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Introductory Seminar to Social Media Marketing

Introductory Seminar to Social Media Marketing

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Introduction To Social Media Marketing1 Introduction To Social Media Marketing1 Presentation Transcript

  • Introduction to Social Media Marketing Session 1
  • What Will We Achieve Today?  This session will give you a brief overview of how to build, implement, monitor and continuously improve an effective social media strategy.
  • Social Media –what is it really? • Wikipedia:“Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures.” • Which means: It is information that is published where anyone can add to that information
  • Impact of Social Media • Facebook: 200 million active users: 50% of these users log on to Facebook at least once each day • YouTube – Google’s YouTube streams 1.2 billion videos per day worldwide • Twitter: 1.9million-the average number of tweets per day
  • Why Social Media Marketing?  In today’s ever more competitive and Web-driven World, social media are an increasingly powerful set of tools to build the revenues of farsighted companies in every field.
  • Dell and Twitter  Dell reported that since 2007 Twitter had generated an additional $3 million in sales, with more than a million dollars in sales in 2009 so far.  Sales were generated by combining Twitter-exclusive offers (they have a following of 600,000)with a viral website.
  • Audience Participation  Word of Mouth 1.
  • Social Marketing Avenues Photo Sharing Video Blogs and Conferencing Microblogs Video Sharing Content Virtual Worlds Communities Shared Forums Interest Groups Bookmarking Podcasting Social Wikis Shopping Videocasting Social Widgets Networking
  • Research Your Target Market  Research Target Market Social Behaviours • You Must Identify the Social Behaviours of Your Target Market. Understanding and defining your target market is a critical – even foundational step you must take for your business to succeed.
  • Segment the Market  Segment the Market – each market segment may have different social behaviours – golf example
  • Implement Keyword Strategy  Implement Keyword Strategy • Define Keywords • Search for Evidence of Market using keywords on social networking, social bookmarking and social shopping sites • Record Social Behaviours – Record the off and online areas in which your market is most active
  • Social Marketing Strategy  Review Target Market Behaviour  Indentify Niche Social Sites
  • Niche Social Sites Niche Social Sites eg:  ArmchairGM (Sports)  Hugg (Environment)  Blogs4God (Christian)  Meme or Lame  Babblz (Parenting) (Gadgets)  Game Diggity (Game  Sk-rt (Lifestyle) Videos)  Sphinn (Search Engines  Hacker News (Web and Online Marketing) Development)  Stylehive (Fashion)
  • Core Social Sites  Identify Core Social Sites
  • Core Social Sites  Facebook.com  Digg.com  Squidoo.com  Technorati.com  HubPages.com  MyBlogLog.com  StumbleUpon.com  Propellor.com  Mashable.com  Mixx.com
  • Warning!!  Limit yourself to three Niche Social sites and three Core Social sites, otherwise you will be overwhelmed by the tasks.  There are hundreds of social networking, bookmarking, shopping and similar sites. You can always add more later!
  • Establish Core Social Media Foundation  Social Media can be overwhelming  By establishing and sticking with a core foundation of core media practices you can jump ahead of 95% of your competitors
  • Engage in Social Conversations  Implement your social marketing strategy by submitting ‘valuable’ content and offering useful participation in conversations taking place in your chosen social marketing avenues
  • Use Video  The most effective media to engage your readers and followers is video.  The intelligent use of video will ensure maximum social media effectiveness for your message.
  • Monitor and Analyse Social Integration Points  Set up free or paid-for monitoring services  Use these tools to monitor your core keywords  Check for negative conversations  Check for positive statements  Monitor competitor/industry conversations
  • Implement Brand Reputation Monitoring  Be aware of the potential negatives of social media involvement – monitor your brand reputation at all times  Set up monitoring to keep an eye on the competition too!
  • Social Effectiveness Measurement  A social marketing strategy, like any other business process, must be measured against organisational objectives using a defined set of metrics: e.g. brand awareness; advertising/marketing; customer support issues
  • How Social Media Serves and Supports Small Business  Communication: it helps build relationships – the theory of 7 ‘touches’  Collaboration: it empowers the customer – they are involved in the process  Entertainment: Social Media is fun!
  • Blendtec