Twitter Marketing
Strategy
Session 1

Create Your Account
 Spend a few minutes configuring your
account
 Determine your brand focus
• Business Brand?
• Personal name brand?

Secure Twitter Usernames
 Create an Twitter account for any and all
company or personal brands to lock out
competitors from obtaining your
preferred usernames

Determine Twitter Marketing
Objectives
 Brand Development
 Relationship Development
 List Building
 Traffic Generation
 Product Support
 Reputation Management
 Network Development

Set Up Follower Incentive
 Create and offer an incentive to potential
followers that provides value and builds
credibility and trust.

Promote Your Twitter Profile
 Deploy a set of key steps to increase the
awareness and exposure of your Twitter
profile to assist in building your follower
base

Implement Tweet Strategy
 Submitting a tweet is easy, but you must
follow proper etiquette to avoid being
unfollowed by other users

Build Your Follower List
 One of the core features of Twitter is to
build your follower list in order to interact
and develop relationships with an
increased number of people

Manage Your Twitter Followings
and Followers
 Consider managing the people that you are
following as well as those who are following
you by:
2. Unfollowing those who are not following you
in return
3. Following those that are following you
Some people do not believe in unfollowing; they
prefer to try to engage with those who are not
following them in return.

Set Up Auto Follow/Reply
 Implement an automatic follow for those
users who follow you and expedite your
growth

Track Twitter Effectiveness
 Set up tracking mechanisms so that you
can monitor and make your decisions on
the effectiveness of your Twitter efforts

Implement Twitter Stream
Advertising
Utilise the Twitter streams of others to
advertise on or generate revenue by
selling ad space on your Twitter stream.
BUT be careful when selling advertising on
your Twitter stream because it may
cause people to unfollow you.