifesto.htm
  • Thank You
    @Cruick
    @jamesparton
    www.ibegyourparton.co.uk