Social Media Literacy and Global Change - Cohen & Mihailidis


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Presentation of media literacy and global change. Updated and delivered to the Suffolk County Y JCC on June 7, 2013

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  • TEACH: Media Literacy, Social Media, Media Development, Politics, Comm/Technology/Democracy, Ethics, Global Media Building a “thruline” to connect integrated spaces for consumption, production, dialog, and collaboration Helping individuals see the value of tools that are inherently social Familiarity with active dialog in digital spaces Empowering use and reflection that are inherent parts of the social media portfolio
  • Social Media Literacy and Global Change - Cohen & Mihailidis

    1. 1. Social Media & New Civic Voices“When we change the way we communicate, we changesociety. The tools that a society uses to create and maintainitself are as central to human life as a hive is to bee life”(Shirky, Here Comes Everybody, 17)
    2. 2. James CohenHofstra UniversityPaul MihailidisEmerson College / Salzburg Academy
    3. 3. • 53 Hours Per Week with Media in US(Kaiser, 2010)• Over 8 Hours a day average engaged withScreens (Ball State Study, 2009)• 100 billion Google searches per month globallyover 30 trillion websites (Commscore, 2013)• 700 Billion minutes per month are spent onFacebook globally (Facebook, 2011)• 2 Billion Tweets per month (Twitter, 2010)Mediated lives…
    4. 4. • 72 hours per minute uploaded to YouTube(Mashable 2012)• 6 Major corporations control 90% of all media• 364,000 years of video consumed online permonth online.• Gangam Style alone represents 20,000 years.Visual Consumption
    5. 5. digital/participatorytoolsmobileplatformsspreadabilityMEDIACITIZENinformationchamberinformationchamberThe nexus of Media, Citizenship and Participation
    6. 6. CONNECTIONS:re-visualizing civic voices online• Building a civic “thruline”• Helping students see the value of tools thatare inherently social• Familiarity with active dialog in civic spaces• Empowering use and reflection that is part ofthe social media portfolio
    7. 7. – Good Consumer – by teaching how to understand,analyze, evaluate, and produce media messages,and;– Good Citizens – by highlighting the role of media incivil society, the importance of being engaged,responsible, aware, and active in local, national,and global communities
    8. 8. 1. Collaboration• Leveraging the Community…– Gather, Aggregate, Filter– Distribute, Syndicate, Share– Comment, Dialog, Dispersion• Not just using, but understanding
    9. 9. 2. Convergence1. Sharing2. Cooperation (Production)3. Action (Collective)“Ridiculously easy group-forming matters because thedesire to be part of a group that shares, cooperates, oracts in concert is a basic human instinct that has alwaysbeen constrained by transaction costs” (Shirky, 54).
    10. 10. “the ability of virtualcommunities to leverage thecombined expertise of theirmembers…what holds acollective intelligence togetheris not the possession ofknowledge—which isrelatively static, but the socialprocess of acquiringknowledge—which is dynamicand participatory” (Jenkins,54).Collective Intelligence
    11. 11. Collective Action“Collective Action, where agroup acts as a whole, iseven more complex thatcollaborative production, buthere again new tools give lifeto new forms of action. Thisin turn challenges existinginstitutions, by eroding theinstitutional monopoly onlarge-scale coordination”(Shirky, 143)
    12. 12. 3. CurationDigital curation, broadly interpreted, isabout maintaining and adding value to atrusted body of digital information forcurrent and future use. DigitalCuration Center
    13. 13. Media Literacy & EmpowermentConsumers, Citizens, Communities…– Gather, Aggregate, Filter– Distribute, Syndicate, Share– Comment, Dialog, Disperse
    14. 14. ACCESS to media as a basic rightAWARENESS of media’s powerASSESSMENT of how media portray events andissuesAPPRECIATION for the role media play in creatingcivil societiesACTION to encourage better communication acrosscultural, social and political divides.Media Literacy & Frameworks
    15. 15. GOOD MEDIA EDUCATION ENABLESVALUE-DRIVEN CONNECTIONS• CONNECTING Skills to Citizenship• CONNECTING Analysis to Production• CONNECTING Culture to Creation• CONNECTING Responsibility to Empowerment• CONNECTING communities, media, andcitizenship
    16. 16. Occupy Gezi – Turkey Protests
    17. 17. Occupy Gezi – Turkey Protests
    18. 18. Occupy Gezi – The Power of Social MediaTurkish police arrest dozensover protest tweets
    19. 19. Media Literacy and Global Change
    20. 20. PAUL MIHAILIDISAssistant Professor, Emerson College www.paulmihailidis.comDirector, Salzburg Academy on Media and Global Changewww.salzburg.umd.eduTHANKS!civic empowermentmedia educationnews literacyglobal mediasocial mediaJAMES COHENAssistant Professor, Hofstra