[edge Interior design preview


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[edge Interior design preview

  1. 1. edge/ interior designers; conceptual designers; documenters; foodcourt pioneers; graphic designers; brand specialists; exhibitionists; retail buffs: industrial designers + thinkers.
  2. 2. signature environments edge has a reputation for creating unique spaces. some bold, some beautiful, all stimulating. we foster an energetic design team committed to creating interiors and identities that make a hero of our client’s product or service. put simply, we aim to deliver environments that touch on the personal aspirations and inspirations of consumers. environments that encourage consumer loyalty. edge fuses all levels of the creative process by synthesising architecture with interiors; and interiors with graphics. from the one source, edge offers interior design, graphic design, industrial design, branding expertise, documentation and implementation services to all its’ clients in order to eliminate dilution of the process and brand and ensure the strongest marketable design solution. our awareness of current market genres is evident in our wide range of completed projects. meander through the following selection of projects and ask yourself, what makes some projects out in the market successful, while others struggle? Q UA L I T Y I S N E V E R A N AC C I D E N T
  3. 3. unbounded capabilities edge has a core team of ten designers supported by cad managers and network techies. in addition, we have ongoing relationships with preferred contract staff who supplement existing skills when necessary, along with numerous external consultants such as architects, lighting designers, food consultants, international marketing consultants, various manufacturers, shopfitters, project managers and suppliers. our instudio design services include] interior design philosophies + project research of current markets; master planning + conceptual design; 3D sketches/perspectives or virtual flights; design development, sketch doc + full construction documentation; council submission, roll-out co-ordination, design implementation and retail design management and tenancy critique. graphic logo/brand design, company/brand name creation, signage [internal & exterior]; menus and menu boards; stationery; uniforms; environmental 3D graphics; way finding signage and directories; printed collateral, packaging and advertising; shopping centre fitout and leasing guides.
  4. 4. client gallery la petite patisserie erina fair food retail pattison’s patisserie westfield hornsby, chatswood chase, st. ives wine society pyrmont macchiato sydney i sandwich macarthur square mee the noodle house, westfield burwood, hornsby fiamma woodfire pizza, westfield bondi junction café grill westfield bondi junction pips westfield bondi junction tarte elysee westfield eastgardens simply noodles warringah mall, macquarie centre, ryde, westfield chatswood, newtown jesters westfield eastgardens, canberra, rhodes waterside healthy + delicious westfield bondi junction barzz broadway mc café channel 7 green room, castle hill, m4 east + west bound, mayfield, orange, wynyard, centrepoint, chatswood, bondi interchange mcdonalds castle hill, chatswood, hornsby, orange, wynyard, edgeworth, lakehaven, drummoyne, penrith, parramatta, croydon, figtree, maitland, heyham, ashfield, doonside, cambridge gardens, liverpool, st mary’s, glenmore park, werrington, arndell park, penrith, leeton amp mt ommaney food precinct, qld foodcourts lend lease macarthur square food court lend lease/westfield/gpt penrith plaza food terrace westfield burwood fresh food precinct “the field” westfield parramatta, level 5 foodcourt westfield southlands, tuggerah + eastgardens pub;ic space + refurbishment stockland townsville, bay village, cairns, shellharbour sm sta mesa - taste, philippines sm southmall - eat, philippines sm sta rosa - eat street, philippines sm clark - retreat, philippines sm city cebu foodcourt cebu philippines sm city taytay foodcourt manila philippines sm marikina foodcourt, manila, philippines sm bacoor foodcourt, manila, philippines sm fairview foodcourt, manila, philippines
  5. 5. national arts school library, building 14 public spaces national arts school art gallery, building 23 national arts school lecture theatres sacl sydney airport new terminal public space + food precinct furniture selection westfield bondi junction black room westfield bondi junction valet westfield miranda valet ice rink complex, sm southmall and sm clark, manila, philippines movietime 8-10cinemas in complex – rollout, sm malls, manila, philippines arena teen retail and sports precinct, sm southmall, manila, philippines escape teen retail precinct, sm southmall, manila, philippines australian museum search and discovery/reception lend lease/westfield/gpt retail development management of penrith plaza delivery shopping centres of 110 new tenancies from concept to construction lend lease erina fair fitout manuals and leasing guides lend lease national operational fitout guide sacl sydney airport terminal 3 design guidelines and leasing brochures ispt wagga wagga + richmond marketplace refurbishment westfield miranda entries and freshfield refurbishment gandel/amp chatswood chase tenancy co-ordination perron group/campeltown mall retail design management sm clark new 100,000m² shopping centre, manila, philippines sm sta rosa new 90,000m² shopping centre, manila, philippines sm sta mesa refurbishment of 80,000m² shopping centre, philippines sm southmall refurbishment of 200,000m² shopping centre, philippines sm city cebu refurbishment of 160,000m² shopping centre, cebu, philippines sm city taytay new 55,000m² shopping centre, manila, philippines sm marikina new 76,500m² shopping centre, manilla, philippines sm bacoor refurbishment of 94,000 m² shopping centre, manilla, philippines sm fairview refurbishment of 157,132m² shopping centre, manilla, philippines
  6. 6. coopers hotel newtown sydney hospitality t-bar king street sydney evening star bar elizabeth street sydney crystal palace sydney concept qantas credit union hurstville, city branch + mascot financial banco de oro corporate identity package and atm design – philippines westpac banking corporation – merchandising units companion credit union mussellbrook waikato thames credit union ngaruawahia + matamata, new zealand metropolitan credit union castle hill, north ryde, hornsby + hurstville orange credit union orange rcbc manila, philippines power credit union kiosk concept and offices sta collaroy ferry, freshwater ferry, narrabeen ferry, queenscliff ferry, marine ladyclass ferries concept sydney showboats concept stephen jays motorworld, penrith showrooms trevor jordan motorcycles, albion park
  7. 7. breil melbourne central, qvb retail luxe boutique westfield sydney central plaza bridge climb sydney harbour bridge fossil bondi, queens plaza, melbourne central, parramatta, chadstone aussie home loans national roll-out games wizards/game eastgardens, hurstville, tuggerah, mt druit, belconnen, hornsby, macarthur sq, liverpool, parramatta, bankstown, miranda c2one communication – national rollout throughout eastcoast cellular one communications national roll-out christensen copenhagen westfield bondi junction downtown duty free sydney airport, adelaide harvey norman hewlett packard units, auburn harvey norman packard bell concept room, auburn hype imperial arcade, sydney live to play virgin domestic terminal, sydney airport hmv rhodes olympic superstore olympic village athens strathfield melbourne cbd, erina fair, belconnen, tuggerah tandy electronics stores new concept 2002 dick smith electronics national roll-out documentation allergy free neutral bay digicall store upgrades earth’s natural wonders westfield eastgardens eco clean + press surry hills erm webb wollongong e-salon wahroonga paradise perfumery westpac plaza, sydney phoneland casuarina, darwin smoke gallery westfield burwood, kiosk + tenancy wella welonda showrooms + offices, national rollout
  8. 8. pattison’s patisserie westfield hornsby
  9. 9. pattison’s patisserie st ives
  10. 10. pattison’s patisserie has become a northshore icon due to a rebuke of colour and steadfast coveting of monochromatic tones and classic lines. warm queensland walnut is a contrasting foil that sets the stage for the glow of pastry products. the only fuss is which gateaux to choose. pattison’s patisserie chatswood chase
  11. 11. delicate classic parisian style patterning, cool marble, contemporary drum shades, petite in area but not on product..We still believe in glamour afterall. la petitie patisserie erina fair
  12. 12. i sandwich lures those bold enough to eschew fast food in a foodcourt, and they are well rewarded for their troubles. Rehab for your appetite. Good coffee and a sparkling spread of fresh ingredients in a contemporary milieu. glamour afterall. i,sandwich macarthur square foodcourt
  13. 13. dismiss for a moment, the stereotype of the local sandwich shop brimming with white bread and milkbar posters. pips, in the wbj café court turns out gourmet sandwiches from an environment of warm routered stone marble and timber. Another restful tenancyof the anti-branding movement. pips bondi junction
  14. 14. some like it hot. walls of cross-cut logs, counters of stone and a flaming wood- fire in sydneys statement food precinct. a contemporary foodie niche for pizza lovers without chianti bottles swinging from the rafters. glamour afterall. fiamma bondi junction
  15. 15. a smart venue with clientele who have lashings of taste and staff who are ludicrously helpful.glamour afterall. tarte elysee eastgardens, sydney
  16. 16. concept developed for an inline retail tenancy site in Westfield Parramatta / encompassing shopfront, seperate mccafe and dining area mcdonald’s + mccafe westfield parramatta
  17. 17. new concept developed for refurbishment of interior and a exterior of store mcdonald’s edgeworth
  18. 18. luxe butique sydney central plaza
  19. 19. travelex sydney international airport
  20. 20. concept development for australian stores, DA+CC submission + implementation. fossil chatswood, national rollout
  21. 21. breil qvb, sydney
  22. 22. ‘featuring a specialist range of congac’s, wine and champagne with aero dynamic timber wall and back illuminated bottle display and regional world map. lotte duty free changi airport, singapore proposed tender presentation concept
  23. 23. presentation for tender of dynamic retail environment for liquor + tabacco
  24. 24. perfume and cosmetics an inspirational and contem- porary design required for the perfume and cosmetics stores in changi airport.
  25. 25. presentation for tender of dynamic duty free retail environment for perfume + cosmetics.
  26. 26. careful not to gentrify a coveted local, the coopers arms has been unveiled under its former pseudonym the shakespeare. wearing a cloak of electric retro comfort, locals + new comers can sink into newtown culture at its best - histoically rich + texturally poetic. coopers hotel newtown
  27. 27. edge was responsible for design concept/ development/documentation.
  28. 28. style + longevity were at the centre of the owners brief to paul ocolisan for the re-design of the beauchamp hotel. a contemporary interior has been carefully woven into this historic location to create a pub that feels as if it has always been there, part of the local fabric, yet with more than a few suprises to tempt an increasingly design savvy generation of ‘pub goers’. the beauchamp hotel darlinghurst [ by paul ocolisan design ]
  29. 29. paul ocolisan, now a senior designer with edge, was responsible for design concept, development + documentation.
  30. 30. screening + a unique lighting concept formed the basis of paul’s theatrical make-over of the soda bar at the golden sheaf in double bay. soda bar double bay [ by paul ocolisan design ]
  31. 31. EVENING S T AR edge provided a total design package for evening star, from interior design to logo design, branding, menu’s + signage evening star surry hills
  32. 32. the evening star includes a bistro, gaming room, newsbar TAB + seating areas
  33. 33. branding
  34. 34. graphic design, name creation, logo design, signage + menu design, business cards, branded environments, stationery, uniforms, packaging & wallpaper. branding
  35. 35. EVENING S TA R flowers and gifts for the spirit BA R simply noodles branding
  36. 36. branding
  37. 37. branding
  38. 38. megan roberts design director heading edge with over 15 years experience in both the architectural and design industries, megan is a prime resource for international movements, ensuring that edge’s output is current and competitive. her expertise in planning, critiquing and design strategies strengthens and moulds valuable outcomes for clients and their products, in all facets of commercial projects. james odlin director james odlin supports edge with over 30 years of experience in the construction and design industry. his focus is business development and best practice evolution at all ends of the design, fitout and project management spectrum. his skills & knowledge are a comprehensive and insightful asset to both clients and the design team. sarah lamond design associate sarah is an interior designer & graphic designer specialising in the branding of retail interiors. the completion of a consistently branded project from exterior to interior, corporate identity to signage, packaging to advertising is her utopia, and is a valuable ethic for her clients as well.
  39. 39. rachel may designer rachel possesses a very strong design sensibility that is both sensitive and evocative. she has an indispensible competence of ensuring that a design is consistent and considered from concept to final documented detail. her thoughtful design skills have seen her successfully run a myriad of projects from the renovation of the coopers hotel, newtown to the mccafe set for the channel 7 green room and many shopping centre refurbishments in the philippines. tom wilson cad manager / designer tom knows only too well the importance of a well-organized documentation process. it appears he has a knack for finding technical solutions for even the most inventive of clients. tom’s extensive documentation experience coupled with his strong design and detailing bent means he is a big fan of ours, and the reason so many of our projects get produced as per the drawings first time round.
  40. 40. dione fague senior designer dione loves design. so much so that she’s made a career of it. hailing from the intrinsically detailed and disciplining world of industrial design, dione is an interior designer of enviable flagship store credits. ben sherman, jigsaw, wagamama, accessorise, harrods selfridges, david jones, macro wholefoods…who ever said name-dropping was pretentious? we call it favourable and invaluable. paul ocolisan senior designer for more than 14 years, paul has pursued, created and survived some of the tastiest interior projects this designed planet can dish up. his creative wizardry stems from working across an array of disciplines, from some of australia’s leading design consultancies and the film industry to his own business. paul’s expertise actively lies in residential, theatre, retail and hospitality interiors. stroll into the recently renovated beauchamp hotel, darlinghurst or the soda bar, double bay to savour ocolisan’s style and unleash yourself for the new retail concept roll out for santos wholefoods.
  41. 41. our design process [phase 1 - design strategies and planning at the design planning meeting, edge will format a brief for the project, based on an understanding of the client’s design objectives and any project constraints. planning, image, market positioning and branding will be discussed. [phase 2 - design concept preliminary design presentation of the project, incorporating floor plans, elevations, finishes + any visuals needed to explain the proposed design concept. [phase 3 - design development in phase three, the design concept is refined and detailed for the client to approve prior to proceeding with documentation of the project. [phase 4 - construction documentation preparation of full construction documentation, specifications + schedules for client approval, builder/shopfitter tender, and submission to appropriate bodies. eg. council and/or centre management if needed. [phase 5 - design implementation implementation is the co-ordination between documentation and the construction process to ensure the design intent is achieved + the project is progressing with accordance to the construction documentation.
  42. 42. edge/ suite 3, 63 johnston street annandale nsw 2038 australia +61 2 9660 6255 +61 2 9660 6277 www.edgeid.com.au PHONE FAX EDGE INTERIOR DESIGN PTY LTD