Create Your Account
Spend a few minutes configuring your
Determine your brand focus
• Business Brand?
• Personal name brand?
Secure Twitter Usernames
Create an Twitter account for any and all
company or personal brands to lock out
competitors from obtaining your
Determine Twitter Marketing
Set Up Follower Incentive
Create and offer an incentive to potential
followers that provides value and builds
credibility and trust.
Promote Your Twitter Profile
Deploy a set of key steps to increase the
awareness and exposure of your Twitter
profile to assist in building your follower
Implement Tweet Strategy
Submitting a tweet is easy, but you must
follow proper etiquette to avoid being
unfollowed by other users
Build Your Follower List
One of the core features of Twitter is to
build your follower list in order to interact
and develop relationships with an
increased number of people
Manage Your Twitter Followings
Consider managing the people that you are
following as well as those who are following
2. Unfollowing those who are not following you
3. Following those that are following you
Some people do not believe in unfollowing; they
prefer to try to engage with those who are not
following them in return.
Set Up Auto Follow/Reply
Implement an automatic follow for those
users who follow you and expedite your
Track Twitter Effectiveness
Set up tracking mechanisms so that you
can monitor and make your decisions on
the effectiveness of your Twitter efforts
Implement Twitter Stream
Utilise the Twitter streams of others to
advertise on or generate revenue by
selling ad space on your Twitter stream.
BUT be careful when selling advertising on
your Twitter stream because it may
cause people to unfollow you.