Place, Location, Brand and Tag

Place and Location

Ways of making a ‘place’
• Living
• Visiting
• Designing
• Building
• Mapping
• Knowing people there
• Making Memories
• Labeling, signing and tagging

Ways of knowing ‘location’
• Past knowledge
• Reading signs
• Interpreting space
• Asking someone
• Reading a map
• Image matching
• GPS coordinates
• Text or audio description matching
• Local radio beacon (RFID,NFC bluetooth etc)

Some questions
• How can locating help place making?
• How can we knit together social encounters
and spaces over time?
• Preplanned Branding, formal procedures
• Or
• Ad hoc Tagging, emergent groupings and
agendas

Quick intro to GPS ‘location’
experiments

Tracking services

GPS based experiments
• Games
– Blast theory’s work since 2004 e.g. Uncle Roy All Around You,
Rider Spoke
– NavBall, Saints (Amsterdam)
– “Come out a play festival”
• Art
– Waag society – traces of everyday life
– Geo-drawing
– “Running Stitch” Jen Southern, Chris St Amand, and Jen
Hamilton.
• Politics/community/Art
• emo—mapping ChristanNolt
• Starshed – Martin Reiser

Geodrawing

Community and political

Games, Play, Theatre

Tagging
• Tags, labeling and branding
• Tags in real space
• Tags on maps
• Pointers
• Reminders
• Call to attention
• Layered
• Emergent from the crowd, ‘bottom up’
• Linking and remembering moments in time, places, people, documents
• Degrees of solidification without ossification
…

Brief: “The Conference”
Explore the organisation, experiences,
relationships and products of
conferences and workshops
Imagine the ‘future conference’
Use any means necessary.