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The report profiles Morrisons’ end-consumers and covers over 25 consumer groups of both Main and Occasional users (determined by the share of their goods coming from this retailer).

The report profiles Morrisons’ end-consumers and covers over 25 consumer groups of both Main and Occasional users (determined by the share of their goods coming from this retailer).

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Morrisons uk: consumer profile Document Transcript

  • 1. Morrisons UK: Consumer ProfileMorrisons UK: Consumer Profile is the result of Canadean’s extensive online consumersurvey Morrisons in the UK, presenting uniquely detailed data on Morrisons’ end-consumers.It provides retailer profiles for both Main and Occasional consumers (determined by theshare of their goods coming from this retailer) covering over 25 individual consumer groups,and retailer share at product category level.The report provides valuable, hard to obtain, consumer-survey based, data on Morrisons inthe UK, showing who its end-customers are and how well the retailer is performing overall(as measured by category share). By focusing on end-consumers and not in-store shoppers,the report provides a different perspective compared to other types of data, helping retailersto identify which consumer groups they want to compete for in the future.Key Features and BenefitsThe report profiles Morrisons’ end-consumers and covers over 25 consumer groups of bothMain and Occasional users (determined by the share of their goods coming from thisretailer).Market shares by category show how Morrisons is performing in product categories acrossthe Consumer Packaged Goods industry.Buy your copy of this report @ http://www.reportsnreports.com/reports/161998-morrisons-uk-consumer-profile.htmlMajor points covered in Table of Contents of this report include:1 Introduction1.1 What is this Report About?1.2 Scope1.3 Methodology1.3.1 Introduction1.3.2 Large scale, international, program of online consumer surveys1.3.3 Nationally Representative results (age, gender)1.3.4 Parents answered on their childrens behalf1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories1.3.6 Integrated with industry calling and secondary research1.4 Definitions1.4.1 Consumer Trends and Reasons for Retailer Choice1.4.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinkscoverage)1.4.3 End Consumers
  • 2. 1.4.4 Volume Units and Aggregations1.4.5 Population Profiles (for interpretation of tables and charts)2 Retailer Loyalty Profiles2.1 Consumer Group Loyalty - Main and Occasional Users2.1.1 By Age2.1.2 By Gender2.1.3 By Urban and Rural Dwellers2.1.4 By Education Level2.1.5 By Wealth Group2.1.6 By Busy Lives2.2 Customer Profile: Main Users compared to the Overall Population2.2.1 By Age2.2.2 By Gender2.2.3 By Urban and Rural Dwellers2.2.4 By Education Level2.2.5 By Wealth Group2.2.6 By Busy Lives2.3 Customer Profile: Occasional Users compared to the Overall Population2.3.1 By Age2.3.2 By Gender2.3.3 By Urban and Rural Dwellers2.3.4 By Education Level2.3.5 By Wealth Group2.3.6 By Busy Lives3 CPG Volume Share3.1 Market Share by Volume - Overall3.1.1 Alcoholic Drinks - Off-trade Drinks only3.1.2 Food3.2 Market Share by Volume3.2.1 Alcoholic Drinks - Off-trade Drinks only3.2.2 Beverages - Off-trade Drinks only3.2.3 Food3.2.4 Health & Beauty4 AppendixList of TablesList of FiguresBrowse report related to Retail @ http://www.reportsnreports.com/market-research/retail/
  • 3. Report Details:Published: May 2012No. of Pages: 60Price: Single User License – US$1950 Corporate User License – US$5850Contact:Priyank TiwariTX, Dallas North - Dominion Plaza,17304, Preston Road,Suite 800, Dallas 75252.Tel: +1-888-391-5441sales@reportsandreports.comConnect With Us: