Leveraging Social Media for       Your Chorus Jim Nickerson, SFGMC Social Media Manager Teddy Witherington, SFGMC Execut...
Leveraging Social Media for       Your Chorus
Leveraging Social Media for       Your Chorus Let’s Go Around The Room.  Name  Chorus affiliation  What is your burnin...
Leveraging Social Media for       Your Chorus
Leveraging Social Media for       Your Chorus Share Pair Time! Where is your Chorus on this timeline?
Leveraging Social Media for       Your Chorus Establish Goals For Your Social Media Efforts Map Those Goals To Organizat...
Leveraging Social Media for       Your Chorus Establish Goals For Your Social Media Efforts  Why are you on Social Media...
Leveraging Social Media for       Your Chorus Map Those Goals To Organization’s Strategic Plan  Social Media tactician s...
Leveraging Social Media for       Your Chorus Identify The Audiences You Want To Reach  SHARE PAIR TIME. What are the di...
Leveraging Social Media for       Your Chorus Choose Where You Should (and Shouldn’t!) Be  You can’t be everywhere at on...
Leveraging Social Media for       Your Chorus Assess And Source Capacity  CAPACITY is the number one issue facing   orga...
Leveraging Social Media for       Your Chorus Measure Success  Social Media Dashboard
Leveraging Social Media for       Your Chorus Create Social Media Policy; Guidelines For  Members
Leveraging Social Media for       Your ChorusLet’s bring this full circle. The following from the Red  Cross seems easy, a...
Leveraging Social Media for       Your Chorus Share Pair Time! Tell us one “social media  moment” from our time together ...
Leveraging Social Media for       Your Chorus Beth Kanter -www.bethkanter.org John Haydon -www.johnhaydon.com SocialMen...
Leveraging Social Media for       Your Chorus Q & A Panel
Leveraging Social Media for       Your Chorus
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Leveraging Social Media for Your GALA Chorus, Denver 2012

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Presented at national Arts conference, Denver, Summer 2012 http://www.galachoruses.org/festival-2012/programming/workshops/descriptions#social-media

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Leveraging Social Media for Your GALA Chorus, Denver 2012

  1. 1. Leveraging Social Media for Your Chorus Jim Nickerson, SFGMC Social Media Manager Teddy Witherington, SFGMC Executive Director With very special guests…  Mike Tentis, Sacramento Gay Men’s Chorus  Matthew Dyer, Columbus Gay Men’s Chorus
  2. 2. Leveraging Social Media for Your Chorus
  3. 3. Leveraging Social Media for Your Chorus Let’s Go Around The Room.  Name  Chorus affiliation  What is your burning question about Social Media?  Are you a member of the GALA Social Media Manager FB group?
  4. 4. Leveraging Social Media for Your Chorus
  5. 5. Leveraging Social Media for Your Chorus Share Pair Time! Where is your Chorus on this timeline?
  6. 6. Leveraging Social Media for Your Chorus Establish Goals For Your Social Media Efforts Map Those Goals To Organization’s Strategic Plan Identify The Audiences You Want To Reach Choose Where You Should (and Shouldn’t!) Be Assess And Source Capacity Measure Success Create Social Media Policy
  7. 7. Leveraging Social Media for Your Chorus Establish Goals For Your Social Media Efforts  Why are you on Social Media?  Set goals for your efforts  Cast a wide net  Increase FB Fans… in a certain demographic?  Increase Twitter followers… or number of retweets?  Creating a new “giving circle”… via microgiving?  Find social media Brand Amabassadors within your membership… and train them?
  8. 8. Leveraging Social Media for Your Chorus Map Those Goals To Organization’s Strategic Plan  Social Media tactician should partner with ED  Pick 2-3 goals only; start small  CASE STUDY: “Why The Hell Are You On Pinterest?”
  9. 9. Leveraging Social Media for Your Chorus Identify The Audiences You Want To Reach  SHARE PAIR TIME. What are the different audiences you hope to reach with Social Media?
  10. 10. Leveraging Social Media for Your Chorus Choose Where You Should (and Shouldn’t!) Be  You can’t be everywhere at once  Choose properties where your audiences live  CASE STUDY  Have a mix of platforms and analytics.
  11. 11. Leveraging Social Media for Your Chorus Assess And Source Capacity  CAPACITY is the number one issue facing organizations  Now you have a plan… who is going to do the work?  Staff  Volunteers  Interns  Brand Amabassadors  How SFGMC has a 8 person Social Media Team.
  12. 12. Leveraging Social Media for Your Chorus Measure Success  Social Media Dashboard
  13. 13. Leveraging Social Media for Your Chorus Create Social Media Policy; Guidelines For Members
  14. 14. Leveraging Social Media for Your ChorusLet’s bring this full circle. The following from the Red Cross seems easy, and the tips we have given will truly flesh out a program based on what the Red Cross lays out here
  15. 15. Leveraging Social Media for Your Chorus Share Pair Time! Tell us one “social media moment” from our time together so far that stands out.
  16. 16. Leveraging Social Media for Your Chorus Beth Kanter -www.bethkanter.org John Haydon -www.johnhaydon.com SocialMention.com Unilyzer Bit.ly Visual.ly www.timelinemoviemaker.com
  17. 17. Leveraging Social Media for Your Chorus Q & A Panel
  18. 18. Leveraging Social Media for Your Chorus

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