Twitter Marketing Strategy

Twitter Marketing Strategy Session 1

Create Your Account  Spend a few minutes configuring your account  Determine your brand focus • Business Brand? • Personal name brand?

Secure Twitter Usernames  Create an Twitter account for any and all company or personal brands to lock out competitors from obtaining your preferred usernames

Determine Twitter Marketing Objectives  Brand Development  Relationship Development  List Building  Traffic Generation  Product Support  Reputation Management  Network Development

Set Up Follower Incentive  Create and offer an incentive to potential followers that provides value and builds credibility and trust.

Promote Your Twitter Profile  Deploy a set of key steps to increase the awareness and exposure of your Twitter profile to assist in building your follower base

Implement Tweet Strategy  Submitting a tweet is easy, but you must follow proper etiquette to avoid being unfollowed by other users

Build Your Follower List  One of the core features of Twitter is to build your follower list in order to interact and develop relationships with an increased number of people

Manage Your Twitter Followings and Followers  Consider managing the people that you are following as well as those who are following you by: 2. Unfollowing those who are not following you in return 3. Following those that are following you Some people do not believe in unfollowing; they prefer to try to engage with those who are not following them in return.

Set Up Auto Follow/Reply  Implement an automatic follow for those users who follow you and expedite your growth

Track Twitter Effectiveness  Set up tracking mechanisms so that you can monitor and make your decisions on the effectiveness of your Twitter efforts

Implement Twitter Stream Advertising Utilise the Twitter streams of others to advertise on or generate revenue by selling ad space on your Twitter stream. BUT be careful when selling advertising on your Twitter stream because it may cause people to unfollow you.

Twitter Marketing Strategy

by The Images Group on Jul 08, 2009

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Twitter Marketing Strategy — Presentation Transcript

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