Consumer Foodservice in ItalyPublished: November 2011Price: $ 1900This Euromonitor market report provides market trend and...
Lack of consumer confidence is still damaging foodserviceThe Italian economy in 2010, although it saw a slight improvement...
Independent outlets far outnumber chainsLess time to eatCasual dining is expected to grow furtherUse of local products a k...
COMPETITIVE POSITIONINGSummary 3 Airest Srl: Competitive Position 2010Autogrill SpA in Consumer Foodservice (Italy)STRATEG...
Summary 17 Cremonini SpA: Competitive Position 2010Finifast Srl in Consumer Foodservice (Italy)STRATEGIC DIRECTIONKEY FACT...
themselves in Italy because in order to be successful they need to tailor their offer toItalian tastes and habits, and thi...
Table 27 Forecast Sales in 100% Home Delivery/Takeaway by Category: % FoodserviceValue Growth 2010-2015Cafés/Bars in Italy...
Table 35 Brand Shares of Chained Cafés/Bars 2007-2010Table 36 Forecast Sales in Cafés/Bars by Category: Units/Outlets 2010...
Table 45 Consumer Foodservice Sales by Location: % Units/Outlets Growth 2005-2010Table 46 Consumer Foodservice Sales by Lo...
Table 66 Consumer Foodservice Sales through Lodging: Units/Outlets 2005-2010Table 67 Consumer Foodservice Sales through Lo...
Table 86 Forecast Consumer Foodservice Sales through Standalone: Foodservice Value2010-2015Table 87 Forecast Consumer Food...
Table 103 Forecast Consumer Foodservice Sales through Lodging: Number of Transactions2010-2015Table 104 Forecast Consumer ...
benefited from the integration of the McCafé format into a growing number of outlets,which attracted new consumer groups. ...
HEADLINESTRENDSIn 2010, chained restaurants performed better than independent ones, as the former oneis still perceived as...
Table 137 Forecast Sales in Full-Service Restaurants by Category: Units/Outlets 2010-2015Table 138 Forecast Sales in Full-...
Table 143 Self-Service Cafeterias: Units/Outlets 2005-2010Table 144 Self-Service Cafeterias: Number of Transactions 2005-2...
Over the forecast period, constant value sales of street stalls/kiosks are expected to post aCAGR of just under 1%, to rea...
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Consumer foodservice in italy

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This Euromonitor market report provides market trend and market growth analysis of the Consumer Foodservice by Location industry in Italy. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry.

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  1. 1. Consumer Foodservice in ItalyPublished: November 2011Price: $ 1900This Euromonitor market report provides market trend and market growth analysis of theConsumer Foodservice by Location industry in Italy. With this market report, you’ll be ableto explore in detail the changing shape and potential of the industry. You will now be ableto plan and build strategy on real industry data and projections.The Consumer Foodservice by Location in Italy market research report includes: Analysis of key supply-side and demand trends Historic volumes and values, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent market research methodology, conducted in-countryOur market research reports answer questions such as: What is the market size of Consumer Foodservice by Location in Italy? What are the major brands in Italy? How are economic or demographic factors impacting the foodservice industry in Country ? How are multinational and local operators expanding in Country»? How have consumer lifestyle trends and eating habits influenced foodservice in Country ?Why buy this report? Gain competitive intelligence about market leaders Track key industry trends, opportunities and threats Inform your marketing, brand, strategy and market development, sales and supply functionsThis industry report originates from Passport, our Consumer Foodservice market researchdatabase. Each report is delivered with the following components: Report: PDF and Word Market statistics: Excel workbook Sample AnalysisEXECUTIVE SUMMARYConsumers reduced outlets visits but not their average expenditureThe most important trend in 2010 was the decrease in consumer outlet visits, whileaverage expenditure was in line with 2009. This trend has a lot to do with the Italianbackground and habits. Historically, Italians are not known to save money when it comesto leisure, but are prepared to reduce the frequency with which they spend. For thisreason, outlets did not invest much in promotions, as this would not be the right strategyto increase visits.
  2. 2. Lack of consumer confidence is still damaging foodserviceThe Italian economy in 2010, although it saw a slight improvement compared with 2009,was still characterised by generally negative sentiment, which created an unfavourableclimate for most foodservice operators. Independent consumer foodservice suffered themost from the economic crisis, especially cafés and bars, which posted a decline in valuesales, and full-service restaurants, which struggled to maintain revenues. Some peoplewho used to eat at high-end restaurants started frequenting chain-type restaurants, whilesome of those frequenting chains traded down to fast food.Foodservice operators target a wider consumer base by enhancing their offerThe Italian consumer foodservice market has been negatively impacted by the economicslowdown in the last few years. The market as a whole is still characterised by significantinvestment aimed to target new types of customer. More foodservice operators haveshifted the focus of innovation from food to non-core services, including offering free Wi-Fiinternet connections in certain outlets. With free Wi-Fi access, allowing customers toaccess the internet from their own laptops, PDAs and phone devices, visitors willpotentially stay longer in the outlets. The increased complexity of service offerings andestablishments implies an increase in set-up costs for individual franchisees.Chains remain a minority but are better protected against the crisisItalians are attracted to high quality in terms of food, and tend to favour independentfoodservice outlets, which typically offer a wide range of local products. However, althoughchains are still underdeveloped in Italy, they were less affected by the financial crisis of2009, and posted a much better performance than independent outlets in 2010. Chainshave sufficient resources to withstand difficult trading conditions, and are typicallycharacterised by better organisation, more competent staff, superior hygiene standardsand frequent updates of their concepts, menus and design.Slight decline in constant value terms expected over the forecast periodThe continued good development of chained outlets over the forecast period will, to someextent, offset the ongoing decline in independent outlets, hence overall value sales ofconsumer foodservice in Italy are predicted to decline only slightly in constant valueterms. Italians like eating out, and it is one of the most popular ways to spend free time,so they will still allocate a good portion of their disposable incomes to this activity.Table of ContentsConsumer Foodservice in Italy - Industry OverviewEXECUTIVE SUMMARYConsumers reduced outlets visits but not their average expenditureLack of consumer confidence is still damaging foodserviceFoodservice operators target a wider consumer base by enhancing their offerChains remain a minority but are better protected against the crisisSlight decline in constant value terms expected over the forecast periodKEY TRENDS AND DEVELOPMENTSThe weak recovery has not boosted consumer confidence
  3. 3. Independent outlets far outnumber chainsLess time to eatCasual dining is expected to grow furtherUse of local products a key trend in consumer foodserviceMARKET DATATable 1 Units, Transactions and Value Sales in Consumer Foodservice: 2005-2010Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2005-2010Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2010Table 4 Consumer Foodservice by Eat in Vs Takeaway 2010Table 5 Consumer Foodservice by Food Vs Drinks Split 2010Table 6 Sales in Consumer Foodservice by Location 2005-2010Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2010Table 8 Chained Consumer Foodservice Company Shares 2006-2010Table 9 Chained Consumer Foodservice Brand Shares 2007-2010Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2010-2015Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: %Growth 2010-2015Table 12 Number of Foodservice Outlets 2006-2011OPERATING ENVIRONMENTTable 13 Turnover and Number of Franchising Operators 2008APPENDIXDEFINITIONSSummary 1 Research SourcesConsumer Foodservice in Italy - Company ProfilesAirest Srl in Consumer Foodservice (Italy)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDSUPPLIERS
  4. 4. COMPETITIVE POSITIONINGSummary 3 Airest Srl: Competitive Position 2010Autogrill SpA in Consumer Foodservice (Italy)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDSUPPLIERSCOMPETITIVE POSITIONINGSummary 6 Autogrill SpA: Competitive Position 2010Camst Srl in Consumer Foodservice (Italy)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDSUPPLIERSCOMPETITIVE POSITIONINGSummary 9 Camst Srl: Competitive Position 2010Cibis SpA in Consumer Foodservice (Italy)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDSUPPLIERSCOMPETITIVE POSITIONINGSummary 11 Cibis SpA: Competitive Position 2010Cir Food Scrl in Consumer Foodservice (Italy)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDSUPPLIERSCOMPETITIVE POSITIONINGSummary 14 Cir Food Scrl: Competitive Position 2010Cremonini SpA in Consumer Foodservice (Italy)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDSUPPLIERSCOMPETITIVE POSITIONING
  5. 5. Summary 17 Cremonini SpA: Competitive Position 2010Finifast Srl in Consumer Foodservice (Italy)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDSUPPLIERSCOMPETITIVE POSITIONINGSummary 19 Finifast Srl: Competitive Position 2010Gruppo Sebeto Srl in Consumer Foodservice (Italy)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDSUPPLIERSCOMPETITIVE POSITIONINGSummary 21 Gruppo Sebeto Srl: Competitive Position 2010Heineken Italia SpA in Consumer Foodservice (Italy)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDSUPPLIERSCOMPETITIVE POSITIONINGSegafredo Zanetti SpA in Consumer Foodservice (Italy)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDSUPPLIERSCOMPETITIVE POSITIONINGSummary 25 Segafredo Zanetti SpA: Competitive Position 2010100% Home Delivery/Takeaway in Italy - Category AnalysisHEADLINESTRENDSIn 2010, 100% home delivery/takeaway experienced growth in value terms of 2%, asconsumers found this option very suitable for their tight schedules. Pizza takeawaydominates, in line with Italian traditions and habits.COMPETITIVE LANDSCAPE100% HDTA remains dominated by independent operators, which accounted for 99% ofhome delivery/takeaway sales in 2010. Multinational chains do not find easy to establish
  6. 6. themselves in Italy because in order to be successful they need to tailor their offer toItalian tastes and habits, and this clearly goes against the standard format which is whathas made chains so successful in other markets. Autogrill SpA and Pizza New SpA lead thechained segment with value shares of 28% and 26%, respectively, in 2010. Spizzico,owned by Autogrill SpA, and Pizza New are the two leading brands.PROSPECTSThe category is expected to grow by a constant value CAGR of below 1% between 2010and 2015. While consumers are looking for convenience, which takeaway food certainlyoffers, growth will be hampered by consumers’ increasing preference for ready-to-cookfood which can be bought from retailers. This is the main factor which will restraincategory growth during the forecast period.CATEGORY DATATable 14 100% Home Delivery/Takeaway by Category: Units/Outlets 2005-2010Table 15 100% Home Delivery/Takeaway by Category: Number of Transactions 2005-2010Table 16 100% Home Delivery/Takeaway by Category: Foodservice Value 2005-2010Table 17 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth 2005-2010Table 18 100% Home Delivery/Takeaway by Category: % Transaction Growth 2005-2010Table 19 100% Home Delivery/Takeaway by Category: % Foodservice Value Growth 2005-2010Table 20 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2006-2010Table 21 Brand Shares of Chained 100% Home Delivery/Takeaway 2007-2010Table 22 Forecast Sales in 100% Home Delivery/Takeaway by Category: Units/Outlets2010-2015Table 23 Forecast Sales in 100% Home Delivery/Takeaway by Category: Number ofTransactions 2010-2015Table 24 Forecast Sales in 100% Home Delivery/Takeaway by Category: FoodserviceValue 2010-2015Table 25 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Units/OutletsGrowth 2010-2015Table 26 Forecast Sales in 100% Home Delivery/Takeaway by Category: % TransactionGrowth 2010-2015
  7. 7. Table 27 Forecast Sales in 100% Home Delivery/Takeaway by Category: % FoodserviceValue Growth 2010-2015Cafés/Bars in Italy - Category AnalysisHEADLINESTRENDSIn 2010, revenues of cafés/bars fell by 1%. This compares poorly with the review periodCAGR of 1%, and continued the negative trend that the category has been experiencingsince 2008. Competition from other consumer foodservice categories together withconsumers’ reluctance to spend on non-necessities have contributed to this negativetrend.COMPETITIVE LANDSCAPEIn Italy, fragmentation continues to define the cafés/bars category. Independentcafés/bars continued to dominate in 2010, with a value share of 90%. The two largestchains are Guinness Pub and Autogrill, both with value shares of 3% in chained cafés/barsin 2010. No companies experienced significant growth in value terms in that year.Economic uncertainties kept companies quite cautious, hence there were few new outletopenings and demand remained stagnant.PROSPECTSCafés/bars could eventually be hit by the growing success of vending machines and smallgrocery retailers that increasingly offer sandwiches or other snacks, especially duringlunch time. Vending machine are very convenient, while small grocery retailers areperceived to offer healthier food, as it is prepared fresh at the counter. A further threatcould be the negative effects derived from the crisis, especially in terms of unemploymentand cuts. In fact, if consumers will cut on their consumption, a fall in turnover willsignificantly affect especially independent outlets, considering that café’/bars are alwayslocated in city centre, which are very expensive in terms of rent.CATEGORY DATATable 28 Cafés/Bars by Category: Units/Outlets 2005-2010Table 29 Cafés/Bars by Category: Number of Transactions 2005-2010Table 30 Cafés/Bars by Category: Foodservice Value 2005-2010Table 31 Cafés/Bars by Category: % Units/Outlets Growth 2005-2010Table 32 Cafés/Bars by Category: % Transaction Growth 2005-2010Table 33 Cafés/Bars by Category: % Foodservice Value Growth 2005-2010Table 34 Global Brand Owner Shares of Chained Cafés/Bars 2006-2010
  8. 8. Table 35 Brand Shares of Chained Cafés/Bars 2007-2010Table 36 Forecast Sales in Cafés/Bars by Category: Units/Outlets 2010-2015Table 37 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2010-2015Table 38 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2010-2015Table 39 Forecast Sales in Cafés/Bars by Category: % Units/Outlets Growth 2010-2015Table 40 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2010-2015Table 41 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2010-2015Consumer Foodservice by Location in Italy - Category AnalysisHEADLINESTRENDSThe main trend in consumer foodservice by location in 2010 was continuing investment inoutlets in travel locations. These outlets are located in very convenient locations andappeal to consumers looking for a quick snack or meal on the go. Operators are investingsignificantly in advertising and promotions to attract customers, aiming to benefit from thehigh margins typically available in such locations.COMPETITIVE LANDSCAPENo significant changes where evident regarding the Italian competitive landscape in 2010.Fragmentation characterises the competitive environment in the leading three non-standalone locations – lodging, leisure and retail. Independent outlets are the mostcommon type of outlet within these locations. However, within leisure, travel and retaillocations, the trend is increasingly towards chained operators. Within travel, for example,Autogrill was by far the leading operator in 2010, operating at motorways, railways andairports. Other important operators within travel locations are Chef Express, MyChef,Festival, Moto and Ristop.PROSPECTSOver the forecast period, the trend away from standalone locations is expected tocontinue, although they are expected to continue to dominate in value terms. standalonelocations are expected to lose ground to retail, travel and leisure locations, in particular.CATEGORY DATATable 42 Consumer Foodservice Sales by Location: Units/Outlets 2005-2010Table 43 Consumer Foodservice Sales by Location: Number of Transactions 2005-2010Table 44 Consumer Foodservice Sales by Location: Foodservice Value 2005-2010
  9. 9. Table 45 Consumer Foodservice Sales by Location: % Units/Outlets Growth 2005-2010Table 46 Consumer Foodservice Sales by Location: % Transaction Growth 2005-2010Table 47 Consumer Foodservice Sales by Location: % Foodservice Value Growth 2005-2010Table 48 Consumer Foodservice Sales through Standalone: Units/Outlets 2005-2010Table 49 Consumer Foodservice Sales through Standalone: Number of Transactions 2005-2010Table 50 Consumer Foodservice Sales through Standalone: Foodservice Value 2005-2010Table 51 Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2005-2010Table 52 Consumer Foodservice Sales through Standalone: % Transaction Growth 2005-2010Table 53 Consumer Foodservice Sales through Standalone: % Foodservice Value Growth2005-2010Table 54 Consumer Foodservice Sales through Leisure: Units/Outlets 2005-2010Table 55 Consumer Foodservice Sales through Leisure: Number of Transactions 2005-2010Table 56 Consumer Foodservice Sales through Leisure: Foodservice Value 2005-2010Table 57 Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2005-2010Table 58 Consumer Foodservice Sales through Leisure: % Transaction Growth 2005-2010Table 59 Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2005-2010Table 60 Consumer Foodservice Sales through Retail: Units/Outlets 2005-2010Table 61 Consumer Foodservice Sales through Retail: Number of Transactions 2005-2010Table 62 Consumer Foodservice Sales through Retail: Foodservice Value 2005-2010Table 63 Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2005-2010Table 64 Consumer Foodservice Sales through Retail: % Transaction Growth 2005-2010Table 65 Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2005-2010
  10. 10. Table 66 Consumer Foodservice Sales through Lodging: Units/Outlets 2005-2010Table 67 Consumer Foodservice Sales through Lodging: Number of Transactions 2005-2010Table 68 Consumer Foodservice Sales through Lodging: Foodservice Value 2005-2010Table 69 Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2005-2010Table 70 Consumer Foodservice Sales through Lodging: % Transaction Growth 2005-2010Table 71 Consumer Foodservice Sales through Lodging: % Foodservice Value Growth2005-2010Table 72 Consumer Foodservice Sales through Travel: Units/Outlets 2005-2010Table 73 Consumer Foodservice Sales through Travel: Number of Transactions 2005-2010Table 74 Consumer Foodservice Sales through Travel: Foodservice Value 2005-2010Table 75 Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2005-2010Table 76 Consumer Foodservice Sales through Travel: % Transaction Growth 2005-2010Table 77 Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2005-2010Table 78 Forecast Consumer Foodservice Sales by Location: Units/Outlets 2010-2015Table 79 Forecast Consumer Foodservice Sales by Location: Number of Transactions 2010-2015Table 80 Forecast Consumer Foodservice Sales by Location: Foodservice Value 2010-2015Table 81 Forecast Consumer Foodservice Sales by Location: % Units/Outlets Growth 2010-2015Table 82 Forecast Consumer Foodservice Sales by Location: % Transaction Growth 2010-2015Table 83 Forecast Consumer Foodservice Sales by Location: % Foodservice Value Growth2010-2015Table 84 Forecast Consumer Foodservice Sales through Standalone: Units/Outlets 2010-2015Table 85 Forecast Consumer Foodservice Sales through Standalone: Number ofTransactions 2010-2015
  11. 11. Table 86 Forecast Consumer Foodservice Sales through Standalone: Foodservice Value2010-2015Table 87 Forecast Consumer Foodservice Sales through Standalone: % Units/OutletsGrowth 2010-2015Table 88 Forecast Consumer Foodservice Sales through Standalone: % Transaction Growth2010-2015Table 89 Forecast Consumer Foodservice Sales through Standalone: % Foodservice ValueGrowth 2010-2015Table 90 Forecast Consumer Foodservice Sales through Leisure: Units/Outlets 2010-2015Table 91 Forecast Consumer Foodservice Sales through Leisure: Number of Transactions2010-2015Table 92 Forecast Consumer Foodservice Sales through Leisure: Foodservice Value 2010-2015Table 93 Forecast Consumer Foodservice Sales through Leisure: % Units/Outlets Growth2010-2015Table 94 Forecast Consumer Foodservice Sales through Leisure: % Transaction Growth2010-2015Table 95 Forecast Consumer Foodservice Sales through Leisure: % Foodservice ValueGrowth 2010-2015Table 96 Forecast Consumer Foodservice Sales through Retail: Units/Outlets 2010-2015Table 97 Forecast Consumer Foodservice Sales through Retail: Number of Transactions2010-2015Table 98 Forecast Consumer Foodservice Sales through Retail: Foodservice Value 2010-2015Table 99 Forecast Consumer Foodservice Sales through Retail: % Units/Outlets Growth2010-2015Table 100 Forecast Consumer Foodservice Sales through Retail: % Transaction Growth2010-2015Table 101 Forecast Consumer Foodservice Sales through Retail: % Foodservice ValueGrowth 2010-2015Table 102 Forecast Consumer Foodservice Sales through Lodging: Units/Outlets 2010-2015
  12. 12. Table 103 Forecast Consumer Foodservice Sales through Lodging: Number of Transactions2010-2015Table 104 Forecast Consumer Foodservice Sales through Lodging: Foodservice Value2010-2015Table 105 Forecast Consumer Foodservice Sales through Lodging: % Units/Outlets Growth2010-2015Table 106 Forecast Consumer Foodservice Sales through Lodging: % Transaction Growth2010-2015Table 107 Forecast Consumer Foodservice Sales through Lodging: % Foodservice ValueGrowth 2010-2015Table 108 Forecast Consumer Foodservice Sales through Travel: Units/Outlets 2010-2015Table 109 Forecast Consumer Foodservice Sales through Travel: Number of Transactions2010-2015Table 110 Forecast Consumer Foodservice Sales through Travel: Foodservice Value 2010-2015Table 111 Forecast Consumer Foodservice Sales through Travel: % Units/Outlets Growth2010-2015Table 112 Forecast Consumer Foodservice Sales through Travel: % Transaction Growth2010-2015Table 113 Forecast Consumer Foodservice Sales through Travel: % Foodservice ValueGrowth 2010-2015Fast Food in Italy - Category AnalysisHEADLINESTRENDSItalian consumers look for traditional tastes in fast food as much as in other moretraditional formats, like restaurants. Consequently, some fast food operators, such asMcDonald’s, have introduced Italian products in their menus, with the aim of increasingtheir customer base. Fast food operators have thus not just exploited the opportunitiesgiven by the economic crisis, which forced consumers to trade down, but are also makingan effort to increase customer satisfaction by enhancing the quality of their menus, aimingto make new customers loyal in the long term.COMPETITIVE LANDSCAPEWithin chained fast food, by far the largest brand continues to be McDonald’s, which held a62% share in value terms in 2010. McDonald’s leading position was consolidated by itsadding local products to its menu, along with enhanced interior design. The chain also
  13. 13. benefited from the integration of the McCafé format into a growing number of outlets,which attracted new consumer groups. The second largest player in chained fast food isAutogrill, with its Spizzico brand, which held a value share of 10%, followed by BurgerKing, with 6%.PROSPECTSSuccessful fast food companies will have to walk a fine line between offering consumers apremium experience – more so than they would expect from a typical fast food restaurant– while simultaneously remaining a source of value-priced nutrition and indulgence for theItalian population. The premium experience will evolve beyond offering premiumingredients and products on restaurant menus to include a more welcoming restaurantdesign, more choice and added convenience. In this respect, it is notable that free Wi-Fi isincreasingly being offered inside outlets, while McDonald’s is introducing play areas in mayof its outlets.CATEGORY DATATable 114 Fast Food by Category: Units/Outlets 2005-2010Table 115 Fast Food by Category: Number of Transactions 2005-2010Table 116 Fast Food by Category: Foodservice Value 2005-2010Table 117 Fast Food by Category: % Units/Outlets Growth 2005-2010Table 118 Fast Food by Category: % Transaction Growth 2005-2010Table 119 Fast Food by Category: % Foodservice Value Growth 2005-2010Table 120 Sales of Bakery Products Fast Food by Type 2007-2010Table 121 Global Brand Owner Shares of Chained Fast Food 2006-2010Table 122 Brand Shares of Chained Fast Food 2007-2010Table 123 Forecast Sales in Fast Food by Category: Units/Outlets 2010-2015Table 124 Forecast Sales in Fast Food by Category: Number of Transactions 2010-2015Table 125 Forecast Sales in Fast Food by Category: Foodservice Value 2010-2015Table 126 Forecast Sales in Fast Food by Category: % Units/Outlets Growth 2010-2015Table 127 Forecast Sales in Fast Food by Category: % Transaction Growth 2010-2015Table 128 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2010-2015Full-Service Restaurants in Italy - Category Analysis
  14. 14. HEADLINESTRENDSIn 2010, chained restaurants performed better than independent ones, as the former oneis still perceived as a new concept in Italy. Casual restaurants fared rather better than thecategory overall, with a growth rate of 9%, with the key to their success being price. Theybenefit from the fact that consumers perceive them as offering good value for money. In2010, full-service restaurants experienced a growth rate of 1%, which was in line with thereview period CAGR. The category is quite mature, and economic uncertainty and anageing population have also restrained its growth.COMPETITIVE LANDSCAPEIn 2010, Rossopomodoro (Gruppo Sebeto Srl), Fratelli la Bufala (Gruppo M6) and OldWilde West (Compagnia Generale della Ristorazione Srl) were the leading chained full-service restaurants. Their success is due to the fact that they are focused on pizza andmeat, the two most appreciated dishes by Italians. The category has been quite static,with companies not undertaking significant investment given the uncertain economicconditions. Moreover, chained operators have to go through many bureaucratic stepsbefore obtaining the authorisation needed to open new outlets, which makes expansionmore difficult.PROSPECTSSales of full-service restaurants are expected to decline over the forecast period by anannual average of 1% in constant value terms. One of the main factors contributing to thisnegative scenario is the ageing of the population, which is leading to a decrease inhousehold spending capacity. Moreover, full-service restaurants will suffer from thegrowing importance of casual fast food and pizzerias, which are growing due to theiroffering good value for money. Although the full-service restaurants category is expectedto experience a decline in terms of revenues, the number of outlets is predicted to rise, asan effect of city expansions.CATEGORY DATATable 129 Full-Service Restaurants by Category: Units/Outlets 2005-2010Table 130 Full-Service Restaurants by Category: Number of Transactions 2005-2010Table 131 Full-Service Restaurants by Category: Foodservice Value 2005-2010Table 132 Full-Service Restaurants by Category: % Units/Outlets Growth 2005-2010Table 133 Full-Service Restaurants by Category: % Transaction Growth 2005-2010Table 134 Full-Service Restaurants by Category: % Foodservice Value Growth 2005-2010Table 135 Global Brand Owner Shares of Chained Full-Service Restaurants 2006-2010Table 136 Brand Shares of Chained Full-Service Restaurants 2007-2010
  15. 15. Table 137 Forecast Sales in Full-Service Restaurants by Category: Units/Outlets 2010-2015Table 138 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions2010-2015Table 139 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value2010-2015Table 140 Forecast Sales in Full-Service Restaurants by Category: % Units/Outlets Growth2010-2015Table 141 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth2010-2015Table 142 Forecast Sales in Full-Service Restaurants by Category: % Foodservice ValueGrowth 2010-2015Self-Service Cafeterias in Italy - Category AnalysisHEADLINESTRENDSIn 2010, locations determined the success of self-service cafeterias. Busy locations such asmotorways, railway stations and shopping malls represent a mine of potential customerslooking for a cheap and quick lunch. In 2010, self-service cafeterias grew by 2% in valueterms, which was a positive performance considering the economic scenario, althoughgrowth was lower than the review period CAGR of 3%. The slowdown was due in part tocompanies applying fierce price competitive strategies in order to increase the scale oftheir businesses.COMPETITIVE LANDSCAPEAutogrill is the leader in self-service cafeterias in Italy, with a 31% share of total valuesales in 2010. In chained self-cafeterias, the company achieved a 38% share of total valuesales. Autogrill operates in self-service cafeterias through its Ciao concept, with a total of170 outlets. Autogrill enjoys strong brand recognition among Italian consumers, and theCiao name is often used to refer to motorway service stations in general. Chef Express isthe market leader in terms of outlets, but far behind in terms of share of sales, with 15%of value in 2010.PROSPECTSConvenience will be the major trend characterising self-service cafeterias during theforecast period. Most outlets are located in busy areas where customers’ purchasingbehaviour is determined by the need for rapid service, and very few categories other thanself-service cafeterias can effectively fulfil this need.CATEGORY DATA
  16. 16. Table 143 Self-Service Cafeterias: Units/Outlets 2005-2010Table 144 Self-Service Cafeterias: Number of Transactions 2005-2010Table 145 Self-Service Cafeterias: Foodservice Value 2005-2010Table 146 Self-Service Cafeterias: % Units/Outlets Growth 2005-2010Table 147 Self-Service Cafeterias: % Transaction Growth 2005-2010Table 148 Self-Service Cafeterias: % Foodservice Value Growth 2005-2010Table 149 Global Brand Owner Shares of Chained Self-Service Cafeterias 2006-2010Table 150 Brand Shares of Chained Self-Service Cafeterias 2007-2010Table 151 Forecast Sales in Self-Service Cafeterias: Units/Outlets 2010-2015Table 152 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2010-2015Table 153 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2010-2015Table 154 Forecast Sales in Self-Service Cafeterias: % Units/Outlets Growth 2010-2015Table 155 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2010-2015Table 156 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2010-2015Street Stalls/Kiosks in Italy - Category AnalysisHEADLINESTRENDSChanging lifestyles have been increasingly driving the performance of street stalls/kiosks,with the convenience factor being key to their success.COMPETITIVE LANDSCAPEThe competitive environment remained very fragmented in 2010, due to the strongpresence of independent operators. Within chained street stalls/kiosks, È Arrivato Paolinocontinued to lead in 2010, accounting for 51% of value sales within chained businesses.The brand, which is present at a national level, offers traditional roasted and fried food. Itis mainly located in shopping centres or thriving shopping areas. Cremonini SpA was thesecond ranked player in 2010, through its Mr Panino brand, which accounted for a 4%share of value sales of chained street stalls/kiosks in 2010.PROSPECTS
  17. 17. Over the forecast period, constant value sales of street stalls/kiosks are expected to post aCAGR of just under 1%, to reach €488 million at constant 2010 prices in 2015. People areexpected to buy more food on-the-go, and street stalls/kiosks are a particularly convenientand cheap option, which will be the main driver for the category.CATEGORY DATATable 157 Street Stalls/Kiosks: Units/Outlets 2005-2010Table 158 Street Stalls/Kiosks: Number of Transactions 2005-2010Table 159 Street Stalls/Kiosks: Foodservice Value 2005-2010Table 160 Street Stalls/Kiosks: % Units/Outlets Growth 2005-2010Table 161 Street Stalls/Kiosks: % Transaction Growth 2005-2010Table 162 Street Stalls/Kiosks: % Foodservice Value Growth 2005-2010Table 163 Global Brand Owner Shares of Chained Street Stalls/Kiosks 2006-2010Table 164 Brand Shares of Chained Street Stalls/Kiosks 2007-2010Table 165 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2010-2015Table 166 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2010-2015Table 167 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2010-2015Table 168 Forecast Sales in Street Stalls/Kiosks: % Units/Outlets Growth 2010-2015Table 169 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2010-2015Table 170 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2010-2015About Us:ReportsnReports is an online library of over 100,000+ market research reports and in-depthmarket research studies & analysis of over 5000 micro markets. We provide 24/7 online andoffline support to our customers. Get in touch with us for your needs of market researchreports.Follow us on Twitter: http://twitter.com/marketsreportsOur Facebook Page: http://www.facebook.com/pages/ReportsnReports/191441427571689Contact:Mr.Priyank
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