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What is Evaluation?
 

What is Evaluation?

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Document to help students understand what it means to evaluate.

Document to help students understand what it means to evaluate.

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    What is Evaluation? What is Evaluation? Document Transcript

    • What does “Evaluation” mean?
      • To give something “value”
      • To weigh something up, or to estimate.
      Evaluating in “media” terms:
      The whole production process, from brief selection to the final realised piece, needs to have been thoroughly evaluated.
      This means that your ideas, decisions, changes and revisions, target audience feedback and personal response is evaluated in every section of the production process. Research-planning-production-post-production whilst all need to be evaluated, need also to be linked together to show how everything had had an impact on each other; thus how you have created meaning for a specific audience.
      To evaluate means to look at both the positive and negative aspects of the production process, what decisions you have made, why you made them ( relating to key concepts, construction of meaning, media theory) and whether you think the decision is going to be effective, problems that may arise, and what you will have to do.
      Consider the terms above
      Therefore, your blogs need to have clear sections of evaluation, and the better and more succinct blogs, need to be totally an evaluation which includes what you have done in terms of research, planning and the production process. Simply put, your style of writing is evaluation including the details of what you have been doing and why.
      To make your blog work for you, you should be able to clearly understand the evaluation of the whole production. All the issues and concerns you had in trying to convey ideology to your target audience, what things hindered you, and how you overcame them, a clear “reflection” on decisions you made, and changes.
      SF: 09