Printed electronics customer sourcebook & routes to profit


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Printed electronics customer sourcebook & routes to profit

  1. 1. Printed Electronics - Customer Sourcebook & Routes to ProfitThis sourcebook is for those wishing to find customers and create a profitable, fast growing business inprinted electronics wherever they choose to be in the value chain. Of course, one can search printedelectronics on the web but the result is a blizzard of activities and misinformation. Help is needed to makesense of all this and identify the best customers and strategies for success. There are many profitablebusinesses in this sector already and a pattern to where they are in the value chain and in their businessstructure. There are lessons to learn from success but also from failure because every year severalplayers exit the business and even face insolvency. IDTechEx is uniquely positioned to make sense of allthis, because it researches more reports, runs larger conferences and is much better connected than anyother organisation in this space. IDTechEx has carried out consultancy projects on printed electronicsstrategy, technology and financial performance for Hewlett Packard, ICI and many of the largestJapanese chemical and electronics companies and others. It has the inside track. It has never traded at aloss and, earlier in his career, its chairman Dr Peter Harrop took startup Mars Electronics to $260 millionafter which it was sold for $500 million. He shares this hands-on experience of success in electronics inthe pages of this Sourcebook. It explains the emerging printed electronics value chain, with a glossary atthe end to help those unfamiliar with the jargon.This sourcebook is replete with diagrams and tables clarifying the printed electronics value chain and thedynamics of how to create profitable fast growing businesses within it. Equally important are the lessonsof failure. For example, every year several organisations leave the Organic Light Emitting Diode or theorganic transistor business and the lessons of this are clarified together with profiles of the businessesthat continue to address organics but with more robust support and positioning. Every year manycompanies and research organisations join the business, more than compensating for the exits, but theytend to use different materials, machinery and/or device structures and many target new applications,puncturing the old certainties. For instance it is no longer primarily about OLEDs and RFID, screenprinting and improving existing forms of electronics such as television and phones. What are they adding?Will it succeed? After all, this business is in ferment throughout the value chain. Yesterdays view that it allends up as organic electronics has given way to a realisation that inorganic elements and compounds willremain in the lead for some time and composites and organic/ inorganic layering have a huge futurecreating huge opportunities for all forms of material supplier for example, including those providing theorganic chemicals ideal for certain devices. Which organisations and products? Where? Why? It is allhere.Get your copy of this report @ Details:Published: July 2012No. of Pages:199Price: US$ 3495
  2. 2. This Sourcebook is all about companies in printed and potentially printed electronics and every chaptercites large number of companies to explain what is happening and will happen. The introduction lays outthe printed electronics business and value chain in detail. There is the number of participants by globalregion and device type and a detailed table giving sectors of over and under supply in 2009/10 with manyexamples of participants. The Sourcebook then looks at market size and which organisations will spendheavily on printed electronics devices and why. The following chapters take the reader through the valuechain, specifically Chemicals and Prepared Materials, Equipment and then Modules and FinishedProducts. Each chapter cites a large number of players, profiles interesting ones and explains thetechnical trends in the sector. The Routes to Enduring Profit and Growth are explained next, using therules of the marketplace pioneered by Boston Consulting Group, PIMS, IDTechEx and others. Thatincludes profit V curves, experience curves and other tests and forecasts which are here applied toprinted electronics by IDTechEx with many examples. The next chapter provides Analysis of FundRaising and Government Investments in Printed Electronics and the final chapter concerns Routes toMarket and Case Studies - Printed Electronics in Action. Here, this unique Sourcebook lists over 1000players by activity, including research institutions, out of the 2250 or so out there. Most of the rest areacademic. This database is constantly updated and it extends to slide shows and reports not just contactdetails.Table of Contents1. EXECUTIVE SUMMARY AND CONCLUSIONS1.1. Materials will dominate1.2. The printed electronics value chain1.3. Over and under supply1.4. New paradigms need more attention1.5. Rapid change1.6. Transistor and memory logjam1.7. Mismatch of effort and market need1.8. Which end users will spend heavily on printed electronics?1.8.1. Consumer packaged goods1.8.2. Healthcare consumables1.8.3. Industrial labelling1.8.4. Toys, gifts and games1.8.5. Publishing1.8.6. Advertising and Signage1.9. Laggards1.9.1. Lack of awareness1.10. The universal shakeout1.11. Vertical integration1.12. Market Development1.13. Expert advice2. INTRODUCTION2.1. Ambitious giants2.2. Number of organisations involved2.3. The printed electronics value chain
  3. 3. 2.4. Hybrid printed/ non-printed electronics2.5. Shortage of informed creative design3. CHEMICALS AND PREPARED MATERIALS3.1. Raw materials vs formulations3.2. The big picture3.3. Printing technology and applications3.4. Many chemicals, morphologies and processes3.5. Huge increase in elements employed3.6. Fragile OLED chemistry3.7. Versatile new materials3.8. Barrier layers3.9. Relevance to photovoltaics and batteries3.10. The rapidly changing world of conductive patterns3.11. Materials will attract the most money - market size4. EQUIPMENT4.1. Printing versus not printing4.2. Printing4.3. Opportunities for conventional electronic manufacture equipment makers4.4. Printed electronics largely ignored by silicon chip makers5. INTEGRATING THE EXPANDING TOOLKIT OF PRINTED COMPONENTS5.1. Modules/components5.2. Finished Products5.3. Packaging/Labeling companies enter Printed Electronics5.4. Creative design is badly needed6. ROUTES TO ENDURING PROFIT AND GROWTH6.1. The breakeven curve6.2. Type of business6.3. Methodology of the Strategic Planning Institute6.3.1. Product positioning is more important than anything6.3.2. Detailed SRI findings6.4. Redefining the battleground6.5. V curve of sustainable profitability with size6.5.1. Minimum size for enduring profitability6.6. Setting up a service business is easier6.6.1. Riding the V6.7. Experience curves6.7.1. Care needed6.7.2. Racing down the experience curve6.7.3. No guarantees6.8. Disruptive products?6.8.1. Case study: A rigid OLED display is not disruptive, flexible OLEDs are6.9. Effect of competition and market growth rate
  4. 4. 6.10. Methodology of Boston Consulting Group6.11. Optimum position in the value chain6.12. Lessons of failure6.13. Lessons of success7. ANALYSIS OF FUND RAISING AND GOVERNMENT INVESTMENTS IN PRINTED ELECTRONICS7.1. Private fund raising7.2. Government investmentsGet related reports on Semiconductors and Electronics @, Dallas North - Dominion Plaza,17304, Preston Road,Suite 800, Dallas 75252.+ 1 888 391 5441sales@reportsandreports.comConnect With Us: