The Interactive Campus Map    An Essential Recruitment Tool                        Kyle James                        @Kyle...
Interactive Map vs Virtual TourVirtual Tour• Creating a virtual experience withoutactually being there• Picture, video, au...
So an interactive map isalways a virtual tour, but avirtual tour isn’t always an      interactive map.
5 Reasons an Interactive Map is Essential
1. Vital toRecruitment
It’s All About Recruitment!       • USA Today - instructs prospective students         to take virtual tours as the #1 ste...
The Prospective Decision Process
Lots of Choices
How to Narrow the List?
Visit Campuses!
You Can’t Visit Every School
Too Expensive & Too Much Time
Most Important Web FeaturesData from Noel-Levitz – www.noellevitz.com
Most Used Social Media ResourcesData from Noel-Levitz – www.noellevitz.com
Credible Sources in Decision ProcessData from Hobsons - www.hobsons.com
2. Vital web feature
How Important is a Virtual Tour?    • A tour is “singlehandedly      the most important element” of a college      website...
Suite of Killer Web Apps    Interactive Tours    Course Catalogs    Common App    Net Price Calculator    Event Calen...
3. Tangible Return  on Investment
Establishing ROIIf we can work backwards from the value  of a student we can establish the value       of an Interactive C...
Let’s Do Some Math• Average Years = 3• Cost Per Year = $20,000• Average Yearly Discount = $10,000• Student Value = 3 * ($2...
Let’s Do Some Math• Student Value = $30,000• Conversion Rate in Applicant = 20%• App Value = $30,000 * .2• So an Applicant...
Value Of Campus Tour
Let’s Do Some Math• Application Value = $6,000• Conversion Rate of Visits to Applicant = 20%• Value of Visit = $6,000 * .2...
Drive More Campus VisitorsInteractive Campus Map     Visit Campus      Application
Let’s Do Some Math• Visit Value = $1,200• Conversion of Map to Visit = 5%• Value of a Map View = $1,200 * .05• So Each Map...
Do You Think 1,000People Would View Your   Map In A Month?
Then Having A Map Is  Worth $60,000!    Per Month!
ROI Spreadsheethttp://bit.ly/map-roi
4. Important for allexternal audiences
Alumni
Current Students
Athletic Fans
Event Speakers
Conferences
Campers
Other Events
Prospective Students
5. Everyone elsehas one already
Research - See what others are doing
Things Not To Do
Things Not To Do With A Map• Use Flash – it’s inaccessible and creates a  maintenance nightmare• Only images – Include mor...
Where Do I Start?http://www.uky.edu/CampusGuide/
Too Many Optionshttp://map.emory.edu/
Slow Load Timeshttp://www.campustours.com/prodfeatures/suffolk/
Confusinghttp://www.virtualtour.potsdam.edu/index.php
Questions?    Kyle James   @KyleJameskyle@nucloud.com
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Interactive Campus Map: An Essential Recruitment Tool

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The interactive campus map is an essential tool for recruitment purposes. There are a handful of must-have features that you should have on your website, and, arguably, not one is more important than an interactive campus map. In addition to being a critical tool in the recruitment funnel, it also can serve as an essential element for all of our audiences, providing an engaging, interactive feature for your website.

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  • http://www.flickr.com/photos/judybaxter/2317301258/Student does a bunch of reading, talking to friends and family and probably spends some time online. So this process might not start as early as this guy but it’s always around.
  • List of School LogosIf you are in Texas your list probably looks something like this and that is ONLY if you are looking at the larger state schools around. How do you narrrow that down?
  • US News
  • http://www.flickr.com/photos/9190330@N06/5810163712/
  • http://www.flickr.com/photos/nathanbaker/479278585/The real value of a Campus Tour is it’s ability to get individuals to want to apply to your school. It can be one of the single most influential things in the decision process for a prospective student. So how much is it worth and how do we get prospective students to want to apply to our school?
  • http://www.flickr.com/photos/fox-orian/2652212154/
  • Obama presenting with Auburn Tigers after national title
  • Heweb08 from Mizzou
  • http://www.flickr.com/photos/dannykboyd/4746718211/
  • http://www.flickr.com/photos/utnapistim/73429019/
  • Transcript of "Interactive Campus Map: An Essential Recruitment Tool"

    1. 1. The Interactive Campus Map An Essential Recruitment Tool Kyle James @KyleJames CEO @nuCloud Founder @eduGuru
    2. 2. Interactive Map vs Virtual TourVirtual Tour• Creating a virtual experience withoutactually being there• Picture, video, audio Interactive Map • Interacting with a user • Providing a means to give input and get results
    3. 3. So an interactive map isalways a virtual tour, but avirtual tour isn’t always an interactive map.
    4. 4. 5 Reasons an Interactive Map is Essential
    5. 5. 1. Vital toRecruitment
    6. 6. It’s All About Recruitment! • USA Today - instructs prospective students to take virtual tours as the #1 step before actually visiting a college. • Open up the top of your recruitment funnel with a virtual tour of your campushttp://www.usatoday.com/money/perfi/college/2008-08-13-control-costs-of-college-visits_N.htm
    7. 7. The Prospective Decision Process
    8. 8. Lots of Choices
    9. 9. How to Narrow the List?
    10. 10. Visit Campuses!
    11. 11. You Can’t Visit Every School
    12. 12. Too Expensive & Too Much Time
    13. 13. Most Important Web FeaturesData from Noel-Levitz – www.noellevitz.com
    14. 14. Most Used Social Media ResourcesData from Noel-Levitz – www.noellevitz.com
    15. 15. Credible Sources in Decision ProcessData from Hobsons - www.hobsons.com
    16. 16. 2. Vital web feature
    17. 17. How Important is a Virtual Tour? • A tour is “singlehandedly the most important element” of a college website. --Ron Reis, Co-founder YOUniversity • Students will “get frustrated very quickly if they can’t get the 10,000-foot view.” --Chris Carson, President CampusTours*Quote from - http://www.universitybusiness.com/viewarticle.aspx?articleid=1122
    18. 18. Suite of Killer Web Apps Interactive Tours Course Catalogs Common App Net Price Calculator Event Calendar Online Videos Blogs
    19. 19. 3. Tangible Return on Investment
    20. 20. Establishing ROIIf we can work backwards from the value of a student we can establish the value of an Interactive Campus Map. *All numbers are created as examples
    21. 21. Let’s Do Some Math• Average Years = 3• Cost Per Year = $20,000• Average Yearly Discount = $10,000• Student Value = 3 * ($20,000 - $10,000)• So a Student is worth $30,000!
    22. 22. Let’s Do Some Math• Student Value = $30,000• Conversion Rate in Applicant = 20%• App Value = $30,000 * .2• So an Applicant is worth $6,000!
    23. 23. Value Of Campus Tour
    24. 24. Let’s Do Some Math• Application Value = $6,000• Conversion Rate of Visits to Applicant = 20%• Value of Visit = $6,000 * .2• So Each Student Visit is Worth $1,200!
    25. 25. Drive More Campus VisitorsInteractive Campus Map Visit Campus Application
    26. 26. Let’s Do Some Math• Visit Value = $1,200• Conversion of Map to Visit = 5%• Value of a Map View = $1,200 * .05• So Each Map View is Worth $60!
    27. 27. Do You Think 1,000People Would View Your Map In A Month?
    28. 28. Then Having A Map Is Worth $60,000! Per Month!
    29. 29. ROI Spreadsheethttp://bit.ly/map-roi
    30. 30. 4. Important for allexternal audiences
    31. 31. Alumni
    32. 32. Current Students
    33. 33. Athletic Fans
    34. 34. Event Speakers
    35. 35. Conferences
    36. 36. Campers
    37. 37. Other Events
    38. 38. Prospective Students
    39. 39. 5. Everyone elsehas one already
    40. 40. Research - See what others are doing
    41. 41. Things Not To Do
    42. 42. Things Not To Do With A Map• Use Flash – it’s inaccessible and creates a maintenance nightmare• Only images – Include more content than just a map with some photo galleries. Tours need context.• Ignore updates – Keep building information and imagery fresh. You virtual tour needs the power to entice real visits.
    43. 43. Where Do I Start?http://www.uky.edu/CampusGuide/
    44. 44. Too Many Optionshttp://map.emory.edu/
    45. 45. Slow Load Timeshttp://www.campustours.com/prodfeatures/suffolk/
    46. 46. Confusinghttp://www.virtualtour.potsdam.edu/index.php
    47. 47. Questions? Kyle James @KyleJameskyle@nucloud.com
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