Your SlideShare is downloading. ×

Yellow pages bankruptcies 2011


Published on

Published in: Business, News & Politics

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Yellow Pages Bankruptcies 2011: Financial CrisisPublished: July 2011No. of Pages: 107Price: $ 1095The yellow pages industry has been rocked by economic woes since 2009 when threepublishers—Ambassador Media, Idearc Media (now SuperMedia) and R.H. Donnelley (nowDex One)—and one key supplier—Quebecor World (now Quad/Graphics—filed forbankruptcy protection. The economic problems claimed another publisher in late 2010 whenLocal Insight, the fifth largest publisher in the U.S., followed suit.Since those dark economic days many companies have been reorganized, reinvented andrenamed as they scrambled to move away from print and into the online world.Many considered the bankruptcies as a sign of the collapse of yellow pages print industrybrought on by the Internet while others look to the internal operations of companies, whichoften resulting in the entrance to executive offices becoming revolving doors.The Yellow Pages Bankruptcies 2011: Financial Crisis takes an in-depth look at the actionsbehind the scenes that led to bankruptcy court, chronicles their progress to date andprojects where the companies and the entire industry—both independent and incumbent—are likely to find themselves in the future.Browse All: Database Market ResearchHighlights of The Yellow Pages Bankruptcies 2011: Financial Crisis include:• The cases behind the financial collapse of Ambassador, Idearc, R.H. Donnelley, QuebecorWorld and Local Insight.• The likely fate of the remaining mega publishers: AT&T, Yellowbook and Yellow PagesGroup;• The impact on CMRs and suppliers;• Delivering yellow pages information through print vs online or mobile;• The keen competition to print the yellow pages heightens with Quad/Graphs and R.R.Donnelley vying for their business;• A look at the industry’s competition—both print and electronic;• A segment by segment breakdown of the industry.Company profiles of the leading Yellow Pages publishers include:• Ambassador• AT&T• Dex One• Local Insight Media
  • 2. • Quad/Graphics• SuperMedia• User-Friendly Media• Yell Group• Zip LocalStamford, CT - August 2, 2011 - As directory publishers advance through the financial crisisthat shook the yellow pages industry, challenges remain in the move toward a digital future,which is expected to churn out 2.5% revenue growth by 2013. A recent report by media andpublishing forecast firm Simba Information notes the health of the industry is contingent onits evolution from print to digital.According to Simba, financial challenges are significant for publishers Ambassador Media,Dex One and SuperMedia, who have recently emerged from bankruptcy even after shavingoff a large chunk of their debt. The same is true for Local Insight Media, which went intobankruptcy court in late 2010, and its affiliate Caribe Media, which filed in May 2011. Afterconsolidating their print directories and cutting down costs, the publishers are now facingdifficulties in expanding onto a digital platform, the report asserts."Theres a lot of debt out there from borrowing over the past decade or more to fuelexpansion," said Dave Goddard, Simbas senior yellow pages analyst. "Because so muchmoney is being spent on repaying debt, its difficult to support an investment in thetransition from print to online without borrowing, and few can borrow today."Although the industry is expected to decline slightly through 2012, it will post revenuegrowth of 2.5% in 2013, rounding off the industry at $12.7 billion. Yell Group ranks amongpublishers exciting the industry turn-around by leading the digital transformation. They areaiming to change their model to 75% online operations and 25% print by 2015. Accordingto the report, industry growth is contingent on publishers expansion of internet advertisingand services."The demise of the yellow pages industry is not imminent, but the evolution of the industryfrom print to digital is definitely going to happen and at varying speeds," added Goddard."Most of the remaining publishers are relatively strong and can adjust to the newtechnologies that will carry them forward into the digital world, while still making a profitfrom the shrinking print."Simba Informations report, The Yellow Pages Bankruptcies 2011: Financial Crisis, deliversan industry-wide perspective on how publishers and suppliers have emerged afterbankruptcy and where the industry will evolve to survive in the future. Along with revenueprojections, the report provides company profiles and status updates for Ambassador Media,AT&T, Dex One, Local Insight Media, Quad/Graphics, SuperMedia, User-Friendly Media, YellGroup, and Zip Local.Table of ContentsMethodologyThe Yellow Pages Bankruptcies 2011: Financial CrisisIntroductionThe Financial ChallengesAmbassador MediaDex OneLocal Insight Media
  • 3. Quad/GraphicsSuperMedia (formerly Idearc Media)Other Publishers with Financial InvestorsAT&T Advertising SolutionsUser-Friendly Media (formerly User-Friendly Phone Book)Yell GroupZiplocal (formerly Phone Directories Co.)Industry Size, Growth and UsageTotal Advertising and Yellow Pages AdvertisingIndustry Trends and AnalysisIncrease Competition Leads to Discontinued DirectoriesSupermediaAT&TDex OneLocal EdgeUsage Number-One Third Attributed to IYPYP Search Engines Top Other Media in Local SearchMergers, Acquisitions, Divestures DeclineThe environmental battle heads to the courtroomThe Seattle and San Francisco OrdinancesYP Industry versus SeattleYP Industry versus San FranciscoDirectory Recycling and the Waste StreamLeading Certified Marketing Representatives (CMRs)TMP Directional MarketingWahlstrom GroupThe Berry Co.Ketchum Directory AdvertisingMarkets for Printers and SuppliersDirectory Unit Production by PublisherLeading Directory PrintersR.R. DonnelleyQuad/GraphicsPaper Consumption by Directory PublishersThe Pre-Media MarketAmdocsForecast and ConclusionsList Of TablesTable 1: Yellow Pages Revenue by Publisher Category, 1996-2013PTable 2: RBOC Yellow Pages Revenue, 2008-2011PTable 3: RBOC Revenue Change, 2000-2010Table 4: Statistical Summary of the Yellow Pages Industry, 2005-2010Table 5: Revenue Growth in All U.S. Advertising Media, 2008-2011PTable 6: Yellow Pages Share of U.S. Advertising, 2000-2011PTable 7: Yellow Pages References, 2008-2015PTable 8: YP References, Top 10 Headings, Print & Internet, 2009-2010Table 9: Local Media Search UsageTable 10: Seattle’s Environmental OrdinanceTable 11: San Francisco’s Environmental OrdinanceTable 12: Nondurable Goods Generated in Municipal Waste Stream, 1990-2009
  • 4. Table 13: Nondurable Goods Discarded in Municipal Waste Stream, 1990-2009Table 14: Selected Largest Certified Marketing Representatives (CMRs) by Revenue, 2006-2010Table 15: Summary of Leading Directory Printers, Major Customers and Print Runs, 2008-2010Table 16: Capacity and Consumption, Uncoated Groundwood Paper, 2009-2010Table 17: U.S. Demand for Directory Paper, 2009-2010Table 18: Outlays for Printing, Paper, Other Production and Distribution; DirectoryPublishing Industry, 2006-2010Profiles of Leading Yellow Pages Publishers and SuppliersAmbassadorAT&T CommunicationsDex OneLocal Insight MediaQuad/Graphics (Worldcolor)Super Media (Idearc Media)User-Friendly Media (User Friendly Phone Book)Yell GroupZiplocalAbout Us:ReportsnReports is an online library of over 100,000+ market research reports and in-depthmarket research studies & analysis of over 5000 micro markets. We provide 24/7 online andoffline support to our customers. Get in touch with us for your needs of market researchreports.Follow us on Twitter: Facebook Page: Priyank7557 Rambler road,Suite727,Dallas,TX75231Tel: + 1 888 391 5441E-mail: sales@reportsandreports.comhttp://www.reportsnreports.comVisit our Market Research Blog