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The future of the internet is local and mobile-based; this presentation explains how your business can benefit from this emerging methodology.

The future of the internet is local and mobile-based; this presentation explains how your business can benefit from this emerging methodology.

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Glass Frog Powerpoint Promo Presentation Transcript

  • 1. THE LAST FRONTIER LOCAL and MOBILE SEARCHTake advantage with…
    How to take advantage of search engines for your local business..
  • 2. Who we are and why you should care.
    An innovative, cutting-edge company whose principals have over 30 years experience in internet marketing, website creation and digital design.
    We have seen it, done it and worn out the T-shirt!
  • 3. Today’s business owners are faced with an enormous problem
    Why?
    Search results are dominated by large corporations and major chains
    Lack of knowledge to develop a web campaign
    Belief they can’t compete on an economical basis
    Inability to make transition from traditional advertising medium
  • 4. Before the Internet:
    Staying connected meant advertising with:
    Phone Directories
    Newspaper
    TV
    Direct Mail
    Telemarketing
    Print Ads
    Word of Mouth
  • 5. Times are rapidly changing
    Traditional advertising mediums are loosing their effectiveness
    Phone Directory
    Newspapers
    TV
    Telemarketing
    Direct Mail
    Print Ads
    E-Mail
    Where is yours?
    Declining Rapidly
    DVR/TiVo
    Do Not Call List
    1%-2% Yield
    Rising Costs
    Spam Software
    5
  • 6. The statistics are astonishing
    1 Trillion — Number of web pages in the world1
    50 — Percentage of small business without a website
    78 — Percentage of households with two or more computers2
    82 — Percentage of local searches that result in offline action3
    0 — Without a web presence, you have 0% chance in connecting with local consumers performing online searches
    6
    1 Google July 25,2008
    2 2007 Market Report by Jupiter
    3 Study by Comscore Networks (Click Z August 2nd, 2007)
  • 7. Having a website isn’t enough
    How do people find it?
    How do you drive trafficto a website?
    Are you satisfied with your current web presence?
    7
    Search optimisation companies are far too expensive for most local businesses!
  • 8. Consumers are Talking about and Reviewing YOU!
  • 9. Local Search – A New Opportunity
    91% of all Internet users use a search engine to find information.
    Over 50% of all purchases are preceded by an Internet search
    30 percent of all search queries contain a geolocation i.e. a town, city or postcode.
    There are 2.6 billion local searches a month
    What does this have to do with you?
    You don’t need a website! (Although having one helps)
  • 10. UK Internet Usage
  • 11. Why Mobile?
    • There are 5 billion plus mobile phone users worldwide vs. only 1.8 billion Internet users (almost 3x in market size.) In 2008, there were 76 million mobile phone users in the UK.
    • 12. Of these worldwide users, 51 Million use smart phones.
    • 13. There is a fundamental shift in how people are communicating.
    • 14. Text open up rates are 95%
  • Not to mention…
    73% of new mobile phone buyers report that text messaging is the most important feature on their phone
    The typical mobile phone user now sends more text messages than mobile phone calls
    Gen Y and Z consider e-mail passe’.
    In fact, some universities have stopped distributing e-mail accounts.
    You can buy mobile traffic for pennies!
  • 15.
  • 16.
  • 17.
  • 18. 16
    Geo-targeted campaign placement
    on major search engines
  • 19. You Have to Stand Out from the Competition
  • 20. 18
    Provide access to potential
    customers through Google and
    Yahoo maps
  • 21. Provide access to potential customers through Review Sites
  • 22. Our Services
    Set up local listings
    Make sure all elements are there to get top placement.
    Create Mobile-friendly websites
    Help with mcommerce
    Mobiliseyour business
    Set up Text Messaging
    Increase your mobile visibility
    Tap into new media marketing systems
    The proverbial much, much more…….
  • 23. Review Process
  • 24. Simple!
    Sample Process
     
    1) REVIEW CARDS GIVEN TO CLIENTS
     
    - Print Review cards to give to your clients so that they can submit honest reviews on your product, service or performance. These stamped postcards are mailed directly to the Local Search Dominator headquarters for publication.
     
    2) REVIEW CARDS PUBLISHED ON WEB
     
    - Review cards are scanned and also entered electronically on the web. These reviews are distributed through a variety of review sites (such as Google Local) so other consumers can find you when they are looking for a service provider.
     
    3) REVIEW CARDS MAXIMIZE YOUR VISIBILITY
     
    - Reviews published on on-line review sites maximize your company's visibility, credibility and SEO results. The more reviews you have, the better your results. 
  • 25. A Comment on the Economy
     When times are bad for the economy, it can be a great time to start a business. In fact, 16 of the 30 companies that make up the Dow industrial average were started during a recession or depression. These include Procter & Gamble, Disney, Alcoa, McDonald's, General Electric and Johnson & Johnson
    These economic times are an opportunity. Companies that make it will end up with a larger market share than when they started.
    How does one take advantage of the opportunity? By being known—how does one get known? Marketing and promotion
    Without promotion something terrible happens..NOTHING!
    PT Barnum
  • 26. For more information
    Contact us
    Tel. 0784162786Email. Info@glass-frog.com