Colleges and Universities do a great job of creating awareness around their brands. They also do a great job of closing prospective students who are interested school into new students. The one problem with this is that there are three main stages in the Recruitment funnel for new students and this area is something that schools don't do exceptionally well. We're talking about the Converting and Engaging stage fo the recruitment funnel. In this webinar we will focus on the steps and processes critical to this middle stage that bridges the gap of potential students being aware of your brand and actually becoming students. What is involved, how do you accomplish it and ultimately how can you measure success.