Digital marketing for_business

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  • Brand Collateral
  • Paid – Internet Advertising, PPC Earned -Social Media, Word Of Mouth, News,PR, Annoucements Owned – Branding and Website
  • Conversions More Sales? More Patients? More Clients? Who is going to be tasked to take this on?
  • Digital marketing for_business

    1. 1. Digital Marketing Optimization Double-click to enter subtitle
    2. 2. Digital Marketing is...
    3. 4. Local Internet Marketing subtitle 87% of people performing an online local search follow-up via an online inquiry, phone call or visit to an offline local business. This means these searchers decide which local business to spend their money at by the businesses they find on the Internet - (Local Marketing Source) The bottom line is... If you're not findable online, you have competitors that are – and they’re being found by your potential customers.
    4. 5. Mobile Marketing Double-click to enter subtitle Mobile marketing will near $55 billion and represent 21 percent of all marketing dollars spent in 2014 as advertisers shift money away from traditional media to search marketing, display advertising, e-mail marketing, social media and mobile promotions, according to a recent study. The bottom line is... If you're not findable via mobile, you have competitors that are – and they’re being found by your potential customers.
    5. 6. Social Media Channels (...just a few)
    6. 7. 1,500,000 Local businesses with active fan pages
    7. 8. 7,800,000+ brand recommendations per month
    8. 9. Most Searched: Google #1, YouTube #2
    9. 10. How can a business implement a Digital Marketing Strategy?
    10. 11. 1. Establish Goals (...just a few) 1. Establish Goals
    11. 12. 2. Listen What Are People Saying About Your Brand?
    12. 13. 3.Choose your channels wisely
    13. 14. 4. Engage BUT HOW?
    14. 15. Ask Questions
    15. 16. Choose the Right Team- Passion is a must!
    16. 17. Be the conduit between your audience and valuable content and resources Connect
    17. 18. 5. Analyze & Optimize
    18. 19. 1. Establish Goals (...just a few)

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