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Future of the mobile web

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The future of mobile and the mobile web is growing at increasing rates. These slides aim to give an overview of some key stats, why it's important to business, app development and mobile experience …

The future of mobile and the mobile web is growing at increasing rates. These slides aim to give an overview of some key stats, why it's important to business, app development and mobile experience opportunities. Please get in touch if you'd like to discuss further

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  • 1. The Future of the Mobile WebJames Lucas
  • 2. The mobile web landscape•  Overall  mobile  sales  up  17.9%  in  4Q  2010  (401.4  million)   •  Smartphone  sales  increase  in  2010  –  302.6  million  (up  74.4%  from  2009)  •  Huge  growth  in  tablet  market  with  14.8  million  iPads  sold  in  2010   •  Tablet  sales  set  to  grow  in  2011  (iPad  2,  Motorola  Xoom,  Blackberry  Playbook  etc)  •  Percentage  of  users  using  mobiles  to  access  Internet  on  the  rise   •  23%  in  UK   •  38%  in  USA    •  40%  of  Facebook  acUve  users  access  from  their  mobiles   •  Users  accessing  from  mobiles  are  twice  as  acUve  than  non-­‐users    •  ConnecUon  speeds  and  availability  improving   •  4G  being  rolled  out   •  3G  penetraUon  of  54%  in  Western  Europe,  46%  in  USA,  96%  in  China!  
  • 3. Why is this important?•  Smartphone  adopUon  to  grow  and  lower  entry  level  prices    •  Mobile  data  traffic  set  to  increase  significantly   •  Predicted  at  6.3  Exabytes  a  month  by  2015  •  Closer  contact  with  user   •  Mobile  always  close  to  hand   •  Sense  of  convenience  •  Broaden  user  touch  points  improving  business  exposure   •  More  convenient  than  full  web  site  •  Users  more  expectant  of  mobile  experiences  
  • 4. Web app development•  HTML5/CSS3/JS  allow  for  similar  experiences  to  naUve  apps  and  re-­‐usable  for  desktop  •  Frameworks  allow  for  one  soluUon  for  many  devices  •  More  cost  efficient  •  Able  to  acract  a  wider  audience  of  users  •  Easier  to  update  
  • 5. Mobile experience opportunities•  Social  –  what  are  my  friends  doing,  where  are  they?  •  LocaUon  based  –  what’s  around  me?  Show  me  where  things  are  •  Contextual  –  recommendaUons  based  on  what  I’m  doing  (music,  products)  •  Augmented  Reality  –  informaUon  overlaid  in  real  world  situaUons  •  Cloud  based  services  –  instant  access  to  content  wherever  you  are  •  Content  push  –  sent  content  instead  of  searching  for  it  
  • 6. What’s the future?•  Mobile  internet  usage  will  rapidly  increase  in  coming  years   •  Supported  by  infrastructure  change  allowing  for  richer  experiences  •  Smartphones  and  tablets  more  common  place  increasing  app  exposure   •  Feature  phones  will  decline  •  Mobile  experiences  and  offerings  conUnue  to  improve  as  new  technology  matures    •  Users  become  less  dependent  on  their  computers/laptops  •  Opportunity  to  “mobilise”  exisUng  services/offerings  to  reach  growing  audience  
  • 7. Thank youjames@creativeplantation.com