International Student Recruitment Online James Mellor University of Portsmouth

A case study consisting of: A glance at some statistics A quick overview of the main website and interaction points A slightly longer focus on the International Office website A brief mention of web analytics

A glance at some statistics

A quick overview of the main website and interaction points

A slightly longer focus on the International Office website

A brief mention of web analytics

3,500 International students 2,275 non EU (1,263 UG and 1,012 PG) 20,649 students overall

2,275 non EU (1,263 UG and 1,012 PG)

20,649 students overall

Top 10 countries China Nigeria Saudi Arabia Malaysia India Hong Kong Kuwait UAE Thailand Iraq Germany Greece Cyprus France Bulgaria Spain Ireland Italy Denmark Sweden

China

Nigeria

Saudi Arabia

Malaysia

India

Hong Kong

Kuwait

UAE

Thailand

Iraq

Germany

Greece

Cyprus

France

Bulgaria

Spain

Ireland

Italy

Denmark

Sweden

Links to the International Office On the homepage

On the homepage

Links to the International Office In the undergraduate area on main website

In the undergraduate area on main website

Links to the International Office From the student life area on the main website

From the student life area on the main website

International Office website Overview

Overview

International Office website Segmented content

Segmented content

International Office website Translation

Translation

International Office website Customised PDF prospectus

Customised PDF prospectus

Monitor your traffic Make use of the segmentation feature in Google Analytics

Make use of the segmentation feature in Google Analytics

To conclude Give clear links to international specific content where needed Segment that content if possible to avoid clutter Be aware of your international market and their needs (e.g. translation, PDF prospectus etc) Monitor web stats to evolve what you do

Give clear links to international specific content where needed

Segment that content if possible to avoid clutter

Be aware of your international market and their needs (e.g. translation, PDF prospectus etc)

Monitor web stats to evolve what you do

Thank you for listening Contact: [email_address] or @jamesmellor on twitter Download: http:// www.slideshare.net/jamesmellor /

Contact: [email_address] or @jamesmellor on twitter

Download: http:// www.slideshare.net/jamesmellor /