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    Health and Wellness in South Korea Health and Wellness in South Korea Document Transcript

    • Health and Wellness in South KoreaPublished: November 2011Price: $ 1900This Euromonitor market report provides market trend and market growth analysis of theHealth and Wellness industry in South Korea. With this market report, you’ll be able toexplore in detail the changing shape and potential of the industry. You will now be able toplan and build strategy on real industry data and projections.The Health and Wellness Market in South Korea market research report includes:• Analysis of key supply-side and demand trends• Detailed segmentation of international and local products• Historic volumes and values, company and brand market shares• Five year forecasts of market trends and market growth• Robust and transparent market research methodology, conducted in-countryOur market research reports answer questions such as:• What is the market size of Health and Wellness in South Korea?• What are the major brands in South Korea?• Were the sales of health and wellness affected by the global recession?• What functional ingredients in food and drinks are in fashion in South Korea?• Is the organic movement still growing?• Are weight management food and drinks driven by product reformulation?Why buy this report?• Gain competitive intelligence about market leaders• Track key industry trends, opportunities and threats• Inform your marketing, brand, strategy and market development, sales and supplyfunctionsThis industry report originates from Passport, our Health and Wellness market researchdatabase.• Each report is delivered with the following components:• Report: PDF and Word• Market statistics: Excel workbook• Sample AnalysisEXECUTIVE SUMMARY
    • Growing health and wellness market in 2010In 2010, the health and wellness market in South Korea continued to see growth, largelydue to the ongoing wellbeing trend and more diversified product portfolios. A “smartconsumption” trend was also discernible in 2010, with people increasingly making purchasesbased on “value” or “quality” and not “volume”, meaning that consumers were willing to buytypical health and wellness products such as organic, naturally healthy or functional goodsmore often regardless of the higher prices. Moreover, the economic recovery that startedfrom the end of 2009 is seeing people pay more to have health and wellness food andbeverages more often. Manufacturers have reacted well to what customers want to have.Various brands saw the introduction of no-additive products (eg in dairy) or biscuits that aremade from locally-grown products with minimal or no artificial additives. This trend is in linewith an increasing preference for naturally healthy or organic products.Specialised retailers strong in naturally healthy and organic productsAs an extension of the wellbeing trend there is increasing interest in naturally healthy ororganic foods in South Korea. As a result, specialised organic or naturally healthy productretailers are becoming more common in neighbourhoods. Outlets are usually locatedstrategically in residential areas, so accessibility is much better than with hypermarkets ordepartment stores, which have played major roles in distribution historically. In addition,people tend to look for an “ethical company” that shows a commitment to its socialresponsibilities with regard to the environment and communities when it comes to buyingsuch products. Unlike hypermarkets or department stores, specialised retailers are able tomaintain moderate prices through their differentiated distribution networks and their directcontact with local farmers or communities. Therefore the less marked fluctuations in pricingin such outlets compared to hypermarkets, for example, also appeals to customers.Increasing number of private label productsPrivate label products from various distribution channels were an interesting development in2010. As most of the distribution channels – from department stores to convenience stores– have been developing their own private label brands, more customers could enjoyincreased choice options at relatively low prices. Their strategies in terms of private labelproducts are not to copy national brands’ products, but rather to develop an “only” productthat it is only possible to be purchased at a certain outlet. However, there has been criticismof unfair contracts with OEM producers or deception in terms of raw ingredients or contentvolume, so private label has faced some concerns among consumers in terms of reliability.To cope with the criticism of private label products, government organisations such as KoreaFood and Drug Administration and distributors are working on quality enhancementsthrough legislation and self-screening systems.
    • Mergers and acquisitions or strategic alliances for diversificationCompanies have been looking to use mergers and acquisitions or strategic alliances tobroaden business areas and look for new sales drivers to combat saturation, along withsaving time and costs. LG Household & Health Care acquired Hankook F&B and HaitaiBeverage in 2010 to supplement its distribution networks and product line-ups. LotteSamkang’s merger with Pasteur Milk enabled it to relaunch in dairy products, ensure stableraw ingredient supply for its main product, ice cream, and to use Pasteur Milk to supplyprivate label dairy products to all distribution networks in the Lotte Group. For Maeil DairyIndustry Co Ltd strategic alliances with other major players became a solution to thesaturated demand in dairy products. Various strategic alliances with key players are expectto be more common as a collective solution for raising sales shares in diverse market areas.Blueprint for the health and wellness market in the futureThe health and wellness is expected to show positive growth over the forecast period. Notonly the competition in diverse product areas, but also the competition between nationalbrands and private label is expected to be fierce. Customers will be able to choose from awide range of goods, with more detailed customer segmentation expected to play a positiverole in market growth.Table of ContentsHealth and Wellness in South Korea - Industry OverviewEXECUTIVE SUMMARYGrowing health and wellness market in 2010Specialised retailers strong in naturally healthy and organic productsIncreasing number of private label productsMergers and acquisitions or strategic alliances for diversificationBlueprint for the health and wellness market in the futureKEY TRENDS AND DEVELOPMENTSTransition period in instant coffee in South KoreaEmerging new ingredients in health and wellnessThe increasing demand for private labelIncreasing mergers and acquisitions or alliances for market growthNaturally healthy or organic products as the main driving forceMARKET DATATable 1 Sales of Health and Wellness by Type: Value 2005-2010Table 2 Sales of Health and Wellness by Type: % Value Growth 2005-2010Table 3 Sales of Health and Wellness by Category: Value 2005-2010Table 4 Sales of Health and Wellness by Category: % Value Growth 2005-2010Table 5 Health and Wellness GBO Company Shares 2006-2010
    • Table 6 Health and Wellness NBO Company Shares 2006-2010Table 7 Health and Wellness Brand Shares 2007-2010Table 8 Forecast Sales of Health and Wellness by Type: Value 2010-2015Table 9 Forecast Sales of Health and Wellness by Type: % Value Growth 2010-2015Table 10 Forecast Sales of Health and Wellness by Category: Value 2010-2015Table 11 Forecast Sales of Health and Wellness by Category: % Value Growth 2010-2015APPENDIXNational LegislationSOURCESSummary 1 Research SourcesHealth and Wellness in South Korea - Company ProfilesChorokmaeul in Health and Wellness (South Korea)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRIVATE LABELSummary 4 Chorokmaeul: Private Label PortfolioCOMPETITIVE POSITIONINGMaeil Dairy Industry Co Ltd in Health and Wellness (South Korea)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDCOMPETITIVE POSITIONINGSummary 7 Maeil Dairy Industry Co Ltd: Competitive Position 2010Pulmuone Co Ltd in Health and Wellness (South Korea)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDCOMPETITIVE POSITIONINGSummary 10 Pulmuone Co Ltd: Competitive Position 2010Better For You Beverages in South Korea - Category AnalysisHEADLINESTRENDSIn 2010, better for you beverages was faced with limitations in terms of sugaralternatives, for example aspartame for carbonated beverages or erythritol for instantcoffee. The limitations were in terms of taste difference and health aspects. To begin with
    • any artificial sweeteners do not have the same taste as sugar that consumers havealready become used to over a long period of time. From industry interviews, massiveadvertising in various media channels was helpful in raising sales, especially in 2009,although this showed a downward sales trend because consumers started to notice thedifferent taste. Moreover, the artificial sweeteners’ claimed side-effects were reported inthe media, saying that they can possibly cause kidney disorders or obesity problems.While aspartame and erythritol are permissible ingredients allowed by South Korea Foodand Drug Administration, there is still controversy about using such artificial ingredients.COMPETITIVE LANDSCAPEThanks to its strength in instant coffee, Dongsuh Foods accounted for 39% of sales ofbetter for you beverages in 2010. The number two player, Coca-Cola Korea Co, held a28% share. The latter was helped in recent times by Coca-Cola Zero’s successfulmarketing: TV commercials starring 2PM (famous Korean boy band) and Amuro Namie(famous Japanese star in Asia as a whole); and TV programme sponsorship (Mnet’sSuperstar K season 2, Korean idol competition programme).PROSPECTSValue growth of better for you beverages is expected to be lower in the forecast perioddue to customers’ changing perception of the products. Even though producers haveadvertised its unchanged taste and that it contains half the calories or even zero calories,customers have noticed taste differences compared to what they had previously enjoyed.Instant coffee and cola carbonates are both unique products that are heavily influenced intheir purchasing patterns by taste and scent.CATEGORY DATATable 12 Sales of BFY Beverages by Category: Value 2005-2010Table 13 Sales of BFY Beverages by Category: % Value Growth 2005-2010Table 14 BFY Beverages Company Shares 2006-2010Table 15 BFY Beverages Brand Shares 2007-2010Table 16 Forecast Sales of BFY Beverages by Category: Value 2010-2015Table 17 Forecast Sales of BFY Beverages by Category: % Value Growth 2010-2015Better For You Packaged Food in South Korea - Category AnalysisHEADLINESTRENDSBetter for you dairy products is the leading force behind overall growth in better for youpackaged food. This is because of well-timed new product launches and rising consumerawareness of low-calorie and low-fat products in all age groups.COMPETITIVE LANDSCAPE
    • Binggrae is the leader in reduced-fat dairy products with brands like Yoplait and productssuch as banana-flavoured milk light. Unique selling points for both include sustainednumber one awareness, with each launched in 1974 for banana-flavoured milk and 1983for Yoplait. Moreover, Binggrae’s Yoplait brand has been cooperating with the “pink ribbon”campaign for breast disease protection and remedies for women since 2008, therebyraising brand awareness through corporate social responsibility. Yoghurt’s targetcustomers are women, so its activities can directly affect purchasing trends for theirchildren too.PROSPECTSReduced-sugar chocolate confectionery is expected to see negative growth in the forecastperiod due to chocolate confectionery’s limitations in terms of lowering calories. If aconsumer is on a diet, the first step is often to avoid chocolate confectionery products.CATEGORY DATATable 18 Sales of BFY Packaged Food by Category: Value 2005-2010Table 19 Sales of BFY Packaged Food by Category: % Value Growth 2005-2010Table 20 BFY Packaged Food Company Shares 2006-2010Table 21 BFY Packaged Food Brand Shares 2007-2010Table 22 Forecast Sales of BFY Packaged Food by Category: Value 2010-2015Table 23 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2010-2015Food Intolerance in South Korea - Category AnalysisHEADLINESTRENDSFood intolerance products showed positive sales growth in both value and volume termsduring 2010 because of increasing demand for lactose-free food products. Food intoleranceproducts in South Korea are divided into two categories – lactose-free food and otherspecial milk formula, both of which recorded positive growth in 2010. They account forrespective shares of 22% and 78% in food intolerance.COMPETITIVE LANDSCAPEIn lactose-free dairy products, Seoul Dairy Cooperative maintained its leading positionagain in 2010 with a share of 43%. It even improved its position due to its increasedbrand campaign to emphasise “product quality and trust” among customers. Maeil DairyIndustry was second in 2010 with a 38% share. It improved its position even more thanSeoul Dairy thanks to its overall brand credibility rising due to diverse wellbeing dairyproduct launches and its massive advertisement.PROSPECTS
    • In the near future, more food intolerance products are expected to be launched such aslactose-free yoghurt or cheese that are not common in the market. In diabetic food nuts orfood products containing soy are likely to be introduced in various types like bakeryproducts, milk, and yoghurt. This will not only be for preventing diabetes, but theseproducts can also be positioned as better for you products in the marketplace.CATEGORY DATATable 24 Sales of Food Intolerance by Category: Value 2005-2010Table 25 Sales of Food Intolerance by Category: % Value Growth 2005-2010Table 26 Lactose-free Dairy Products by Type: % Value Breakdown 2006-2010Table 27 Food Intolerance Company Shares 2006-2010Table 28 Food Intolerance Brand Shares 2007-2010Table 29 Forecast Sales of Food Intolerance by Category: Value 2010-2015Table 30 Forecast Sales of Food Intolerance by Category: % Value Growth 2010-2015Fortified/Functional Beverages in South Korea - Category AnalysisHEADLINESTRENDSOverall fortified/functional beverages in 2010 were driven by the growth in FFfruit/vegetable juice. Major producers Haitai Beverage and Lotte Chilsung launched Energyand Hot6ix. Woongjin Food also launched a fruit and vegetable mix as a fortified/functionaljuice under the name Jayeoneun Vital Plus that contains polyphenol and L-carnitine.COMPETITIVE LANDSCAPELotte Chilsung Beverage’s Hot6ix was a sensational new fortified/functional beverage in2010. As a fortified/functional energy drink, its launch period was close to the 2010 SouthAfrica World Cup that saw many in the younger generation take part in celebratory eventsall over the country. Major offline promotion spots were the Hongdae club area – a famousuniversity area filled with clubs – university festivals with the Hot6ix decorated advertisingbus, soccer stadiums etc. In line with the offline activities, online events were also seensuch as match tickets and air travel to South Africa, the Hot6ix trial group, free gifticon(online gift coupons) etc in order to target consumers. Within three month of its launch itssales had reached Won4 billion, which was regarded as a successful launch.PROSPECTSFortified/functional beverages in South Korea is expected to stagnate in constant valueterms in the forecast period. Fortified/functional fruit/vegetable juice will show positivegrowth, however, as a result of rising consumer health and wellness awareness. Amongthe strongest growth areas will be FF 100% juice and FF nectars (25-99% juice) as they
    • are expected to meet customers’ requirements on quality raw ingredients. FF juice drinks(up to 24% juice) will also record a 2% CAGR as a good alternative to cheap carbonatedsoft drinks.CATEGORY DATATable 31 Sales of Fortified/Functional Beverages by Category: Value 2005-2010Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2005-2010Table 33 Other Fortified/Functional Hot Drinks by Type: % Value Breakdown 2005-2010Table 34 Key Functional Ingredients in Fortified/Functional Bottled Water: % Breakdown2006-2010Table 35 Key Functional Ingredients in Fortified/Functional 100% Juice: % Breakdown2006-2010Table 36 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice):% Breakdown 2006-2010Table 37 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): %Breakdown 2006-2010Table 38 Fortified/Functional Beverages Company Shares 2006-2010Table 39 Fortified/Functional Beverages Brand Shares 2007-2010Table 40 Forecast Sales of Fortified/Functional Beverages by Category: Value 2010-2015Table 41 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth2010-2015Fortified/Functional Packaged Food in South Korea - Category AnalysisHEADLINESTRENDSThe fortified/functional packaged food trend in 2010 continued to be the big influences ofbaby food and dairy products. This was with fortified/functional baby food, milk andspoonable yoghurt accounting for two thirds of overall sales and all recording rising growthrates. The unique trend in 2010 could be summarised as the strength of baby-relatedpackaged foods – the main trend of overall new products. Most of them contain organic ornaturally healthy ingredients as well as fortified/functional ingredients at the same time. Inother words, the line between organic/naturally healthy and fortified/functional foods wasbecoming more blurred.COMPETITIVE LANDSCAPEYakult Korea Co Ltd holds the number one position in FF packaged food due to its strengthin pro/pre biotic drinking yoghurt. However, its share declined as fortified/functional
    • drinking yoghurt has been on a downward trend since 2008. Maeil Dairy Industry Co Ltdwas in second place and Namyang Dairy Products Co Ltd in third. All three leading playersare dairy producers.PROSPECTSFortified/functional food in South Korea will be affected by the rise of organic and naturallyhealthy products, which have rapidly gained popularity in recent times. More people aretending to find out about and be concerned with food safety from pure nature.CATEGORY DATATable 42 Sales of Fortified/Functional Packaged Food by Category: Value 2005-2010Table 43 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2005-2010Table 44 Sugarised Vs Sugar-free Fortified/Functional Gum: % Breakdown 2009Table 45 Sugarised Vs Sugar-free Fortified/Functional Sugar Confectionery: % Breakdown2009Table 46 Standard Fat Vs Reduced Fat Fortified/Functional Yoghurt: % Breakdown 2009Table 47 Other Fortified/Functional Food by Type: % Value Breakdown 2005-2010Table 48 Key Functional Ingredients in Fortified/Functional Biscuits: % Breakdown 2006-2010Table 49 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: %Breakdown 2006-2010Table 50 Key Functional Ingredients in Fortified/Functional Bread: % Breakdown 2006-2010Table 51 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: %Breakdown 2006-2010Table 52 Key Functional Ingredients in Fortified/Functional Gum: % Breakdown 2006-2010Table 53 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: %Breakdown 2006-2010Table 54 Key Functional Ingredients in Fortified/Functional Milk: % Breakdown 2006-2010Table 55 Key Functional Ingredients in Fortified/Functional Yoghurt: % Breakdown 2006-2010Table 56 Fortified/Functional Packaged Food Company Shares 2006-2010
    • Table 57 Fortified/Functional Packaged Food Brand Shares 2007-2010Table 58 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2010-2015Table 59 Forecast Sales of Fortified/Functional Packaged Food by Category: % ValueGrowth 2010-2015Naturally Healthy Beverages in South Korea - Category AnalysisHEADLINESTRENDSThe key 2010 trend in naturally healthy beverages was to emphasise differentiated rawingredients with functional aspects. Haitai Beverage, now owned by LG Household &Health Care, launched Pure White Tea (soon-baek cha) in October 2009, and stillbroadcasts its brand advertisements in the media. This product focused on consumers intheir 20s who are concerned about their skin beauty and whiteness but also want toconsume zero calories. In terms of raw ingredients, Hovenia dulcis, or Japanese raisintree, gained popularity among consumer. In December 2008 Korea Food and DrugAdministration approved extracts of the Hovenia dulcis fruit to protect and help the liverrecover from substances such as alcohol. Therefore such products have especially gainedawareness among male consumers. Mate, a newly introduced raw ingredient, was anotherexample of product differentiation. Lotte Chilsung launched Tea Tree Mate in August,emphasising mate’s unique xanthines and their properties for breaking down fat andimproving concentration.COMPETITIVE LANDSCAPELotte Chilsung Beverage held the first position in value terms with a 16% share in NHbeverages. However, Nong Shim Co Ltd showed the highest growth rate (16%) among theleading players, with its share rising to 10%. Haitai Beverage Co Ltd accounted for a 7%share and Dongwon F&B Co Ltd for a 6% share.PROSPECTSIn terms of naturally healthy beverages, naturally healthy hot drinks will decline over theforecast period, while naturally healthy soft drinks will record positive growth. The biggestdecrease in naturally healthy hot drinks will be in tea products. Since 2004, when thewellbeing trend started to gain ground in South Korea, manufacturers rushed to introduceRTD green tea, corn silk tea and other tea products. However, with the economicdownturn from 2008 to mid-2009, the relatively higher prices of products like tea sawthem start to lose sales. In 2010, tea was still in a depressed sales situation. However,thanks to the ongoing sales increases of bottled water, naturally healthy soft drinks havecontinued to post positive growth.CATEGORY DATATable 60 Sales of NH Beverages by Category: Value 2005-2010Table 61 Sales of NH Beverages by Category: % Value Growth 2005-2010
    • Table 62 NH Beverages Company Shares 2006-2010Table 63 NH Beverages Brand Shares 2007-2010Table 64 NH Green RTD Tea Brand Shares 2007-2010Table 65 Forecast Sales of NH Beverages by Category: Value 2010-2015Table 66 Forecast Sales of NH Beverages by Category: % Value Growth 2010-2015Naturally Healthy Packaged Food in South Korea - Category AnalysisHEADLINESTRENDSBakery products such as biscuits, breakfast cereals and bread have focused on high fibrecontent with oats and nuts. Lotte Confectionery Co’s newly introduced product, B:meal,has four different types, and each of them contains chicory and oats fibre as well ascranberries, one of the superfoods added to also help it taste better.COMPETITIVE LANDSCAPEIn 2010, Orion Confectionery’s Dr You brand continued to gain popularity amongcustomers with its various product line-ups, from snack bars to biscuits or pies.PROSPECTSNaturally healthy packaged food will be growing during the forecast period, largely due tothe still-influential wellbeing trend in South Korea. However, as more nutritional aspectsappeal to the market, price increases will limit the sales growth. So customers can easilybe divided into two groups – one that purchases the products of major brands and theother that buys private label brands. For example, Bokwang family mart (conveniencestore) introduced the private label bread “Body smile projects” containing fibre and withfewer calories than normal bread (60g), while the E-Mart hypermarkets have the “Smart-eating” private label series, the Home Plus hypermarkets have the “Tesco” cereal seriesetc.CATEGORY DATATable 67 Sales of NH Packaged Food by Category: Value 2005-2010Table 68 Sales of NH Packaged Food by Category: % Value Growth 2005-2010Table 69 NH Packaged Food Company Shares 2006-2010Table 70 NH Packaged Food Brand Shares 2007-2010Table 71 Forecast Sales of NH Packaged Food by Category: Value 2010-2015Table 72 Forecast Sales of NH Packaged Food by Category: % Value Growth 2010-2015
    • Organic Beverages in South Korea - Category AnalysisHEADLINESTRENDSIn 2010, organic beverages in South Korea was growing due to an increased productportfolio, continuous concerns about health and wellbeing, and economic recovery in SouthKorea. From dairy products to tea or juice products, many brands have introduced neworganic products to meet customers’ needs.COMPETITIVE LANDSCAPESeoul Dairy Cooperative was the leading company in organic fruit/vegetable juice in 2010.However, the share of “others” has been steadily rising. In July Yakult Korea introducednew organic juice line-ups to the public. The product naming for these items was unique.Number 350 means a recommended daily dose of vegetable, and each product isspecialised under nutritional aspects – A350 (Alive) beta-carotene, B350 (Balance)lycopene, and C350 (Care) anthocyanin. Pulmuone with its home delivery juice brand“Pulmuone green vegetable juice” is another leading player listed under “others” and itsproducts like “Sinseon cho organic green juice” (Angelica utilis Makino) and “kale organicgreen juice”, introduced in 2005, have seen rising demand in the marketplace.PROSPECTSIn South Korea, organic products will continue growing in the forecast period. Thewellbeing trend, starting in 2007, was focused on “green” products, but now the trend hasbeen moving its focus to “organic”. The wellbeing concept has become wider as time hasgone by. The competitive landscape is also optimistic. Various private label organicproducts, the main producers’ organic product diversification, specialised organic retailers’products and the economic recovery that has set in since last year are good signs fororganic beverages’ future growth.CATEGORY DATATable 73 Sales of Organic Beverages by Category: Value 2005-2010Table 74 Sales of Organic Beverages by Category: % Value Growth 2005-2010Table 75 Organic Beverages Company Shares 2006-2010Table 76 Organic Beverages Brand Shares 2007-2010Table 77 Forecast Sales of Organic Beverages by Category: Value 2010-2015Table 78 Forecast Sales of Organic Beverages by Category: % Value Growth 2010-2015Organic Packaged Food in South Korea - Category AnalysisHEADLINESTRENDS
    • Organic packaged food in 2010 showed an increasing trend, especially in organic babyfood and organic milk. With the change in meaning of “wellbeing” in South Korea from“green” to “organic”, organic packaged foods have gained popularity among consumers.COMPETITIVE LANDSCAPEThe key organic packaged food player in South Korea is Maeil Dairy Industry Co Ltd. Itowns the Sangha Farm brand in organic packaged food, with awareness of this brandamong customers much higher than other players’ products. This is because of its firstbrand campaign. Many customers think of the Sangha Farm brand as a newly emergingbrand since 2008 as Maeil Dairy Industry Co Ltd did not disclose that it was owned by it tobegin with. Its first commercial was acted out by real milk cow farmers to stress thereliable quality of the brand.PROSPECTSOrganic packaged food, especially organic baby food and organic milk are expected to bethe driving force of future growth. However, organic confectionery is expected to see itsinfluence wane during the forecast period. Many manufacturers are focusing more onbaby-related foods and beverages in order to get round the saturated market situation.For example, milk in South Korea is regarded as a typical saturated market, somanufacturers have diversified with low-fat, zero-fat and organic product line-ups toattract wellbeing-orientated consumers. Moreover, South Korean parents have a tendencyto ensure their children have the best nutrition or education, and in 3-person households,which are becoming the most common type, it means parents put the child first regardlessof higher prices.CATEGORY DATATable 79 Sales of Organic Packaged Food by Category: Value 2005-2010Table 80 Sales of Organic Packaged Food by Category: % Value Growth 2005-2010Table 81 Other Organic Food by Type: % Value Breakdown 2005-2010Table 82 Organic Packaged Food Company Shares 2006-2010Table 83 Organic Packaged Food Brand Shares 2007-2010Table 84 Organic Dried Baby Food Brand Shares 2007-2010Table 85 Forecast Sales of Organic Packaged Food by Category: Value 2010-2015Table 86 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2010-2015About Us:ReportsnReports is an online library of over 100,000+ market research reports and in-depthmarket research studies & analysis of over 5000 micro markets. We provide 24/7 online and
    • offline support to our customers. Get in touch with us for your needs of market researchreports.Follow us on Twitter: http://twitter.com/marketsreportsOur Facebook Page: http://www.facebook.com/pages/ReportsnReports/191441427571689Contact:Mr.Priyank7557 Rambler road,Suite727,Dallas,TX75231Tel: + 1 888 391 5441E-mail: sales@reportsandreports.comhttp://www.reportsnreports.comVisit our Market Research Blog